CHINA: 'Man of Steel' Leads the Week with $25M Premiere
on June 25, 2013
Man of Steel took the Chinese box office by storm, taking in $25.93 million in four days to become the week's top film. The superhero film was poised to perform in China after in-person appearances by director Zach Snyder and star Henry Cavill at the film's Chinese premiere led a press push in the days before its release. Warner Bros. is going into the next couple of weeks with a distinct advantage as Man of Steel is the only scheduled Hollywood release in China for the rest of the month.
The only significant competition that Man of Steel would face from Hollywood films in its first couple of weeks would have come from Star Trek Into Darkness. The sci-fi sequel has already grossed $56.29 million in China after nearly a month in release. China accounts for over 25% of the $213.4 million global gross of Star Trek Into Darkness. The film has been slowing down in its release recently, posing no real threat to Man of Steel. Star Trek Into Darkness it is still posting seven-figure weekly totals despite the heavy competition it has faced. The sci-fi film ranked in fourth place on the latest weekly chart with a $3.4 million tally.
The second place film on the chart came from the weekend release of the China/Hong Kong Jet Li vehicle Badges of Fury. The Jet Li action film took in a strong $14.98 million in its first three days. Action films have proven extremely popular in China this summer, with Badges of Fury taking over the role that Switch had occupied recently. Poor reviews and the Man of Steel premiere affected Switch as it entered its third week, dropping to a $5 million weekly take as it lost momentum to competing releases. Switch has grossed a total of $46.12 million in China.
Weekly Box Office Results for China.
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