'ANCHORMAN 2' Dominates Fandango
on December 19, 2013
LOS ANGELES - December 19, 2013 - According to Fandango, the nation's leading moviegoer destination, "Anchorman 2: The Legend Continues" is ready to take on "The Hobbit: The Desolation of Smaug," with "Anchorman 2" scoring a classy 87 and "Smaug" a strong 81 out of 100 points on Fandango's Fanticipation movie buzz indicator. "Anchorman 2" is also leading advance ticket sales, representing more than 50% of Fandango's weekly sales.
"Anchorman 2" is currently outselling all of this year's live-action comedies -- including "We're the Millers," "This is the End," "The Heat," "The Hangover Part III," and "Identity Thief" -- at the same point in the sales cycle on Fandango. Fandango is also reporting a higher-than-usual number of tickets per transaction for the film, indicating the comedy is a top choice for groups of moviegoers.
According to a Fandango survey of more than 1,000 "Anchorman 2" ticket-buyers:
· 92% say they wanted to see a big-screen comedy during the holiday season;
· 84% claim Ron Burgundy's recent promos increased their interest in "Anchorman 2;"
· 82% say the film's celebrity cameos made them more excited to see it;
· 79% picked Kristen Wiig as the most anticipated new costar in the sequel;
· 73% can't wait for a third "Anchorman" movie, even before they've seen "Anchorman 2."
"There's a party-like feel to the ‘Anchorman 2' and it's likely that happy vibe will be felt in theaters too," says Dave Karger, Chief Correspondent for Fandango and host of "Weekend Ticket." "We're seeing a higher-than-usual number of tickets per transaction in ‘Anchorman 2' sales, which may indicate large groups of film fans celebrating the holidays with Ron Burgundy's news team."
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.
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