BRAZIL: A Slow Weekend at the Box Office as the Public Hits the Streets, Soccer Stadiums
on June 19, 2013
Social protests and the Confederations Cup soccer tournament made it a slow weekend at the Brazilian box office. The country is currently hosting a precursor to next year's World Cup and is facing mounting pressure from its citizens concerning a rise in inflation and the increase in prices for public services like transportation. The escapism of the movies took a back seat to these matters, with lower than usual weekend numbers reflecting on the country's current state.
It is therefore hardly a surprise that the Brazilian public failed to respond to The Great Gatsby, a film that celebrates the lavish excess of its protagonist through Baz Luhrman's trademark visual style. Gatsby dropped 39% in its second weekend for a disappointing $1.5 million total.
The Hangover Part III continued atop the box office for a third consecutive week, edging out the premiere of Star Trek Into Darkness to reach a $13.1 million cume. Star Trek Into Darkness fell short from becoming the number film in the market but will have few complaints after already reaching 70% of its predecessor's lifetime total in Brazil. The sci-fi sequel opened midweek to reach a total of $2.6 million.
The Star Trek sequel's performance might have been well above its predecessor's but compares similarly to last week's tepid After Earth debut. After Earth added another $1.2 million to its total to take its Brazilian cume to $4.3 million. The Will Smith father-son-vehicle scored the weekend's highest per-screen average with $4,098.
Before Midnight had a great showing in limited release, shining in 42 screens with a $3,157 average. The per-screen average of the Richard Linklater film was only below the averages of After Earth and The Hangover Part III.
Fast & Furious 6 reached an important milestone over the weekend, netting $1.2 million to break the $20 million mark. The sixth entry in the Fast & Furious franchise has been in release for four weeks and has the highest cumulative gross among the films in the latest top ten chart.
Box Office Results for Brazil. Weekend of June 14-16, 2013
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