'Ninja Turtle' Distance Themselves From Other Openers

on August 06, 2014

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By Alex Edghill

Wednesday Morning Update: Teenage Mutant Ninja Turtles was the only one of the four new upcoming wide openers with any increase to speak of on Tuesday. It rose 8% to 16,799 tweets on Tuesday, up from 15,434 tweets on Monday. Its Facebook numbers rose to 880,948 likes, up from 859,737 likes the day before. No matter how you slice it, an 8% bump three days before release for a film which is attempting to appeal to a very wide demographic base is pretty poor. Yes its overall numbers are hefty but this was always to be expected given the very vocal and passionate fanbase for the big green guys. Without a big influx of new buzz this week it is going to have a hard time even breaking $40 million.

Into The Storm suffered a 24% drop to 7,030 tweets on Tuesday, down from 9,255 on Monday while Facebook rose just under 4,000 likes to 342,814 on the day. This drop was actually less than I had pictured and so far on Wednesday it is actually very close to Turtles which is a strong sign. This is definitely pulling ahead of the others for second place amongst the new openers given these returns.

Step Up All In also had a fall on Tuesday as it slipped to 5,062 tweets, down 18% from 6,169 tweets on Monday. By comparison, Step Up Revolution had 13,280 tweets its Tuesday before release. While release week increases have always been tiny for the Step Up franchise a drop as big as this is new territory. Throw in the fact that it is running at less than half the buzz from the last installment two years ago I have a hard time seeing anything more than $10 million here.  

The Hundred Foot Journey rose a mammoth 1 tweet on Tuesday to 942 tweets. I'm not as concerned with its social media returns because of its target audience but these paltry numbers despite a unique title tell me that the film is not going to seep into other demographics outside of its 50+ core and as such anything more than high single digits won't be possible.

Twitter Top 15 Movies for Tuesday August 5th

Rk Film Mon Tue Week Mon-Tue %
1 (-) Guardians of the Galaxy 112,791 83,096 195,887 -26.33%
2 (+1) Teenage Mutant Ninja Turtles (2014) 15,434 16,799 32,233 8.84%
3 (-1) If I Stay 15,677 16,227 31,904 3.51%
4 (+1) Let's Be Cops 8,499 10,711 19,210 26.03%
5 (-1) Into the Storm 9,255 7,030 16,285 -24.04%
6 (-) The Expendables 3 7,695 5,695 13,390 -25.99%
7 (+3) The Hunger Games: Mockingjay Part 1 6,024 5,605 11,629 -6.96%
8 (-1) Transformers: Age of Extinction 7,660 5,339 12,999 -30.30%
9 (-) Step Up All In 6,169 5,062 11,231 -17.94%
10 (-2) 22 Jump Street 6,288 4,627 10,915 -26.42%
11 (+3) Avengers: Age of Ultron 4,128 4,511 8,639 9.28%
12 (+1) Dawn of The Planet of The Apes 4,681 4,258 8,939 -9.04%
13 (-1) Get On Up 4,989 3,995 8,984 -19.92%
14 (-3) Fifty Shades of Grey 5,279 3,792 9,071 -28.17%
15 (+3) Hercules (2014) 2,494 2,986 5,480 19.73%
30 (-) The Hundred-Foot Journey 941 942 1,883 0.11%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: social-media-trends, Teenage Mutant Ninja Turtles (2014), Into The Storm, Step Up All In, The Hundred-Foot Journey

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