MARVEL’S ‘IRON MAN 3’ OPENS AT $7.1 MILLION IN 113 INTERNATIONAL IMAX® THEATRES
on April 29, 2013
LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $7.1 million in 113 IMAX® theatres since its open on Wednesday, April 24, through yesterday. The debut broke IMAX opening records in Taiwan, the Netherlands, Brazil and the Philippines.
Iron Man 3's international IMAX performance is currently tracking ahead of the pace set last year by Marvel's The Avengers, which also featured star Robert Downey Jr. in the iconic Iron Man role. Iron Man 3 averaged $63,000 per IMAX engagement over its strong debut weekend abroad.
Overall, Iron Man 3 enjoyed a staggering $198.4 million international debut, according to studio estimates, opening No. 1 in each of the 42 international markets in which it premiered this past weekend, trumping the $185 million foreign opening established by The Avengers in 2012. Iron Man 3 opens May 1 in China and May 3 in North America.
"The performance of Marvel Entertainment properties in IMAX has been nothing short of sensational and Iron Man 3 has just raised the bar another notch," said Greg Foster, Chairman and President of IMAX Entertainment. "We congratulate Marvel and filmmaker Shane Black for creating yet another film that so clearly resonates with IMAX audiences around the world."
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