MPAA: 2012's Overall Global Box Office Set A New Record
on March 21, 2013
Key stats from an official report released by the MPAA today:
•Global box office for all films released in each country around the world reached $34.7 billion in 2012, up 6% over 2011's total, due to an increase in international box office ($23.9 billion) and U.S./Canada box office ($10.8 billion). All international regions with the exception of Europe experienced growth in 2012. Chinese box office ($2.7 billion) grew by 36% in 2012 to become the largest international market, surpassing Japan.
•International box office is up 32% over five years ago, driven by growth in various international markets, including China, Russia and Brazil.
•Over two-thirds of the world's nearly 130,000 cinema screens are now digital.
•2012 U.S./Canada box office was $10.8 billion, up 6% compared to $10.2 billion in 2011, and up 12% from five years ago. 3D box office was similar to 2011 ($1.8 billion), despite fewer 3D film releases.
•The 2012 increase in U.S./Canada box office was due to an equivalent increase in admissions (6%) compared to 2011, as admissions reached 1.36 billion, while the average cinema ticket price stayed flat.
•More than two-thirds of the U.S./Canada population (68%) - or 225 million people - went to the movies at least once in 2012, consistent with prior years. Ticket sales continue to be driven by frequent moviegoers who attend once a month or more. In 2012, frequent moviegoers represented 13% of the population and 57% of all movie tickets, an increase of 7 percentage points in ticket share from 2011, at the expense of occasional moviegoer ticket share. This suggests that the increase in ticket sales in 2012 was among moviegoers who increased their attendance from less than once a month, to once a month or more.
•Broader moviegoer demographic shares remain relatively stable from 2011 to 2012, with 12-24 year olds and Hispanics continuing to oversample in moviegoing versus their proportion of the population - however, 2012 saw increases in the number of frequent moviegoers in nearly every ethnicity and age group, notably in the 40-49 year old group.
•In 2012, 48% of all U.S./Canada moviegoers viewed at least one movie in 3D, with attendance continuing to skew toward younger moviegoers.
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