Weekend Forecast: 'That Awkward Moment' & 'Labor Day'

Featured Stories - on January 29, 2014 by BoxOffice Staff

jan31.pngSuper Bowl weekend will see the release of two new films: That Awkward Moment and Labor Day.

That Awkward Moment

PROS:

- Zac Efron, Miles Teller, and Michael B. Jordan provide strong appeal for teenage and some young adult audiences.
- Twitter and Facebook activity have trended closely with that of Warm Bodies.
- Past youth-leaning films have done well over Super Bowl weekend, including Warm Bodies and Chronicle.

CONS:

- The cast's appeal rests largely with audiences that will be too young to buy a ticket.
- Flixster activity is modest, significantly trailing that of 21 & Over, and online buzz in general is expected to be strong for a film of this nature.
- Early reviews haven't been kind.

Labor Day

PROS:

- Kate Winslet and Josh Brolin make for an appealing duo among older crowds.
- Director Jason Reitman has found previous box office success with Up In the Air and Juno.

CONS:

- Neither Winslet, Brolin, or Reitman are considered reliable box office draws on a major level.
- Twitter, Facebook, and Flixster activity leave much to be desired.
- Critics' reviews are looking negative, an ominous sign with various Oscar contenders in the market competing for the same audience.

Check out our full weekend forecast in the table below.

Title Release Date Distributor Weekend Gross Domestic Total through Sunday, Feb. 2
That Awkward Moment Jan 31, 2014 Focus / FilmDistrict
$15,000,000 $15,000,000
Ride Along Jan 17, 2014 Universal
$11,300,000 $92,200,000
Frozen (2013) Nov 22, 2013 Disney
$11,000,000 $361,700,000
The Nut Job Jan 17, 2014 Open Road
$7,700,000 $50,500,000
Lone Survivor Dec 25, 2013 Universal
$6,700,000 $104,300,000
Jack Ryan: Shadow Recruit Jan 17, 2014 Paramount
$4,800,000 $38,300,000
American Hustle Dec 13, 2013 Sony / Columbia
$4,700,000 $133,900,000
Labor Day (2013)
I, Frankenstein 
Jan 31, 2014
Jan 24, 2014 
Paramount
Lionsgate
$4,500,000
$3,700,000 
$4,500,000
$14,700,000 
The Wolf of Wall Street Dec 25, 2013 Paramount
$3,600,000 $104,100,000
August: Osage County Dec 27, 2013 Weinstein Company
$3,200,000 $31,700,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Labor Day, That Awkward Moment

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