MEXICO: 'Star Trek: Into Darkness" Disappoints in Debut
on May 14, 2013
Star Trek: Into Darkness performed below expectations in Mexico last weekend, grossing $2.6 million for the second spot in the top ten. Iron Man 3 retained the number one position with a $3.5 million weekend and a $42.3 million cume. Unsurprisingly, releasing the Star Trek sequel on Mother's Day weekend at the heels of Iron Man 3 was probably not the best plan from Paramount's strategic overseas roll-out.
The domestic class comedy Nosotros Los Nobles broke the $20 million mark last week and currently has a $21.9 million cume. Nosotros Los Nobles grossed a strong $1.3 million in its seventh week in release and scored the highest per-screen average in the country. Historical epic Cinco de Mayo, La Batalla saw a steep drop in its second week, falling 47% and just failing to reach the a $2 million cume.
Box office results for Mexico. May 10-12, 2013.
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