Weekend Forecast: 'Let's Be Cops', 'The Expendables 3', & 'The Giver'
Featured Stories - on August 13, 2014 by BoxOffice Staff
Following Let's Be Cops' Wednesday debut, The Expendables 3 and The Giver get in on the action starting Friday.
Let's Be Cops
- R-rated comedies are hot at the box office in recent years, and Fox's marketing campaign has played up all the right notes.
- Stars Damon Wayans, Jr. and Jake Johnson are due for star-making roles following turns in previous comedy hits in film and television.
- Twitter and Flixster activity have been generally encouraging of late, topping Neighbors on both fronts.
- Has it been enough time since 22 Jump Street for audiences to jump into another buddy "cop" comedy?
- Following the breakout success of Guardians and Turtles, there's only so much young adult audience to go around.
- Facebook buzz has been almost non-existent.
The Expendables 3
- The first two film performed well overall at the box office, netting a combined $188 million domestically.
- Joining Stallone and crew this time are the likes of Harrison Ford, Mel Gibson, Kelsey Grammer, and Wesley Snipes.
- Facebook and Flixster activity stand out.
- The piracy leak three weeks ago could have a noticeable effect on the film's performance. This is something a testbed film in regards to that issue.
- Twitter activity has trailed that of Hercules, a discouraging sign for a sequel versus a non-sequel.
- Three-quels tend to dip from their predecessors to begin with unless something fresh is brought to the table.
- The original 1993 novel was, and remains, acclaimed and quite popular.
- A relatively star-studded cast led by Meryl Streep and Jeff Bridges.
- It wouldn't be unheard of for this to benefit in ticket sales for underage teens sneaking into Let's Be Cops.
- As a Weinstein Co. release, awareness and marketing have left something to be desired compared to major studio releases.
- The young adult craze doesn't benefit everything (see The Host, The Mortal Instruments, etc.)
- A crowded market will further hold back breakout potential.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, August 17|
|Teenage Mutant Ninja Turtles (2014)||Aug 8, 2014||Paramount
|Guardians of the Galaxy||Aug 1, 2014||Disney
|The Expendables 3
Let's Be Cops
|Aug 15, 2014
Aug 13, 2014
|The Giver||Aug 15, 2014||Weinstein Company
|Into the Storm||Aug 8, 2014||Warner Bros. / New Line
|The Hundred-Foot Journey||Aug 8, 2014||Disney / DreamWorks
|Lucy||Jul 25, 2014||Universal
|Step Up All In||Aug 8, 2014||Lionsgate / Summit
|Hercules (2014)||Jul 25, 2014||Paramount
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.