'Tammy' Starts Strong

on July 03, 2014

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By Alex Edghill

Thursday Morning Update: Tammy reportedly grabbed $1.3 million from its midnight shows on Tuesday night which signalled a strong beginning for the comedy. On the Twitter-front it generated a hefty 17,224 tweets on its opening day Wednesday to lead the newcomers. By comparison, The Other Woman had 12,217 tweets its opening day, and Neighbors had 32,276. It is looking primed for big things here, and while it might not be Neighbors huge, we predict it will come in around $38 million over the five day weekend.

Deliver Us From Evil dropped to number 2 amongst the new openers for the first time this week yesterday as it came in with 16,066 tweets on the day. By comparison, Paranormal Activity: The Marked Ones had 30,971 the day of release, Oculus had 21,719 and The Quiet Ones had 2,919. We are predicting $20.3 million over the five day holiday and $12.5 million over the weekend.

Earth To Echo had 10,331 tweets on its opening day Wednesday, rising from 3,416 tweets on Tuesday. This was the biggest jump of the new openers and is once again very heartening. By comparison, Super 8 had 12,319 tweets its opening day, and Chronicle had 24,399. The profile of this has been on the rise over the week and with this big bump on release day in buzz we are predicting $16.8 million over the five day period and $11 million over the weekend.

Top 15 Movies for Wednesday July 2nd

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 59,210 72,430 190,089 22.33%
2 (-) Transformers: Age of Extinction 43,107 36,143 140,242 -16.16%
3 (-) 22 Jump Street 24,915 20,565 81,595 -17.46%
4 (+5) Tammy 6,353 17,224 26,442 171.12%
5 (+2) Deliver Us from Evil (2014) 6,803 16,066 27,637 136.16%
6 (-2) Maleficent 12,763 11,917 38,625 -6.63%
7 (-1) Horrible Bosses 2 6,851 10,792 17,780 57.52%
8 (+8) Earth to Echo 3,416 10,331 15,854 202.43%
9 (+1) If I Stay 5,844 7,155 17,635 22.43%
10 (-2) Think Like a Man Too 6,399 5,886 21,122 -8.02%
11 (-6) Guardians of the Galaxy 7,363 5,842 20,365 -20.66%
12 (-) How to Train Your Dragon 2 4,917 5,691 17,977 15.74%
13 (+1) Sex Tape 3,827 4,816 9,308 25.84%
14 (-3) The Hunger Games: Mockingjay Part 1 5,252 4,604 15,971 -12.34%
15 (-2) Dawn of The Planet of The Apes 4,066 3,178 9,104 -21.84%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Tammy, Earth To Echo, Deliver Us From Evil (2014), social-media-trends

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