'Tammy' Ready To Rule

on July 02, 2014

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By Alex Edghill

Wednesday Morning Update: Deliver Us From Evil continued atop the new openers for Tuesday as it raked in 6,803 tweets, up 43% from Monday's 4,768 tweets. By comparison, Paranormal Activity: The Marked Ones had 19,491 the day before its release, Oculus had 11,210 and The Quiet Ones had 1,992. The numbers here are decent but not overwhelming. It does have Eric Bana and his draw working for it which is something that none of my comparisons had (star power that is) and should give it a decent bump in numbers. High teens give or a take a couple million could very well be possible over the five day period.

Tammy again was second amongst the new openers on Tuesday 6,353 tweets, up another 100%+ from 2,865 tweets on Monday giving it its second 100+% increase. As I mentioned last column the film does have some issues with its common name and picking out relevant tweets, but this was something many of McCarthy's recent films at the box office have also suffered with to varying degrees (The Heat, Identity Thief and Bridesmaids I'm looking at you). The film has now become McCarthy's biggest buzz-getter on Twitter pre-release (for films where she is in the lead role at least) and all signs point to huge things over its opening five days. High $30 millions to low $40 millions by Sunday seem to be possible.

Earth To Echo rose a further 62% to 3,416 tweets, up from 2,107 tweets on Monday. Very nice gain once again here for the film which is looking more and more like a viable alternate to the other films in the marketplace. The comparison that comes to mind the most here is Super 8 which had 7,861 tweets the day before its release. Given the levels here I'd say this has a decent shot at mid-teens for the five day period. While that might not break any records, considering that it is a low budget film to begin with it could end up being very lucrative for its backers.

Top 15 Movies for Tuesday July 1st

Rk Film Mon Tue Week Mon-Tue %
1 (+1) The Fault in Our Stars 58,449 59,210 117,659 1.30%
2 (-1) Transformers: Age of Extinction 60,992 43,107 104,099 -29.32%
3 (-) 22 Jump Street 36,115 24,915 61,030 -31.01%
4 (-) Maleficent 13,945 12,763 26,708 -8.48%
5 (+2) Guardians of the Galaxy 7,160 7,363 14,523 2.84%
6 (+60) Horrible Bosses 2 137 6,851 6,988 4900.73%
7 (+4) Deliver Us from Evil (2014) 4,768 6,803 11,571 42.68%
8 (-3) Think Like a Man Too 8,837 6,399 15,236 -27.59%
9 (+5) Tammy 2,865 6,353 9,218 121.75%
10 (+2) If I Stay 4,636 5,844 10,480 26.06%
11 (-2) The Hunger Games: Mockingjay Part 1 6,115 5,252 11,367 -14.11%
12 (-6) How to Train Your Dragon 2 7,369 4,917 12,286 -33.27%
13 (+7) Dawn of The Planet of The Apes 1,860 4,066 5,926 118.60%
14 (+18) Sex Tape 665 3,827 4,492 475.49%
15 (-7) X-Men: Days of Future Past 6,579 3,588 10,167 -45.46%
16 (+1) Earth to Echo 2,107 3,416 5,523 62.13%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: social-media-trends, Deliver Us From Evil (2014), Earth To Echo, Tammy

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