Weekend Forecast: 'Think Like A Man Too' & 'Jersey Boys'
Featured Stories - on June 18, 2014 by BoxOffice Staff
Think Like a Man Too
- The first film was breakout hit for its target audience in 2012, yielding a $33.6 million opening and ultimately hitting $91.5 million domestically.
- Kevin Hart takes center stage in the marketing, an advantage since his drawing power has exploded since the first movie.
- Cornering an underserved audience, as this is attempting to do, has worked well in the past.
- The move from spring to a more busy summer market could hinder the overall demand.
- Does Hart's rising stardom risk turning into over-exposure with this one?
- The strong opening and word of mouth for 22 Jump Street could divide crowds looking for a comedy.
- Clint Eastwood's directorial credit should draw out some of his dedicated fan base.
- This also aims to counter-program the big summer releases, offering an interesting subject for baby-boomers.
- Social media trends and tracking have indicated lower interest for this than the likes of Monuments Men, which also catered to older crowds earlier this year.
- The history of musicals at the box office is somewhat mixed, and the lack of many star names or strong marketing here could prove to make summer a poor release date for this particular flick.
Check out our complete weekend forecast below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, June 22|
|Think Like a Man Too||Jun 20, 2014||Sony / Screen Gems
|22 Jump Street||Jun 13, 2014||Sony / Columbia
|How to Train Your Dragon 2||Jun 13, 2014||Fox / DreamWorks Animation
|Maleficent||May 30, 2014||Disney
|Jersey Boys||Jun 20, 2014||Warner Bros.
|Edge of Tomorrow||Jun 6, 2014||Warner Bros.
|The Fault in Our Stars||Jun 6, 2014||Fox
|X-Men: Days of Future Past||May 23, 2014||Fox
|Godzilla (2014)||May 16, 2014||Warner Bros.
|A Million Ways to Die in the West||May 30, 2014||Universal
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.