MARVEL’S IRON MAN 3 SETS RECORD IN CHINA WITH $1.8 MILLION OPENING DAY IN 101 IMAX THEATRES
on May 03, 2013
LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment, LLC announced today that Marvel's Iron Man 3 grossed an estimated $1.54 million (￥9,710,312) at 101 IMAX® theatres in China during its first day, Wednesday, May 1. Combined with midnight screenings, the IMAX total box office in China for the film is now $1.8 million, shattering the previous opening-day record set by Titanic in 2012 by 52%.
The film opens across North America tonight at 9 p.m. local time.
Iron Man 3's strong first day in IMAX theatres in China also follows its record-breaking IMAX openings last weekend in Brazil, Taiwan, the Philippines, the Netherlands and many other territories. The film opened to $7.2 million in 113 IMAX theatres internationally and grossed a stunning $198.4 million overall, finishing No. 1 in all 42 territories in which it premiered.
"Hats off to Marvel and the Iron Man 3 filmmaking team for creating such a globally appealing film that fans are clearly seeking out in the IMAX format, given our strong percentage of the overall box office," said Greg Foster, Chairman and President of IMAX Entertainment. "We can't wait to see it premiere in North America this weekend."
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