'X-Men' On Course For Massive Opening
on May 22, 2014
By Alex Edghill
Thursday Morning Update: X-Men: Days Of Future Past continued its impressive run on Wednesday as it rose 61% to a whopping 49,523 tweets, up from Tuesday's 30,575 tweets. By comparison, X-Men: First Class had 14,404 tweets on its Wednesday before release, Captain America: The Winter Soldier had 68,321 and The Amazing Spider-Man 2 had 28,734. It has seen a much greater percentage increase this week than both Cap 2 and Spidey 2 while maintaining a very impressive level of tweets. We are predicting $115 million over its first four days as this could possibly become the highest grossing X-Men movie, a record currently held by X-Men: The Last Stand's $234 million back in 2006.
Not to be left out, Blended had an impressive 54% hike to 6,306 tweets on Wednesday, up from 4,095 tweets on Tuesday. By comparison, Just Go With It had 1,180 tweets its Wednesday before release, Jack And Jill had 858 and Grown Ups 2 had 18,640. Outside of Grown Ups 2 this is the most talked about Adam Sandler movie in 5 years which right there tells me that the long discussed Adam Sandler family-targeted box office dud won't be appearing with this film, and he has at least one more strong opening in him for the genre. $25 million over the first four days seems likely as the Sandler money-printing machine continues.
The first image and video from the Star Wars: Episode VII set were released yesterday which featured a first look at a new character from the film. This alone sent fanboys and girls into a frenzy on Twitter, driving it up to over 13,000 tweets on the day. The first Hobbit movie had a first trailer that exceeded 100,000 tweets and I think this will be in store for a similar type of response. Star Wars is one of the largest, most popular franchises in all of Hollywood, add into that J.J Abrams who is one of the hottest and most talked about directors and writers and it is a perfect storm of social media factors.
Top 15 Movies for Wednesday May 21st
|1 (-)||The Fault in Our Stars||70,563||78,097||228,271||10.68%|
|2 (+2)||X-Men: Days of Future Past||30,575||49,523||102,683||61.97%|
|3 (-1)||Godzilla (2014)||37,167||27,630||115,557||-25.66%|
|5 (-)||22 Jump Street||17,071||16,373||52,376||-4.09%|
|6 (+18)||Star Wars: Episode VII||1,043||13,777||16,619||1220.90%|
|7 (+13)||How to Train Your Dragon 2||1,643||12,104||15,916||636.70%|
|9 (-1)||Captain America: The Winter Soldier||7,274||7,205||22,068||-0.95%|
|11 (-8)||Guardians of the Galaxy||11,120||5,769||45,432||-48.12%|
|12 (+2)||Transformers: Age of Extinction||5,750||5,271||14,795||-8.33%|
|13 (-4)||The Amazing Spider-Man 2||5,161||4,340||16,937||-15.91%|
|14 (-3)||Think Like a Man Too||2,651||3,905||12,211||47.30%|
|15 (-5)||The Purge: Anarchy||2,460||3,391||11,948||37.85%|
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