By Daniel Garris
Universal's Furious 7 easily led the weekend box office for a second straight frame with a weekend take of $59.59 million. That represented the twelfth largest second weekend performance of all-time (without adjusting for ticket price inflation). The well-received seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down 59.5 percent from last weekend. While that was obviously a sizable second weekend decline, it nonetheless represented an impressive hold given the size of the film's grosses and that the previous three installments of The Fast and The Furious franchise all experienced second weekend declines in the range of 61 percent to 64 percent. Furious 7 was aided by strong word of mouth, strong critical reviews and the lack of any new direct competition this weekend. And as massive as last weekend's debut was; it was likely still deflated slightly by Easter weekend.
Furious 7 has grossed $251.52 million through ten days of release, which ranks as the ninth largest ten-day start of all-time. The film is running an extremely impressive 47 percent ahead of the $171.00 million ten-day gross of 2013's Fast & Furious 6 and 1 percent ahead of the $248.48 million ten-day gross of 2012's The Hunger Games. Furious 7 is now the highest grossing film of The Fast and The Furious franchise domestically, as it has already surpassed the $238.68 million final gross of Fast & Furious 6. Furious 7 will zoom past the $300 million domestic milestone before long and is in excellent shape to eventually surpass the $350 million mark.
Home held steady in second place with $18.53 million. The 3D computer animated film from Fox and DreamWorks Animation was down 31 percent from last weekend. On the heels of last weekend's sizable second weekend decline, Home stabilized nicely this weekend. Home continues to exceed expectations in a very big way with a 17-day take of $129.09 million. That places the film 3 percent ahead of the $125.35 million 17-day gross of 2013's The Croods. Home will have a good chance of holding up well going forward, especially with no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.
Fellow Fox release The Longest Ride debuted in third place with $13.02 million. The Nicholas Sparks adaptation starring Britt Robertson and Scott Eastwood opened on the low end of pre-release expectations. Compared to other Nicholas Sparks adaptations, The Longest Ride debuted 30 percent ahead of the $10.00 million start of last year's The Best of Me and 42 percent below the $22.52 million launch of 2012's The Lucky One.
The Longest Ride opened with $5.51 million on Friday (which included an estimated $625,000 from Thursday evening shows), fell 11 percent on Saturday to gross $4.93 million and declined 48 percent on Sunday to take in $2.58 million. That placed the film's opening weekend to Friday ratio at just 2.36 to 1. That isn't the greatest early sign for the film going forward. However, The Longest Ride did receive a very encouraging A rating on CinemaScore.
Warner's Get Hard placed in fourth with $8.22 million. The R-rated comedy starring Will Ferrell and Kevin Hart was down one spot and 37 percent from last weekend. Much like Home, Get Hard also stabilized very nicely this weekend after experiencing a sharp decline last weekend. Get Hard has grossed $70.78 million through 17 days of release. That is towards the lower end of expectations and places the film 20 percent behind the $88.25 million 17-day take of 2010's The Other Guys.
Cinderella rounded out the weekend's top five with $7.14 million. Disney's blockbuster fairy tale adaptation was down one spot and a healthy 30 percent from last weekend. Cinderella has grossed $180.69 million in 31 days, which leaves the film $19.31 million away from reaching the $200 million domestic milestone. Cinderella is running 11 percent behind the $202.01 million 31-day gross of last year's Maleficent.
The Divergent Series: Insurgent placed in sixth with $6.71 million. The second installment of Lionsgate's young adult franchise was down one spot and a solid 34 percent from last weekend. Insurgent has grossed $114.71 million in 24 days. That places the film 8 percent behind the $124.76 million 24-day take of last year's Divergent.
The Weinstein Company's Woman In Gold followed in seventh with $5.48 million in its first weekend of wide release. The drama starring Helen Mirren and Ryan Reynolds generated a respectable per-location average of $3,646 from 1,504 locations. Woman In Gold was up 162 percent over last weekend's limited launch and has grossed a solid $8.93 million in twelve days.
