Weekend Forecast: 'Think Like A Man Too' & 'Jersey Boys'

Featured Stories - on June 18, 2014 by BoxOffice Staff

jun20.pngThink Like a Man Too

PROS:

- The first film was breakout hit for its target audience in 2012, yielding a $33.6 million opening and ultimately hitting $91.5 million domestically.
- Kevin Hart takes center stage in the marketing, an advantage since his drawing power has exploded since the first movie.
- Cornering an underserved audience, as this is attempting to do, has worked well in the past.

CONS:

- The move from spring to a more busy summer market could hinder the overall demand.
- Does Hart's rising stardom risk turning into over-exposure with this one?
- The strong opening and word of mouth for 22 Jump Street could divide crowds looking for a comedy.

Jersey Boys

PROS:

- Clint Eastwood's directorial credit should draw out some of his dedicated fan base. 
- This also aims to counter-program the big summer releases, offering an interesting subject for baby-boomers.

CONS:

- Social media trends and tracking have indicated lower interest for this than the likes of Monuments Men, which also catered to older crowds earlier this year.
- The history of musicals at the box office is somewhat mixed, and the lack of many star names or strong marketing here could prove to make summer a poor release date for this particular flick.

Check out our complete weekend forecast below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, June 22
Think Like a Man Too Jun 20, 2014 Sony / Screen Gems
$34,000,000 $34,000,000
22 Jump Street Jun 13, 2014 Sony / Columbia
$28,000,000 $110,300,000
How to Train Your Dragon 2 Jun 13, 2014 Fox / DreamWorks Animation
$27,500,000 $97,500,000
Maleficent May 30, 2014 Disney
$13,000,000 $185,800,000
Jersey Boys Jun 20, 2014 Warner Bros.
$12,000,000 $12,000,000
Edge of Tomorrow Jun 6, 2014 Warner Bros.
$10,200,000 $74,200,000
The Fault in Our Stars Jun 6, 2014 Fox
$8,800,000 $98,800,000
X-Men: Days of Future Past May 23, 2014 Fox
$6,200,000 $216,700,000
Godzilla (2014) May 16, 2014 Warner Bros.
$1,900,000 $194,900,000
A Million Ways to Die in the West May 30, 2014 Universal
$1,700,000 $40,300,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: predictions, Think Like a Man Too, Jersey Boys

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