REGAL ENTERTAINMENT GROUP HOSTS 'DIE HARD' MARATHON AT 83 THEATRES NATIONWIDE
on January 17, 2013
KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, celebrates the return of John McClane with a special one-day-only event Wednesday, February 13. This movie marathon includes the complete Die Hard series along with the premiere of ‘A Good Day To Die Hard.' Tickets go on sale Friday, January 18 online and at 83 participating Regal Cinemas, United Artists and Edwards Theatres.
"Regal's Die Hard marathon will begin at noon and last past midnight as fans enjoy their favorite police detective John McClane back on the big screen," stated Ken Thewes, Chief Marketing Officer at Regal Entertainment Group. "Seeing all the action in this epic event will be an adrenaline-packed adventure."
"Bruce Willis continues to spark new interest in the character he first brought to life in 1988," stated Ted Cooper, Head Film Buyer at Regal Entertainment Group. "Watching his character take on the bad guys in creative ways throughout these films is an amazing journey, capped off by the premiere of an all-new installment in the Die Hard franchise."
When purchasing tickets in person at the box office, Regal Crown Club members can enjoy an exclusive offer on both tickets and snack purchases. Admission for loyalty club members is only $20 for all five movies. And with each $20 ticket sold, members receive a coupon good for a Die Hard Combo of a medium popcorn and medium drink for only $5. The industry-leading Regal Crown Club is free to join and enables frequent guests to enjoy tremendous values. For online ticket sales and for those without membership, admission is $25. For more information: www.REGmovies.com/die-hard-marathon
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