ITALY: One Direction Scores a $2M Debut
on September 11, 2013
A $2 million opening weekend put One Direction: This is Us atop the Italian box office. The film dominated the per-screen average category with a robust $6,472, more than twice than any other film on the market.
Elysium dropped 39% in its first hold to post a $1.2 million weekend, taking its cume to $4.1 million. Monsters University is quickly approaching the $10 million mark, and will likely reach that figure in the coming days. The animated prequel has grossed a total of $9.7 million after three weeks in Italy.
Riddick had a rough landing in Italy, opening in 295 locations for $799k. It was only a marginal improvement above the debut of Movie 43, which premiered in 291 screens for a $736k bow.
Top 10 Films in Italy. September 6-8, 2013
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