Cinema do Brasil to Invest Big in Promoting Brazilian Films at International Festivals
on January 30, 2013
Cinema do Brasil -- a national organization formed by a coalition between several groups including the Audiovisual Industries Union for the State of São Paulo, the Cultural Department of the Ministry of External Relations, and the Brazilian National Film Board -- will give sales agents $40K to promote Brazilians films at international festivals. The new initiative will launch at this February's Berlin Film Festival, where the major Brazilian films in contention will be Bruno Barreto's Reaching for the Moon and Maria Florencia Alvarez's Habi, the Foreigner. Said Cinema do Brazil's Andre Sturm, "Promoting a film selected in these events is costly work. This action provides resources to sales agents that were successful in including Brazilian films in important festivals, to allow them to do an even better job." The goal of the CDB is to build ties to distribute Brazilian films abroad and encourage international co-productions. Plans have already been announced to donate the same amount of financing to upcoming film festivals in Cannes, Locarno, Venice and San Sebastian.
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