Weekend Forecast: 'Need for Speed' & 'Tyler Perry's The Single Moms Club'
Featured Stories - on March 12, 2014 by BoxOffice Staff
The weekend of March 14 sees the wide release of Need for Speed and Tyler Perry's The Single Moms Club.
Need for Speed
- The popular video game franchise has an established fan base that could show up this weekend.
- Star Aaron Paul is riding high off his fame from the Breaking Bad TV series.
- Disney's marketing muscle could strengthen upfront appeal.
- Twitter and Flixster activity are respectable.
- Video game adaptations have a long and rocky history at the box office, especially without major stars attached.
- Paul isn't a household name outside of the Breaking Bad fan base.
- Without the Disney name front and center, will the studio's typical family crowds be interested at all?
- The video game series could be significantly skewing online interest metrics.
- Pre-sales have left something to be desired.
Tyler Perry's The Single Moms Club
- Tyler Perry's core fan base typically shows up on opening weekend.
- As the first female-centric opener in recent weeks, that audience could show up for this one in modest numbers.
- Perry's box office draw has waned in recent years, especially when he isn't the star of his own movie.
- The lack of any star names will prevent anything stronger than modest business.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, March 16|
|Need For Speed||Mar 14, 2014||Disney / DreamWorks
|300: Rise of an Empire||Mar 7, 2014||Warner Bros.
|Mr. Peabody & Sherman||Mar 7, 2014||Fox / DreamWorks Animation
|Tyler Perry’s The Single Moms Club||Mar 14, 2014||Lionsgate
|Non-Stop (2014)||Feb 28, 2014||Universal
|The LEGO Movie||Feb 7, 2014||Warner Bros.
|Son of God||Feb 28, 2014||Fox
|The Grand Budapest Hotel||Mar 7, 2014||Fox Searchlight
|Frozen (2013)||Nov 22, 2013||Disney
|The Monuments Men||Feb 7, 2014||Sony / Columbia
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.