Weekend Forecast: 'Planes: Fire And Rescue', 'The Purge: Anarchy', & 'Sex Tape'

Featured Stories - on July 16, 2014 by BoxOffice Staff

jul18.pngThe weekend of July 18 sees the wide release of three new films.

Planes: Fire and Rescue

PROS:

- The first film was a surprise hit for Disney, taking in over $90 million domestically.
- Based on the Cars brand, kids are still very into the franchise as a whole.
- The lack of any breakout animations this summer could create some extra demand for this.

CONS:

- Capitalizing on the Cars brand once already, and making the leap from direct-to-video status, was the first film's theatrical success just a fluke?
- The lack of breakout animations this summer could also back up the possibility that this one falls in line with the trend.
- Social media activity has been generally unhealthy across the board.

The Purge: Anarchy

PROS:

- The first flick was one of last summer's sleeper hits, debuting to an impressive $34.1 million.
- Social media activity has been generally healthy for the sequel.
- Horror fans haven't had much to get excited about in 2014, as has shown by the genre's underperformers of the year so far.

CONS:

- With only another $30.4 million earned after opening weekend, the first film had generally negative word of mouth--even by front-loaded horror standards.
- Competition from Sex Tape could cut into the crucial 20-something audience.
- Are horror fans simply burnt out after a very busy year for the genre in 2013?

Sex Tape

PROS:

- Cameron Diaz, Jason Segel, and director Jake Kasdan turned Bad Teacher into a hit three years ago.
- Flixster activity are Facebook generally healthy, though modest compared to the likes of Neighbors and 22 Jump Street.
- Raunchy R-rated comedies have a good history at the summer box office.

CONS:

- Twitter activity is underwhelming compared to Tammy and Neighbors.
- With a number of comedies in the market already this summer, audiences may be burned out on the genre for the time being.
- Early reviews don't suggest strong word of mouth.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, July 20
Dawn of The Planet of The Apes Jul 11, 2014 Fox
$34,500,000 $138,800,000
The Purge: Anarchy Jul 18, 2014 Universal
$28,000,000 $28,000,000
Sex Tape Jul 18, 2014 Sony / Columbia
$23,000,000 $23,000,000
Planes: Fire and Rescue Jul 18, 2014 Disney
$20,000,000 $20,000,000
Transformers: Age of Extinction Jun 27, 2014 Paramount
$7,700,000 $225,000,000
Tammy Jul 2, 2014 Warner Bros. / New Line
$7,200,000 $71,100,000
22 Jump Street Jun 13, 2014 Sony / Columbia
$4,100,000 $180,100,000
How to Train Your Dragon 2 Jun 13, 2014 Fox / DreamWorks Animation
$3,900,000 $161,000,000
Earth to Echo Jul 2, 2014 Relativity Media
$3,400,000 $32,200,000
Maleficent May 30, 2014 Disney
$2,900,000 $228,100,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Planes: Fire and Rescue, Sex Tape, The Purge: Anarchy, predictions

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