On the platform front, A24's Ex Machina was off to a strong start with an estimated $237,264 from 4 locations in New York and Los Angeles. That gave the critically acclaimed Alex Garland directed sci-fi film a promising per-location average of $59,316 for the frame. Ex Machina will expand into additional locations going forward.
By Alex Edghill
Monday Morning Update: Straight Outta Compton led all films this past week on Facebook with 95,414 new likes, bringing its total to just over 750,000 overall. Universal decided to attach its trailer ahead of the monster that is Furious 7 and it immediately paid big dividends, gaining over 200k new likes since the beginning of April. Social media in general has responded very well to trailers and marketing for the film and given the level of notoriety to this day for NWA and its founding members (especially Dr. Dre and Ice Cube) I don't think its a far stretch to think this could be the next 8 Mile and simply dominate the box office in mid August.
Unfriended did make the magic 1 million like mark before release like I had predicted many moons ago. This is significant because it is the first original horror I have ever tracked that has crossed that mark before release. That list includes Paranormal Activity, Sinister, Insidious, and The Conjuring to name a few. Its hard to gauge just how this will translate to box office dollars since its target demographic lines up very well with social media power users but its difficult to ignore the sheer level of interest here from its first trailer through to release. We are currently predicting $21 million for its opening frame which will afford it a very profitable run and perhaps even sequel considerations.
After its first trailer went largely unnoticed on social media, the second trailer for Hot Pursuit finally put it on the map for the first time on Facebook. It rose 75k tweets this past week thanks to the trailer, more than a 400% rise from the sub 20k total it had languished at for months. The film will likely skew female and with a majority of patrons being over 30 which is slightly outside of the social media sweet-spot so I'm not too worried about the lack of chatter so far.
Facebook Top 5 Movies by Like Increase for the last week Ending Sunday April 12th
|1||08/14/15||Straight Outta Compton||751,026||655,612||95,414||14.55%|
|3||05/08/15||Hot Pursuit (2015)||94,117||18,537||75,580||407.73%|
|4||12/18/15||Star Wars: The Force Awakens||13,150,590||13,080,211||70,379||0.54%|
|5||04/24/15||The Age of Adaline||228,327||160,334||67,993||42.41%|
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Furious 7 topped worldwide box office charts again this weekend racking up an additional $195 million in 66 territories for an overseas total of $550.47 million and a global total of $801.5 million. It retained the top spot in all 63 territories where it was released last week and broke records in each of the three new territories it opened this weekend, Russia, Poland, and China. Furious 7 dominated the Russian box office with 85% market share, grossing $15.9 million to become the widest release and highest grossing four-day opening weekend film. Poland saw its highest grossing weekend ever for the Fast and Furious franchise with a $2.1 million opening. The action film also opened on Sunday in China and shattered box office records by scoring $8 million in midnight screenings and $62.69 million in total for the highest grossing single day ever in China. more than double Transformers: Age of Extinction’s $35.94 million last summer. In addition, after two weeks of international IMAX release, Furious 7 has amassed $41.5 million including Sunday estimates in China of $5 million far exceeding the previous best opening day, Transformers 4’s $3.382 million. The film will open in Japan next Friday, April 17.
Home flew past the $100 million mark overseas on Friday to reach $113.4 million and $242.49 million globally. It grosses $15.74 million in 67 markets this weekend including a great $2.34 million opening in Brazil, and strong holds in the UK ($2.34 million/$27.92 million cume), Australia ($2.14 million/$10.27 million cume), Mexico ($1.13 million/$9.39 million cume), Germany ($531k/$3.89 million cume), and Spain ($535k/$5.91million cume). Home will open France next weekend.
Cinderella swept up another $12.8 million overseas this weekend in 54 territories raising its total to an even $256 million and $436.773 million globally. Both Australia (-10%) and New Zealand (+31%) held very well, retaining the #2 spots in their respective markets for a second consecutive weekend. China’s box office take crossed $70 million this weekend and accounts for more than a quarter of Cinderella’s overseas total. Director Kenneth Branagh and actress Lily James were in Tokyo this week ahead promoting the Disney fantasy’s final international opening on April 25th.
