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NORTH AMERICA: Studio Weekend Estimates: 'Gravity' Holds Up Extremely Well with $44.27M; 'Captain Phillips' Strong With $26.0M Debut; 'Machete Kills' Flops with $3.8M (5th Update) on October 11, 2013

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Sunday Update: Warner's Gravity had an exceptional second weekend hold to remain in first place this weekend with an estimated $44.27 million. The Alfonso Cuarón directed sci-fi drama starring Sandra Bullock and George Clooney was down just 21 percent from its opening weekend performance, as the film had the type of second weekend hold that is rarely seen by blockbuster fare. Strong word of mouth and critical reviews, continued higher priced 3D and IMAX admissions and the film skewing heavily towards older moviegoers are all factors helping out the holding power of Gravity. Gravity zoomed past the $100 million mark on Saturday (its ninth day of release) and has now grossed $123.399 million in ten days. That places the film a very impressive 43 percent ahead of the $86.26 million ten-day start of The Heat earlier this year (which fell 37 percent in its second weekend to gross $24.76 million). Gravity has clearly become an event film and doesn't look to be slowing down anytime soon.

IMAX grosses were responsible for an estimated $9.00 million of the film's overall gross this weekend. That brings the current IMAX total for Gravity to $26.54 million, which represents 21.5 percent of the film's overall domestic gross thus far.

Sony's Captain Phillips debuted in second place with an estimated $26.0 million. The Paul Greengrass directed film starring Tom Hanks exceeded pre-release expectations, which is obviously especially impressive in this case given the continued strength of Gravity this weekend. Like Gravity, Captain Phillips is being helped out by very strong reviews and early word of mouth (the film received an A rating on CinemaScore). Captain Phillips represents a nice bounce back for Hanks, who had seen his drawing power fade in the last few years with the performances of Larry Crowne, Extremely Loud & Incredibly Close and Cloud Atlas. The opening weekend performance of Captain Phillips was 6 percent stronger than the $24.44 million Sony's Zero Dark Thirty earned in its first weekend of wide release back in January.

Captain Phillips opened with $8.5 million on Friday (which included an estimated $0.60 million from late night shows on Thursday night), increased 23 percent on Saturday to take in $10.45 million and is estimated to decline 32.5 percent on Sunday to gross $7.05 million. In general, daily holds are expected to be strong on Sunday with the aid of the Columbus Day holiday on Monday. The estimated opening weekend to Friday ratio for Captain Phillips was 3.06 to 1, which is a promising early sign going forward.  The audience breakdown for Captain Phillips skewed significantly towards moviegoers over 35 (62 percent) and slightly towards male moviegoers (52 percent).

Fellow Sony release Cloudy with a Chance of Meatballs 2 placed in third with an estimated $14.2 million. The 3D computer animated sequel was down a healthy 32 percent from last weekend. In comparison, 2009's Cloudy with a Chance of Meatballs fell 37 percent in its third weekend to gross $15.81 million. Cloudy 2 has grossed a very solid $78.04 million in 17 days, which places it 4 percent behind the $81.50 million 17-day take of Cloudy 1. With no new competition for family audiences throughout the rest of October, Cloudy with a Chance of Meatballs 2 should continue to hold up well throughout the rest of the month.

Machete Kills proved to be a disappointment this weekend with a fourth place estimated debut of just $3.797 million. The Robert Rodriguez directed sequel released by Open Road opened below its already low expectations and a very lackluster 67 percent below the $11.42 million debut of Machete back in 2010. Clearly, opening in such a crowded marketplace for adult moviegoers proved to be an unwise decision and given the grosses of the first film, there wasn't much potential for a Machete sequel to begin with. With an estimated opening weekend to Friday ratio of 2.71 to 1 (the film opened with $1.40 million on Friday), a lackluster B- CinemaScore rating and the film's fanbase driven nature, Machete Kills won't be in theatres for long.

Fox's Runner Runner and Warner's Prisoners both finished just behind Machete Kills with respective fifth place and sixth place estimated takes of $3.725 million and $3.665 million. The three films are close enough to one another that the order of the three could still change when actuals are released on Monday. Runner Runner was down 52 percent from last weekend's already poor start, while Prisoners stabilized this weekend to decline a solid 36 percent. To date, Runner Runner has managed just $14.11 million in ten days and Prisoners has grossed a respectable $53.62 million in 24 days.

