Weekend Forecast: 'That Awkward Moment' & 'Labor Day'
Featured Stories - on January 29, 2014 by BoxOffice Staff
Super Bowl weekend will see the release of two new films: That Awkward Moment and Labor Day.
That Awkward Moment
- Zac Efron, Miles Teller, and Michael B. Jordan provide strong appeal for teenage and some young adult audiences.
- Twitter and Facebook activity have trended closely with that of Warm Bodies.
- Past youth-leaning films have done well over Super Bowl weekend, including Warm Bodies and Chronicle.
- The cast's appeal rests largely with audiences that will be too young to buy a ticket.
- Flixster activity is modest, significantly trailing that of 21 & Over, and online buzz in general is expected to be strong for a film of this nature.
- Early reviews haven't been kind.
- Kate Winslet and Josh Brolin make for an appealing duo among older crowds.
- Director Jason Reitman has found previous box office success with Up In the Air and Juno.
- Neither Winslet, Brolin, or Reitman are considered reliable box office draws on a major level.
- Twitter, Facebook, and Flixster activity leave much to be desired.
- Critics' reviews are looking negative, an ominous sign with various Oscar contenders in the market competing for the same audience.
Check out our full weekend forecast in the table below.
|Title||Release Date||Distributor||Weekend Gross||Domestic Total through Sunday, Feb. 2|
|That Awkward Moment||Jan 31, 2014||Focus / FilmDistrict
|Ride Along||Jan 17, 2014||Universal
|Frozen (2013)||Nov 22, 2013||Disney
|The Nut Job||Jan 17, 2014||Open Road
|Lone Survivor||Dec 25, 2013||Universal
|Jack Ryan: Shadow Recruit||Jan 17, 2014||Paramount
|American Hustle||Dec 13, 2013||Sony / Columbia
|Labor Day (2013)
|Jan 31, 2014
Jan 24, 2014
|The Wolf of Wall Street||Dec 25, 2013||Paramount
|August: Osage County||Dec 27, 2013||Weinstein Company
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.