Kingsman: The Secret Service reined in $8.96 million in 17 markets this weekend, raising its overseas cume to $267.53 million and its global total to $392.12 million. Like Cinderella, Kingsman’s China box office take also crossed $70 million, with a weekend total of $7.83 million coming in at #3 behind Furious 7 and domestic war pic Wolf Warriors. South Korea reached a cume of $44.83 million it its ninth weekend of release. The action film will open in Venezuela next Friday, April 17.
The Divergent Series: Insurgent generated $7.9 million from 83 markets this weekend and pushed the international tally to $135.3 million and the global haul to $250.15 million. The second installment opened in Finland at #2 with $190k from 95 screens.
Absorbing $3.2 million this weekend, The Spongebob Movie: Sponge Out Of Water has grossed $142.3 million overseas and $303.6 million globally. Paramount’s live action/animated family film increased 9% in Australia in its second weekend, adding $1.1 million for a $3.9 million total. Future releases will be in Thailand (April 16), India (May 8), and Japan (May 16).
The Longest Ride roped in $2.88 million from 21 overseas markets raising its global total to $15.9 million after one weekend. Australia led all territories with $1.13 million from 213 screens, followed by Mexico with $488k from 253 screens.
Warner Brothers’ Focus found an estimated $2.1 million this weekend on 1,800 screens in 51 markets. Its overseas cume is now $94.8 million and its global tally is $147.84 million. The film will open in Japan on May 1.
Furious 7 enjoyed a record-breaking opening weekend in Russia. The latest entry in Universal's Fast & Furious franchise claimed 90% of the market share in its first place finish over the weekend. The film earned a total of $15 million over 1,182 dates, becoming the widest release of all time in Russia and the highest grossing four-day opening in the market's history. Furious 7 continues to race toward the $1 billion global mark; the film has grossed $800.5 million worldwide after only 12 days in release.
By Alex Edghill
Saturday Morning Update: For the first time I can remember the top 4 films remained the same for the second week in a row. Spectre has shown amazing legs and staying power to remain at or around 40,000 tweets for the past week. The after-shocks from the first trailer have been kind, with additional details about the film surfacing and even a Grand Theft Auto recreation of the trailer, all of which helped to balloon its buzz.
What was perhaps the most impressive thing about Spectre this past week was that it managed to hold off the peaking Avengers: Age Of Ultron which is now only three weekends from release. I'd expect it to take over top spot this upcoming week but the early run by Spectre here has cemented it as a triple digit opener in my mind.
Deadpool also continues to turn heads, with news this week from its set and more pics from star Ryan Reynolds helping to boost its buzz. Fox has a marketing winner in Ryan Reynolds, as his posts of Deadpool hilarity from the movie have been eaten up by fans of the character worldwide. If I were them I'd keep up using this channel to get word out about everyone's favourite anti-hero. Fox had a teaser trailer for the first teaser trailer of X-Men: Days OF Future Past (yes I know that's quite the tongue twister) and I wouldn't be at all surprised to see the same tactic used here for Deadpool with Mr. Reynolds 'leaking' the teaser. If a photo he posted can generate 70,000 tweets I'm thinking trailer number one has a strong shot of crossing 100k.
Fantastic Four was waning from its recent trailer but still had enough in the tank to hold off Entourage for fourth. The latter rode buzz from its latest trailer to the top 5 on the week with a 375% buzz increase. Its been four years since the TV series ended, the same amount of time that had lapsed between Sex And The City's HBO end date and its first movie premiere. Entourage was never as big of a show but the interest online has been solid and as such we are predicting a $17 million start based on early signs.
Twitter Top 10 Movies for the week of April 3rd to April 9th
|5/01/15||Avengers: Age of Ultron||180,948||2 (-)||63.79%|
|8/07/15||Fantastic Four (2015)||65,536||4 (-)||-16.35%|
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