'The Amazing Spider-Man 2' Posts Strong Gains

on April 30, 2014

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By Alex Edghill

Wednesday Morning Update:  The Amazing Spider-Man 2 continued its torrid pace on Tuesday as it rose 45% to 24,259 tweets, up from 16,690 tweets on Monday. By comparison the first film of the reboot franchise The Amazing Spider-Man had a scant 2.958 three days before its release. Because Spider-Man is such an iconic and popular character I decided to force matched tweets to also contain "amazing" as it did a much better job of getting rid of false positive matches. The drawback of course is that it omits many tweets meant for the film but its a necessary evil as plain old "spider-man" generates hundreds to thousand of non-relevant tweets every day. Take any other character such as say Thor or Wolverine and their impact on pop culture isn't as great and as such a search with just their name is possible. The good news is that I subjected the first film to these exact same restrictions so the fact that the sequel is so far ahead is a great sign for its chances.

Maleficient has a hefty 300% bump on Tuesday thanks to a few different pieces of news stories about the film: Jon Voight talking about being happy to see his granddaughter in the film, amongst others. This has been a big winner for Disney over the life of its marketing campaign and doesn't appear to be slowing down anytime.

Top 15 Movies for Tuesday April 29th

Rk Film Mon Tue Week Mon-Tue %
1 (+3) The Amazing Spider-Man 2 16,690 24,259 40,949 45.35%
2 (+3) Godzilla (2014) 12,924 21,889 34,813 69.37%
3 (-2) The Fault in Our Stars 35,714 18,960 54,674 -46.91%
4 (-2) Divergent 19,421 17,623 37,044 -9.26%
5 (-2) Captain America: The Winter Soldier 16,707 12,836 29,543 -23.17%
6 (+12) Maleficent 2,038 8,304 10,342 307.46%
7 (-1) 22 Jump Street 7,709 7,175 14,884 -6.93%
8 (+6) If I Stay 2,439 4,146 6,585 69.99%
9 (+2) X-Men: Days of Future Past 3,357 3,668 7,025 9.26%
10 (+3) Brick Mansions 3,140 3,358 6,498 6.94%
11 (-1) Neighbors (2014) 3,731 3,354 7,085 -10.10%
12 (-5) The Other Woman (2014) 5,712 3,349 9,061 -41.37%
13 (-5) Heaven is for Real 4,662 2,985 7,647 -35.97%
14 (-5) Avengers: Age of Ultron 3,824 2,514 6,338 -34.26%
15 (-3) Addicted 3,156 2,258 5,414 -28.45%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: social-media-trends, The Amazing Spider-Man 2

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