On the limited front, Relativity's Romeo and Juliet made very little impact this weekend. The Shakespeare adaptation, starring Hailee Steinfeld and Douglas Booth, grossed an estimated $509,000 from 461 locations. That gave Romeo and Juliet a per-location average of just $1,104 for the frame.

Saturday Update: Warner Bros. reports that Gravity added $12.715 million to its haul on Friday, cementing its hold on the top spot in its sophomore weekend. Yesterday's gross represents a stellar 27.3 percent drop from the film's opening day and pushes the domestic cume up to $91.85 million in its first eight days. BoxOffice projects Gravity will accumulate $45 million this weekend, cracking the $100 million domestic threshold on Saturday.

Sony's Captain Phillips is off to a great start all its own: the true story thriller bowed to $8.5 million on Friday and is on course for a strong $26.5 million debut weekend. That marks Tom Hanks' best opening weekend since 2009's Angels & Demons bagged $46.2 million. Strong critical reception (currently 95 percent on Rotten Tomatoes) and the promise of seeing Hanks in his first widely acclaimed role in years proved to intrigue general audiences, which is especially noteworthy given how much market demand is already being eaten up by Gravity. Early word of mouth is strong, too, with Flixster voters holding the pic at a 92 percent approval rating thus far--only a few points below its final anticipation rating before release.

Machete Kills didn't fare so well in its opening. Pulling a disappointing $1.4 million yesterday, 63.8 percent lower than the first movie's $3.87 million first day, the campy sequel is targeting a $4 million opening frame. This marks a significant drop-off from the original's $11.4 million first weekend back in 2011, once again signaling that "sequels for the sake of sequels" just aren't what audiences are looking for right now. Machete Kills had been trailing Kick-Ass 2 in online buzz activity leading up to release, making this tepid opening a bit less surprising. Critical reception is significantly poorer than the first film, while audience word of mouth seems to be falling in line: its Flixster score is currently at 61 percent, already 2 percent below that of its predecessor, and dropping.

Meanwhile, opening in limited release this weekend was the modern retelling of Romeo & Juliet. That pic earned $192,000 from 461 theaters on Friday. BoxOffice projects a $550,000 weekend.

Friday Update #3: Sources now tell BoxOffice that Captain Phillips could hit $27 million. Meanwhile, Machete Kills is looking at less than $6 million.

Updated numbers coming tomorrow morning...

Friday Update #2: Sources tell BoxOffice that Gravity will easily stay #1 this weekend with a sophomore haul that could hit $40 million.

Captain Phillips is off to a great start even though it won't finish first. Sony's drama could end up with an impressive $25 million this weekend.

Machete Kills is a victim of a crowded market, and it looks like it may hit $7 million-$7.5 million this weekend.

Check back tomorrow morning for updated projections.

Friday Update #1: Sony reports that Captain Phillips took in $600K from Thursday evening shows. That's enough to top the $450K Thursday debut of Lee Daniels' The Butler, an adult-skewing flick that has earned more than $112 million in North America. Sony still expects Captain Phillips to rake in around $19 million during its debut frame. The wild card this weekend will be Gravity. If the space flick posts a solid sophomore frame--and strong weekday grosses indicate that it could do just that--then it could hinder Captain Phillips a bit.

It's clear that critics are helping the cause: Captain Phillips currently boasts a healthy 94% approval rating on Flixster. It also doesn't hurt that the film and star Tom Hanks are very much a part of the Oscar conversation. As for general audiences, early word of mouth looks to be favorable thanks to a solid 89% approval rating on Flixster from nearly 25,000 users.

UNITED KINGDOM: 'Prisoners' Stays On Top, Reaches $5.4M; 'Rush' Hits $12.6M on October 09, 2013

 

PrisonersStill.jpgPrisoners kept the top spot in the United Kingdom, playing in 437 screens for a $1.7 million take. The film only slipped 20% from last weekend's debut and is currently reporting a $5.4 million cume in the market. Filth took second place in its expansion to 378 theaters, grossing $1.3 million in its second weekend. Filth has grossed a total of $2 million in its U.K. run. 

