‘Iron Man 3’ Debuts with Record-Setting $64M Opening Week

on May 08, 2013

53429296680800441582126.jpgIron Man 3 capped a record-setting opening week in China with a $64 million gross. The superhero film included several scenes added specifically for Chinese audiences, an acknowledgement of the market's box office clout without having to turn over the production to more specific co-production guidelines that would have likely included changes to the film's content. The formula seems to have worked despite reports from Variety that Chinese audiences didn't directly respond to the added scenes. Iron Man 3 might have just proved that playing to China can be just as successful and less intrusive to working with China.

So Young and The Croods posted strong weekly numbers, grossing $53.5 and $19.6 million respectively. G.I. Joe: Retaliation slowed down after Iron Man premiered but was still able to cross the $50 million mark in China after grossing $6.7 million. G.I. Joe: Retaliation is a hit in China with a $53.5 million cume. 

Box office results for China. Week ending on May 8, 2013.

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Box Office Data Courtesy of EntGroup.

Follow Daniel Loria and BoxOffice on Twitter for more on the global box office.

 

Tags: Iron Man 3, CountryChina

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