ITALY: 'The Smurfs 2' Races Past 'Rush' in Head-to-Head Showdown
on September 25, 2013
The Smurfs 2 opened in 620 screens in Italy over the weekend, claiming the top spot with a $2.8 million bow. The previous installment in the franchise was released during September of 2011 with a $3.6 million premiere, going on to take $15.7 million from the market. The dip from the animated sequel's Italian premiere won't register as a big disappointment for Sony, however, considering that it defeated Ron Howard's Rush in a head-to-head box office face-off. A $2.3 million bow from 482 screens gave the F1 film a market-leading $4,941 average.
We're the Millers turned in a strong $1.1 million hold in its second weekend, a 26% drop from its opening frame. The raunchy ensemble comedy has grossed a total of $3.3 million in Italy. The Smurfs 2 took out most of the lightning from Percy Jackson: Sea of Monsters, as the live-action sequel dropped to fourth place in its second frame with a 55% drop from its opening weekend. The Percy Jackson sequel finished its second weekend with a $3.2 million total.
Top 10 Films in Italy. September 20-22, 2013
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