WARNER BROS. PICTURES INTERNATIONAL AND FOX INTERNATIONAL ANNOUNCE FORMATION OF NEW JOINT OPERATION IN BRAZIL
on June 05, 2012
LOS ANGELES -- Twentieth Century Fox International Theatrical (Fox International) and Warner Bros. Pictures International today announced the creation of a joint operation between their local companies in Brazil to distribute and market their respective film slates and cultivate new opportunities for high quality entertainment in this rapidly emerging market. The announcement was made by Veronika Kwan Vandenberg, President, International Distribution, Warner Bros Pictures, and by Paul Hanneman and Tomas Jegeus, co-presidents of Fox International.
Fox and Warner Bros. will remain separate legal entities in Brazil but will share their resources through the joint operation, called Fox-Warner, to maximize the potential of the country's growing economy. Fox-Warner will commence operations immediately, integrating the talents and investments of these two successful businesses. Patricia Kamitsuji, currently General Manager of Fox Brazil, will serve as Managing Director of Fox-Warner.
"Warner Bros. Pictures is thrilled to be entering this new chapter at this exciting time in Brazil," Kwan Vandenberg said. "We have enjoyed our successful partnership with Fox in various other countries and look forward to expanding upon it to further develop the business and meet the demands of the rapidly growing Brazilian market."
"Brazil's strong economy and growing demand for quality entertainment offers us a fantastic opportunity to take the local entertainment industry to new heights," added Hanneman and Jegeus. "Sharing our resources and talent with Warner Bros.' organization is the best way to open up new possibilities and further develop the Brazilian market."
Twentieth Century Fox International is a unit of Fox Filmed Entertainment, a segment of Fox Entertainment Group.
Warner Bros. Pictures International, a Division of Time Warner, operates offices in 24 countries and releases films in over 120 international territories.
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