Weekend Forecast: 'Teenage Mutant Ninja Turtles', 'The Hundred-foot Journey', 'Into the Storm', & 'Step Up All In'
Featured Stories - on August 06, 2014 by BoxOffice Staff
Four new wide releases hit the market this weekend. Will any of them be able to fend off Guardians of the Galaxy?
Teenage Mutant Ninja Turtles
- The built-in, nostalgic brand appeal to 20- and 30-somethings who grew up on the original cartoons, in addition to newer (and younger) fans won over by the well-rated cartoon reboot.
- Star Megan Fox and producer Michael Bay add key name recognition to this reboot.
- Paramount's marketing campaign has achieved high penetration in recent weeks.
- Social media trends have been encouraging.
- The explosion of Guardians of the Galaxy last week, and its word of mouth, could limit upfront appeal.
- Reviews haven't been kind thus far as the film registers a 33 percent Rotten Tomatoes score at the time of publishing.
- Will audiences be that eager to see a film from Bay that he didn't actually direct?
- Skeptical-to-negative buzz has preceded the film at every turn since production began, though mostly from the critical online fan crowd.
The Hundred-foot Journey
- Past August releases have proven that counter-programming for adults can succeed.
- With Steven Spielberg and Oprah Winfrey marketed as producers, that could entice viewers.
- The book upon which the film is based has sold quite well.
- Tracking for Journey hasn't lived up to the high expectations established by the likes of Julie & Julia or Eat, Pray, Love.
- Although widely respected, is Helen Mirren a draw domestically?
- Social media trends have been lackluster.
Into the Storm
- Warner Bros.' mounted a respectable marketing campaign in front of numerous summer hits.
- The film' PLF release could attract those looking for a visual effects-driven flick.
- With no box office draws among the cast, the film's effects are the only selling points.
- Competition from Guardians and Turtles should hinder any demand for another action-oriented flick.
Step Up All In
- The franchise's built-in fan base could show up again here.
- Social media trends have been notably healthy.
- The law of diminishing returns already set in with previous sequels in the series, so it likely will again.
- Competition for the teenage audience will still be stiff thanks to Guardians and Turtles.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, August 10|
|Guardians of the Galaxy||Aug 1, 2014||Disney
|Teenage Mutant Ninja Turtles (2014)||Aug 8, 2014||Paramount
|Into the Storm||Aug 8, 2014||Warner Bros. / New Line
|The Hundred-Foot Journey||Aug 8, 2014||Disney / DreamWorks
|Step Up All In||Aug 8, 2014||Lionsgate / Summit
|Lucy||Jul 25, 2014||Universal
|Get On Up||Aug 1, 2014||Universal
|Hercules (2014)||Jul 25, 2014||Paramount
|Dawn of The Planet of The Apes||Jul 11, 2014||Fox
|Planes: Fire and Rescue||Jul 18, 2014||Disney
|The Purge: Anarchy||Jul 18, 2014||Universal
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.