UK: RomCom 'About Time' Beats 'Riddick' with $2.7M Debut
on September 11, 2013
About Time opened in first place across 556 screens, earning $2.7 million including previews. It posted a comparable debut to films like 50 First Dates ($14.2M Cume), One Day ($13M), and The Time Traveler's Wife ($12.7M Cume). Universal is reporting that the time-traveling romantic comedy scored particularly well in exit polls among females over 25.
The date movie beat out the young male demographic, overshadowing the opening weekend of Riddick, which came in second place with a $2.2 million bow from 400 screens. The third entry in the Pitch Black franchise posted a larger debut than the $1.8 million of the sequel and $1.2 million of the original. Riddick is poised to become the franchise's top earner in the U.K., expected to gross above the $5.8 million of The Chronicles of Riddick and $3.9 million of Pitch Black.
One Direction: This is Us played in a market-leading 831 screens, only to finish its second weekend in third place with a $1.7 million take. It was a 49% drop for the front-loaded film which has now grossed a total of $9 million. We're the Millers took in $1.4 million in its third weekend, taking its cume to $9 million. Elysium dropped 36% in its third frame, grossing $1.2 million over the weekend and finishing with an $11.5 million total. Despicable Me 2 celebrated its eleventh consecutive week on the top ten chart, finishing the weekend in eight place with $494k. The Minions are a major hit in the U.K., where their latest outing has already grossed a blockbuster $69.1 million.
Top 10 Films in the United Kingdom & Ireland. September 6-8, 2013.
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