Long Range Forecast: 'Labor Day' & 'That Awkward Moment'

Featured Stories - on December 06, 2013 by BoxOffice Staff

jan31.pngJoining our Long Range Forecast this week are Labor Day and That Awkward Moment, set for wide releases on January 31, 2014.

Labor Day

PROS:

- Kate Winslet and Josh Brolin give the drama some moderate star power.
- Director Jason Reitman has found past commercial success with films like Juno and Up in the Air
- With a limited opening in late December, the pic has time to build word of mouth ahead of its nationwide expansion.

CONS:

- Neither Winslet nor Brolin command consistent drawing power.
- Reitman's bigger hits are balanced by more modest fare like Thank You for Smoking and Young Adult.
- If the awards circuit doesn't take to the film in late December/early January, the wide opening will be muted in terms of buzz.

That Awkward Moment

PROS:

- Stars Zac Efron, Miles Teller, and Michael B. Jordan command strong appeal to the teen crowd--especially girls.
- With Labor Day targeting an older audience, this could serve as solid counter-programming. 

CONS:

- As a Focus Features release, the marketing campaign isn't likely to be supersaturated.
- Efron in particular is still in the early stages of his career, meaning drawing power isn't guaranteed.

Notable changes on our forecast this week include American Hustle (up), Saving Mr. Banks (up), Walking with Dinosaurs (up) and The Secret Life of Walter Mitty (down)

Check out our forecast for these and other upcoming films in the table below.

Title Release Date Distribuitor First Weekend of Wide Release Cumulative
That Awkward Moment Jan 31, 2014 Focus / FilmDistrict
$10,000,000 $25,000,000
I, Frankenstein Jan 24, 2014 Lionsgate
$21,000,000 $52,000,000
The Nut Job Jan 17, 2014 Open Road
$12,000,000** $38,000,000
Jack Ryan: Shadow Recruit Jan 17, 2014 Paramount
$26,000,000** $70,000,000
Devil's Due Jan 17, 2014 Fox
$8,000,000** $17,000,000
Ride Along Jan 17, 2014 Universal
$31,000,000** $73,000,000
The Legend Of Hercules Jan 10, 2014 Lionsgate / Summit
$6,000,000 $14,000,000
Paranormal Activity: The Marked Ones Jan 3, 2014 Paramount
$18,000,000 $31,000,000
Lone Survivor Dec 27, 2013 Universal
$26,000,000 $74,000,000
Labor Day (2013) Dec 27, 2013 Paramount
$7,000,000 $23,000,000
Justin Bieber's Believe Dec 25, 2013 Open Road
$10,000,000* $35,000,000
The Secret Life of Walter Mitty Dec 25, 2013 Fox
$18,000,000* $85,000,000
The Wolf of Wall Street Dec 25, 2013 Paramount
$23,000,000* $110,000,000
Grudge Match Dec 25, 2013 Warner Bros.
$16,000,000* $70,000,000
47 Ronin Dec 25, 2013 Universal
$11,000,000* $47,000,000
Walking With Dinosaurs Dec 20, 2013 Fox
$11,000,000 $65,000,000
Her (2013) Dec 18, 2013 Warner Bros.
$8,000,000 $28,000,000
Anchorman 2: The Legend Continues Dec 18, 2013 Paramount
$50,000,000* $185,000,000
Tyler Perry's A Madea Christmas Dec 13, 2013 Lionsgate
$33,000,000 $88,000,000
American Hustle Dec 13, 2013 Sony / Columbia
$17,000,000 $95,000,000
Saving Mr. Banks Dec 13, 2013 Disney
$15,000,000 $90,000,000
The Hobbit: The Desolation of Smaug Dec 13, 2013 Warner Bros. / New Line
$79,000,000 $280,000,000

*3-day weekend
**4-day weekend 

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: That Awkward Moment, Labor Day

0 Comments

No comments were posted.

What do you think?