Weekend Forecast: 'Teenage Mutant Ninja Turtles', 'The Hundred-foot Journey', 'Into the Storm', & 'Step Up All In'

Featured Stories - on August 06, 2014 by BoxOffice Staff

aug8.pngFour new wide releases hit the market this weekend. Will any of them be able to fend off Guardians of the Galaxy?

Teenage Mutant Ninja Turtles

PROS:

- The built-in, nostalgic brand appeal to 20- and 30-somethings who grew up on the original cartoons, in addition to newer (and younger) fans won over by the well-rated cartoon reboot.
- Star Megan Fox and producer Michael Bay add key name recognition to this reboot.
- Paramount's marketing campaign has achieved high penetration in recent weeks.
- Social media trends have been encouraging.

CONS:

- The explosion of Guardians of the Galaxy last week, and its word of mouth, could limit upfront appeal.
- Reviews haven't been kind thus far as the film registers a 33 percent Rotten Tomatoes score at the time of publishing.
- Will audiences be that eager to see a film from Bay that he didn't actually direct?
- Skeptical-to-negative buzz has preceded the film at every turn since production began, though mostly from the critical online fan crowd.

The Hundred-foot Journey

PROS:

- Past August releases have proven that counter-programming for adults can succeed.
- With Steven Spielberg and Oprah Winfrey marketed as producers, that could entice viewers.
- The book upon which the film is based has sold quite well.

CONS:

- Tracking for Journey hasn't lived up to the high expectations established by the likes of Julie & Julia or Eat, Pray, Love.
- Although widely respected, is Helen Mirren a draw domestically?
- Social media trends have been lackluster.

Into the Storm

PROS:

- Warner Bros.' mounted a respectable marketing campaign in front of numerous summer hits.
- The film' PLF release could attract those looking for a visual effects-driven flick.

CONS:

- With no box office draws among the cast, the film's effects are the only selling points.
- Competition from Guardians and Turtles should hinder any demand for another action-oriented flick.

Step Up All In

PROS:

- The franchise's built-in fan base could show up again here.
- Social media trends have been notably healthy.

CONS:

- The law of diminishing returns already set in with previous sequels in the series, so it likely will again.
- Competition for the teenage audience will still be stiff thanks to Guardians and Turtles.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, August 10
Guardians of the Galaxy Aug 1, 2014 Disney
$44,000,000 $178,500,000
Teenage Mutant Ninja Turtles (2014) Aug 8, 2014 Paramount
$40,000,000 $40,000,000
Into the Storm Aug 8, 2014 Warner Bros. / New Line
$14,000,000 $14,000,000
The Hundred-Foot Journey Aug 8, 2014 Disney / DreamWorks
$10,300,000 $10,300,000
Step Up All In Aug 8, 2014 Lionsgate / Summit
$10,200,000 $10,200,000
Lucy Jul 25, 2014 Universal
$9,000,000 $97,000,000
Get On Up Aug 1, 2014 Universal
$7,000,000 $25,000,000
Hercules (2014) Jul 25, 2014 Paramount
$5,000,000 $62,900,000
Dawn of The Planet of The Apes Jul 11, 2014 Fox
$4,700,000 $198,300,000
Planes: Fire and Rescue Jul 18, 2014 Disney
$3,500,000 $54,100,000
The Purge: Anarchy Jul 18, 2014 Universal
$3,000,000 $69,300,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Teenage Mutant Ninja Turtles, Step Up All In, The Hundred-foot Journey, Into the Storm, predictions

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