NORTH AMERICA: 'Lucy' Surpasses the $50M Mark on Tuesday
on July 30, 2014
By Daniel Garris
Universal's Lucy grossed $5.44 million on Tuesday to lead the daily box office for a fifth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson increased a respectable 10 percent over Monday's performance. In general, yesterday's daily percentage increases weren't as strong as usual for a Tuesday. Lucy surpassed the $50 million mark yesterday and has grossed a stronger than expected $54.31 million in five days. That places the film 22 percent ahead of the $44.51 million five-day take of 2010's Salt.
Hercules held steady in second place with $3.78 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was up 13 percent over Monday. Hercules continues to exceed its relatively modest pre-release expectations with a five-day start of $36.92 million. The film is currently running 5 percent behind the $38.97 million five-day take of 2012's Wrath of the Titans. With Disney's Guardians of the Galaxy arriving on Friday, it is especially important for Hercules to gross as much as it can this week.
Fox's Dawn of the Planet of the Apes took in $2.51 million to remain in third. The critically acclaimed 3D sci-fi action sequel was up 13 percent over Monday, but down 51 percent from last Tuesday. Dawn of the Planet of the Apes has clearly taken a bit of a hit this week from the stronger than expected performances of Lucy and Hercules. With that said the film continues to exceed expectations with an impressive $177.17 million in 19 days.
Universal's The Purge: Anarchy claimed fourth with $1.658 million. The low budget horror sequel increased 9 percent over Monday and fell 54 percent from last Tuesday. The Purge: Anarchy continues to perform well (especially with its price-tag in mind) and has now grossed $55.04 million in twelve days. That places the film 1 percent ahead of the $54.32 million twelve-day take of last year's The Purge.
Planes: Fire and Rescue rounded out the day's unchanged top five with $1.645 million. The modestly budgeted computer animated sequel from Disney was up 10 percent over Monday and down just 29 percent from last Tuesday. With a twelve-day take of $38.49 million, Planes: Fire and Rescue is currently running 20 percent behind the $48.36 million twelve-day gross of last year's Planes.
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