UPDATED: NORTH AMERICA: Final Weekend Number From WB Puts 'The Great Gatsby' Just Above $50 Million
on May 13, 2013
Monday Update: The final opening weekend gross for The Great Gatsby is $50.1 million.
Sunday Update: Warner's official weekend estimate for The Great Gatsby is $51.115 million. The film fell 9 percent on Saturday to gross $17.64 million and is estimated to take in $14.11 million on Sunday.
The film earned a B rating on CinemaScore, which could point towards potential front-loading going forward. The audience breakdown for The Great Gatsby skewed towards female moviegoers (59 percent) and heavily towards older moviegoers (69 percent of the audience was over the age of 25). 3D grosses represented a modest 33 percent of the film's total gross this weekend; making this weekend's performance even more impressive.
Saturday Update: The official Friday estimate from Warner Bros. is $19.4 million for The Great Gatsby. BoxOffice is projecting a $52.5 million debut based on that.
That marks the second best opening of star Leonardo DiCaprio's career. Gatsby's debut will trail only Inception's $62.8 million opening frame on the Oscar-nominated actor's list of successes. (When adjusting for inflation, Titanic's $28.6 million opening would work out to roughly $50 million.)
Friday Update #4: Various reports indicate that Gatsby's opening weekend will be stronger than early Friday estimates anticipated. The Warner Bros. release could be looking at a $55 million debut frame.
Friday Update #3: Sources tell BoxOffice that Gatsby's debut frame will end up closer to $40 million-$43 million.
As for Tyler Perry Presents' Peeples, an anemic $4 million-$6 million is likely.
Check back tomorrow morning for official studio estimates and revised weekend projections.
Friday Update #2: Early reports indicate that The Great Gatsby could end up somewhere between $43 million-$45 million during its debut frame based on a healthy Friday total of $15 million or so. Sources tell BoxOffice that the film could even exceed $45 million.
Meanwhile, Tyler Perry Presents Peeples is off to a rough start. The comedy is looking at around $6 million for the entire weekend after what's shaping up to be a mediocre $2 million Friday haul.
Friday Update #1: Warner Bros. reports that The Great Gatsby took in $3.25 million from Thursday evening/midnight shows. That's a solid start for the glitzy drama. When it comes to other female-skewing flicks, Gatsby's early grosses are strong enough to top the $3 million midnight haul of Sex and the City 2 and the $2.1 million Magic Mike midnight tally. (Granted, the new standard of Thursday evening shows helps considerably.) Critics have not been kind to Gatsby, but moviegoers seem to be shrugging that off thus far.
Check back later today for updates on how Gatsby's debut frame is shaping up.
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