'Hercules' Has Strong Twittter Start

on July 22, 2014

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By Alex Edghill

Tuesday Morning Update: Hercules started its release week with a strong 9,442 tweets on Monday. As impressive as the number was, the fact that it was down over 13% from its Sunday total is a tad of a worry as that isn't the norm for big releases such as this. The film is trying to appeal to a broad range of audiences thanks to the well known story of Hercules and the brawny box office drawn Dwayne Johnson has managed to cultivate over the past few years. By comparison, The Legend Of Hercules had 602 tweets its Monday before release while Pompeii had 1,893 tweets. No surprise that this film is tracking far ahead of The Legend Of Hercules considering the much greater marketing spend as well as much greater star power. There is no doubt its going to be the best performing Hercules movie on the year, but I'm curious to see how it rises or falls as the week progresses as this could potentially have a hefty ratio thanks to Dwayne Johnson's presence. $20 million+ is a lock with strong international returns but I think its going to have its hands full with...

Lucy began its week with a much less auspicious 5,020 tweets on Monday, a 47% bump from 3,421 tweets on Sunday. The film is looking to appeal to Sci-Fi lovers the world over and thanks to Scarlett Johansson it should be able to pad seats with a significant percentage of women. The film obviously has a super common name which really limits our ability to capture all potential tweets about it. The fact that its above 5,000 tweets with such a restrictive string speaks volumes for its appeal. By comparison, 3 Days To Kill had 785 tweets its Monday before release, while the similarly restrictively titled Hanna had just 608. This is the clear-cut favorite to win the weekend, and if it can produce $30 million+ on opening I believe there is a strong chance it might become a franchise.

Top 15 Movies for Monday July 21st

Rk Film Sun Mon Sun-Mon %
1 (+7) Guardians of the Galaxy 8,871 26,516 198.91%
2 (-1) Dawn of The Planet of The Apes 24,202 21,860 -9.68%
3 (-) The Purge: Anarchy 17,579 17,343 -1.34%
4 (+19) Star Wars: Episode VII 1,405 11,687 731.81%
5 (-1) Transformers: Age of Extinction 14,677 10,516 -28.35%
6 (+1) Fifty Shades of Grey 9,166 10,388 13.33%
7 (-1) Hercules (2014) 10,946 9,442 -13.74%
8 (-3) 22 Jump Street 12,756 8,442 -33.82%
9 (-7) The Fault in Our Stars 20,496 7,782 -62.03%
10 (+2) If I Stay 4,534 7,341 61.91%
11 (-2) The Hunger Games: Mockingjay Part 1 5,455 5,772 5.81%
12 (+1) Lucy 3,421 5,020 46.74%
13 (-3) Step Up All In 5,190 5,007 -3.53%
14 (-3) Maleficent 4,691 4,643 -1.02%
15 (+1) Avengers: Age of Ultron 2,520 3,620 43.65%
58 (-15) And So It Goes 263 202 -23.19%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Hercules, Lucy, social-media-trends

Comments
  • pjedwards said on July 23, 2014 06:02 AM

    Why are you comparing Lucy to Hanna and 3 days to kill? Like those aren't even in the same area code. It should be Edge of Tomorrow, Transcendence, Columbiana, Salt, or Wanted.

  • Alex Edghill said on July 23, 2014 01:21 PM

    Hannah was solely because of the name searching issues as it had very similar woes. Salt and Wanted too old. Valid point on Edge and Transcendence though I think Cruise/Depp provide a much bigger draw than Scar-Jo and skew those numbers up big time. Will include for today's column though. Thanks for the feedback.

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