'Dawn Of The Planet Of The Apes' Looks To Rule
on July 08, 2014
By Alex Edghill
Tuesday Morning Update: Dawn Of The Planet Of The Apes grabbed 3,271 tweets on Monday which put it in 16th spot on the day, up 22% from 2,682 tweets on Sunday. The film is a sequel to the very popular Rise Of The Planet Of Apes and hopes to secure the same older male-skewing audience as the original and a hearty sequel bump no doubt. This is a seemingly inauspicious start with just over 3,000 and not even being in the top 15, but when you consider that the first film had just 1,550 tweets its Monday before release back in 2011 with a very similar search string it actually is a solid beginning for the Fox tentpole. Yes traffic in general has gone up in the past couple years but it paints a picture of a film which, at the very least, will best the opening of Rise with decent upside for $60 million plus. With the weekend all to itself and aging competition for its core demographic it is perfectly placed release-wise to maximize its potential.
The second trailer for the David Fincher adaptation Gone Girl also held center stage yesterday as it grabbed 12,760 tweets on the day. Considering that the first trailer nabbed only 10,431 tweets this is actually a very strong sign for the film as second trailers rarely ever generate more buzz than the first. The profile of the film is rising and I believe the cryptic posters and information being made available by the marketing team are fueling a building interest in the film.
Top 15 Movies for Monday July 7th
|1 (-)||The Fault in Our Stars||41,351||35,676||-13.72%|
|2 (-)||Transformers: Age of Extinction||32,850||29,793||-9.31%|
|3 (-)||22 Jump Street||27,152||14,478||-46.68%|
|4 (+5)||Guardians of the Galaxy||4,398||13,840||214.69%|
|5 (+18)||Gone Girl||1,037||12,760||1130.47%|
|6 (-)||Star Wars: Episode VII||7,537||9,789||29.88%|
|8 (+5)||The Hunger Games: Mockingjay Part 1||4,078||7,748||90.00%|
|10 (-5)||Deliver Us from Evil (2014)||8,274||5,692||-31.21%|
|11 (-1)||Earth to Echo||4,159||5,665||36.21%|
|12 (-)||If I Stay||4,094||5,466||33.51%|
|13 (-5)||How to Train Your Dragon 2||4,519||4,868||7.72%|
|14 (+1)||X-Men: Days of Future Past||2,778||3,760||35.35%|
|15 (-1)||Before I Go to Sleep||3,053||3,440||12.68%|
|16 (-)||Dawn of The Planet of The Apes||2,682||3,271||21.96%|
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