ANALYSIS: Why 'Rocky' Spin-Off 'Creed' Is An Excellent Idea

on July 24, 2013

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By Phil Contrino

Deadline.com reports that Fruitvale Station director Ryan Coogler is close to directing Creed, a spin-off of the popular Rocky franchise that will focus on Apollo Creed's grandson. Fruitvale Station star Michael B. Jordan is the first choice for the lead role, and Sylvester Stallone will revive his beloved character in the film. 

If studios are determined to focus on cranking out sequels and reviving lucrative properties, then it's wise to take a chance on exciting up-and-coming filmmakers every once in a while. Based on the strength of Fruitvale Station, it's clear that Coogler won't just crank out a film that feels like a lazy cash grab. Fans will appreciate that.

Hiring Coogler means that the franchise could return to its gritty roots. It's easy to forget after a handful of over-the-top sequels that the original Rocky had very little flash. Rocky is a simple story told well, and it still holds up today. The Oscar-winning flick was also a massive hit at the box office. After adjusting for inflation, Rocky's box office haul in North America balloons to $437 million. Rocky III ranks second when adjusting with $333.7 million, followed by Rocky IV at $286 million and Rocky II at $273.8 million. (Let's just forget that Rocky V exists. Most people have.) 2006's Rocky Balboa was a solid hit, snagging an unadjusted worldwide total of $155 million. 

The popularity of Stallone's character is so deeply entrenched in our culture that most people--especially in Philadelphia--talk about Rocky, Adrian, Paulie, Mickey and Apollo like they are real people.  We're betting fans will welcome this new installment with open arms.

Tags: Creed, Rocky, Michael B. Jordan, Ryan Coogler

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