Long Range Forecast: 'Ouija'

Featured Stories - on August 29, 2014 by BoxOffice Staff

ouijalongrange.pngHollywood will give horror junkies their yearly Halloween fix this year with Ouija, a fright flick that uses the popular board game as a jumping off point. Will Ouija succeed in a frame that's been dominated by the Paranormal Activity franchise in recent years or will it fall flat? This week BoxOffice takes a closer look at the commercial prospects for the Universal release. 

Ouija
(Universal)

PROS:

- Mainstream moviegoers seek out horror flicks at this time of year almost out of habit. 
- Successful producers Michael Bay and Jason Blum have teamed up on the project. That bodes well considering that both men would rank on any list devoted to the most reliable producers working today. 
- The young cast with help the film appeal to key demos in the 18-34 range. 

CONS:

- Some reactions to the trailer have been less than encouraging. The film is already being mocked in a similar way to what happened with Battleship
- If Annabelle overperforms earlier in the month that could eat into Ouija's business.  

Check out our predictions for this film and others in the table below. 

Title Release Date Distributor Opening Weekend Cumulative
Ouija Oct 24, 2014 Universal
$24,000,000 $53,000,000
Dracula Untold Oct 17, 2014 Universal
$8,000,000 $19,000,000
The Book of Life (2014) Oct 17, 2014 Fox
$14,000,000 $42,000,000
The Best of Me Oct 17, 2014 Relativity Media
$11,000,000 $34,000,000
Fury (2014) Oct 17, 2014 Sony / Columbia
$25,000,000 $93,000,000
The Judge Oct 10, 2014 Warner Bros.
$22,000,000 $83,000,000
Alexander and the Terrible, Horrible, No Good, Very Bad Day Oct 10, 2014 Disney
$21,000,000 $74,000,000
Addicted Oct 10, 2014 Lionsgate
$11,000,000 $24,000,000
Gone Girl Oct 3, 2014 Fox
$25,000,000 $90,000,000
Left Behind (2014) Oct 3, 2014 Freestyle Releasing
$13,000,000 $35,000,000
Annabelle Oct 3, 2014 Warner Bros. / New Line
$18,000,000 $41,000,000
The Boxtrolls Sep 26, 2014 Focus
$14,000,000 $59,000,000
The Equalizer Sep 26, 2014 Sony / Columbia
$35,000,000 $110,000,000
Tusk Sep 19, 2014 A24
$4,000,000 $8,000,000
The Maze Runner Sep 19, 2014 Fox
$28,000,000 $73,000,000
A Walk Among the Tombstones Sep 19, 2014 Universal
$18,000,000 $51,000,000
This Is Where I Leave You Sep 19, 2014 Warner Bros.
$13,000,000 $39,000,000
Dolphin Tale 2 Sep 12, 2014 Warner Bros.
$18,000,000 $62,000,000
No Good Deed (2014) Sep 12, 2014 Sony / Screen Gems
$11,000,000 $25,000,000

Phil Contrino, Daniel Garris and Shawn Robbins contributed to this report. 

Tags: predictions, Ouija

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