'X-Men' On Course For Massive Opening

on May 22, 2014

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By Alex Edghill

Thursday Morning Update: X-Men: Days Of Future Past continued its impressive run on Wednesday as it rose 61% to a whopping 49,523 tweets, up from Tuesday's 30,575 tweets. By comparison, X-Men: First Class had 14,404 tweets on its Wednesday before release, Captain America: The Winter Soldier had 68,321 and The Amazing Spider-Man 2 had 28,734. It has seen a much greater percentage increase this week than both Cap 2 and Spidey 2 while maintaining a very impressive level of tweets. We are predicting $115 million over its first four days as this could possibly become the highest grossing X-Men movie, a record currently held by X-Men: The Last Stand's $234 million back in 2006.   

Not to be left out, Blended had an impressive 54% hike to 6,306 tweets on Wednesday, up from 4,095 tweets on Tuesday. By comparison, Just Go With It had 1,180 tweets its Wednesday before release, Jack And Jill had 858 and Grown Ups 2 had 18,640. Outside of Grown Ups 2 this is the most talked about Adam Sandler movie in 5 years which right there tells me that the long discussed Adam Sandler family-targeted box office dud won't be appearing with this film, and he has at least one more strong opening in him for the genre. $25 million over the first four days seems likely as the Sandler money-printing machine continues.

The first image and video from the Star Wars: Episode VII set were released yesterday which featured a first look at a new character from the film. This alone sent fanboys and girls into a frenzy on Twitter, driving it up to over 13,000 tweets on the day. The first Hobbit movie had a first trailer that exceeded 100,000 tweets and I think this will be in store for a similar type of response. Star Wars is one of the largest, most popular franchises in all of Hollywood, add into that J.J Abrams who is one of the hottest and most talked about directors and writers and it is a perfect storm of social media factors. 

Top 15 Movies for Wednesday May 21st

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 70,563 78,097 228,271 10.68%
2 (+2) X-Men: Days of Future Past 30,575 49,523 102,683 61.97%
3 (-1) Godzilla (2014) 37,167 27,630 115,557 -25.66%
4 (+2) Maleficent 22,294 18,557 54,376 -16.76%
5 (-) 22 Jump Street 17,071 16,373 52,376 -4.09%
6 (+18) Star Wars: Episode VII 1,043 13,777 16,619 1220.90%
7 (+13) How to Train Your Dragon 2 1,643 12,104 15,916 636.70%
8 (-1) Divergent 12,659 11,070 34,262 -12.55%
9 (-1) Captain America: The Winter Soldier 7,274 7,205 22,068 -0.95%
10 (+5) Blended 4,095 6,306 13,400 53.99%
11 (-8) Guardians of the Galaxy 11,120 5,769 45,432 -48.12%
12 (+2) Transformers: Age of Extinction 5,750 5,271 14,795 -8.33%
13 (-4) The Amazing Spider-Man 2 5,161 4,340 16,937 -15.91%
14 (-3) Think Like a Man Too 2,651 3,905 12,211 47.30%
15 (-5) The Purge: Anarchy 2,460 3,391 11,948 37.85%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Star Wars: Episode VII, social-media-trends, X-Men: Days of Future Past, Blended

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