 

Sunshine on Leith opened in 400 screens for a $1.2 million bow. Blue Jasmine posted a terrific hold, dropping 14% in its second frame for a $1.16 million weekend. Woody Allen's latest has grossed a total of $3.5 million. Rush fell to the middle of the table in its fourth weekend. Ron Howard's F1 biopic took $1.13 million in its fourth frame, a strong hold that takes the film's U.K. cume to $12.6 million.

 

Top Ten Films in the United Kingdom. October 4-6, 2013

 

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ITALY: 'Gravity' Sets Opening Weekend Record for 2013 Sci-Fi Releases on October 09, 2013

 

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A $2.7 million opening for Gravity launched Alfonso Cuarón's sci-fi spectacle to the top of the Italian box office over the weekend. The film averaged a market-leading $6,896 from 299 screens, more than the combined PSA's of second place The Smurfs 2 ($3,078) and third place Rush ($3,367). Gravity's opening weekend marks the largest sci-fi opening of the year in Italy.

 

2013 Sci-Fi Films in Italy

 

After Earth

Opening Weekend: $2.3M

Cume to Date: $5.7M

 

Elysium

Opening Weekend: $2M

Cume to Date: $6.2M

 

Oblivion

Opening Weekend: $2M

Cume to Date: $5.6M

 

Pacific Rim

Opening Weekend: $1.3M

Cume to Date: $3.8M  

 

Star Trek Into Darkness

Opening Weekend: $1.3M

Cume to Date: $3M

 

Riddick

Opening Weekend: $799K

Cume to Date: $1.9M

 

The Smurfs 2 took second place in its third weekend in release. The animated sequel posted a $1.7 million hold to reach a $8.2 million total in the territory. The original Smurfs movie grossed $15.7 million in 2011. Rush settled for third place in its third weekend, adding $1.2 million to reach a $7.1 million total. The Bling Ring slipped 42% in its first hold-over weekend, collecting $1.1 million from 356 screens to reach a $3.4 million total. The Bling Ring is director Sofia Coppola's second-highest grossing film in Italy and should surpass the $3.8 million earned by Lost in Translation over the coming weeks.

 

A trio of debuts couldn't make their way past the mid-table mark. Domestic film Anni Felici fared best in the group with a $835k take from 249 screens. The Lady Di biopic, Diana, continues to struggle in its European expansion, placing sixth in Italy with an $808k debut from 354 screens. The Frozen Ground opened in 204 theaters to $803k.  

 

Top Ten Films in Italy. October 4-6, 2013

 

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Follow Daniel Loria and BoxOffice on Twitter for more news and updates on the global box office. 

GERMANY: 'Gravity' Posts Second-Highest Sci-Fi Debut of 2013 on October 09, 2013

gravityopeningweekend.jpgA $3.5 million debut for Gravity launched Alfonso Cuarón's sci-fi epic to first place at the German box office, overshadowing the debuts of Turbo and Rush. The opening weekend numbers for Gravity are especially strong considering the performance of this year's other sci-fi entries in the territory; Gravity was only surpassed by the $6.34 million bow from Star Trek Into Darkness, a familiar franchise with a loyal following in the country.

 

2013 Sci-Fi Films in Germany

 

Star Trek Into Darkness

Opening Weekend: $6.4M

Cume to Date: $20.9M

 

Elysium

Opening Weekend: $2.9M

Cume to Date: $10.3M

 

Oblivion

Opening Weekend: $2.6M

Cume to Date: $8.8M

 

Pacific Rim

Opening Weekend: $1.9M

Cume to Date: $6.3M  

 

After Earth

Opening Weekend: $1.8M

Cume to Date: $5.3M

 

Riddick

Opening Weekend: $1.2M

Cume to Date: $2.9M

 

Turbo took second place with a $2.6 million bow from 681 screens. The animated film fared better than Ron Howard's F1 biopic, Rush, which opened in 432 theaters for a $1.5 million bow. 2 Guns provided the weekend's biggest surprise with a $1.4 million hold in its second frame, a strong performance considering the tough competition from three new openers. 2 Guns has grossed total of $3.6 million in Germany. 

 

Top Ten Films in Germany. October 4-6, 2013

 

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Follow Daniel Loria and BoxOffice on Twitter for more news and updates on the global box office. 


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