'Transformers: Age of Extinction' Set To Shatter Records In China With Massive $90 Million+ Opening Weekend
on June 28, 2014
Paramount's China outreach on behalf of Transformers: Age of Extinction is paying off in a huge way. Paramount tells BoxOffice that Age of Extinction posted a $30 million opening day (including Thursday previews), which, according to sources in China, puts it on pace for a record-setting $95 million opening weekend. This sets a new opening day record in China.
Not only would $95 million be the best opening for an American film--Iron Man 3 previously held the record with $64.5 million--but it also easily tops the performance of Journey to the West: Conquering the Demons, which took seven days to hit $92.5 million.
This marks a huge turning point for the Hollywood-China relationship. Age of Extinction could easily end up topping the current #1 film of all time in China: Avatar with $221.9 million.
Other studios will be tripping over themselves to mimic Paramount's successful approach. The notion that a huge tentpole like Age of Extinction can open above $90 million in North America and China at the same time is staggering. Welcome to the future.
More to come as the weekend progresses...
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