NORTH AMERICA: May 2014 Posts Four-Year Low with $1.01 Billion (Analysis) on June 03, 2014

may14.pngBy Shawn Robbins

Last weekend's results closed out the month of May with a market gross of $1.01 billion, marking a 12 percent decline from May 2013's record $1.14 billion.

Standout performers for the month were few and far between. Fox and Bryan Singer successfully revived the X-Men franchise with Days of Future Past, earning a commendable $152.7 million in its first nine days of release. Meanwhile, Gareth Edwards and Warner Bros. relaunched Godzilla to a massive $171 million through sixteen days, while Universal's Neighbors has posted $126.8 million since its May 9 opening. Legs for all three have disappointed on some level, though--particularly Godzilla, which could become the first $90 million+ opener in history to fall short of a $200 million domestic total. Disney's Maleficent also contributed two-thirds of its healthy opening to May.

On the flip side, The Amazing Spider-Man 2 tallied $191.7 million, while Million Dollar Arm, Blended, and A Million Ways to Die in the West all fell short of expectations that were modest to begin with. The three combined for just $67 million.

One positive takeaway is hat last month upped the streak of consecutive Mays topping $1 billion to four years running. It was the lowest of the four, however, and the second lowest total since 2008 (May 2010 posted $907 million). Perhaps most concerning about last month's releases is the fact that audiences don't seem to be sticking around for them after opening weekend. The month's results aren't entirely shocking, though: a year ago, BoxOffice foresaw the lack of event franchises that would weigh down the current summer season.

Still, the 12 percent dip from last year's freshman summer month represents the second largest May-to-May slide in modern box office history--trailing the 18 percent decline between from 1985 to 1986. Estimated attendance (based on inflation-adjusted figures) ranked fourth lowest since 2001.

Year-to-date, 2014 has now totaled $4.18 billion--3 percent ahead of 2013 at the same point. Unfortunately, this year's 9 percent lead over last (through April 30) was erased by May's under-performers. That trend will likely continue through June as the coming month is expected to land far below June 2013's record $1.25 billion. Fortunately, flicks such as The Fault in Our Stars22 Jump Street, and How to Train Your Dragon 2 already look like bright spots for the second month of summer. 

May 2014's Top Performers (May 1 - May 31; includes holdovers):

1. The Amazing Spider-Man 2 ($191.7 million in 30 days)
2. Godzilla ($171.0 million in 16 days)
3. X-Men: Days of Future Past ($152.7 million in 9 days)
4. Neighbors ($126.8 million in 23 days)
5. Maleficent ($50.1 million in 2 days)
6. The Other Woman ($49.5 million in 31 days)
7. Heaven Is for Real ($31.8 million in 31 days)
8. Blended ($27.4 million in 9 days)
9. Million Dollar Arm ($27.0 million in 16 days)
10. Captain America: The Winter Soldier ($26.5 million in 31 days)
11. Rio 2 ($25.6 million in 31 days)
-. A Million Ways to Die in the West ($12.6 million in 2 days)
-. Moms' Night Out ($9.5 million in 23 days)
-. Legends of Oz: Dorothy's Return ($8.1 million in 23 days)

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NORTH AMERICA: 'Maleficent' Surpasses the $75M Mark on Monday on June 03, 2014


By Daniel Garris

Disney's Maleficent took in $6.21 million on Monday to lead the daily box office for a fourth consecutive day. The 3D fantasy film starring Angelina Jolie was down 68 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Maleficent surpassed the $75 million mark yesterday and has now grossed $75.64 million through four days of release. That is on the very high end of the film's lofty pre-release expectations. Maleficent is currently running 23 percent ahead of the $61.59 million four-day start of 2012's Snow White and the Huntsman and 11.5 percent behind the $85.43 million four-day take of last year's Oz The Great and Powerful.

X-Men: Days of Future Past claimed second place with $3.16 million. Fox's 3D superhero sequel was down 66 percent from Sunday and down 84 percent from last Monday's inflated Memorial Day performance. X-Men: Days of Future Past continues to perform towards the lower end of its massive expectations with an eleven-day take of $165.18 million. That places the film 64 percent ahead of the $100.75 million eleven-day take of 2011's X-Men: First Class and 7 percent behind the $178.28 million eleven-day gross of 2006's X-Men: The Last Stand.

Universal's A Million Ways to Die in the West placed in third with $1.63 million. The western comedy directed by and starring Seth MacFarlane was down a very solid 62 percent from Sunday, though it should be noted that R rated comedies tend to experience strong first-Monday holds, especially during the summer season. A Million Ways to Die in the West has grossed a disappointing $18.43 million in its first four days. The film is currently running 11 percent behind the $20.74 million four-day take of 2009's Land of the Lost.

Godzilla took fourth place on Monday with $1.15 million. Warner's 3D sci-fi action remake was down 66 percent from Sunday and down a sharp 85 percent from last Monday. Godzilla continues to display poor holding power on the heels of its stronger than expected opening weekend performance. Godzilla has grossed $175.59 million in 18 days and will need to start stabilizing soon if it is to reach the $200 million domestic milestone.

Universal's Neighbors rounded out Monday's top five with $0.911 million. The successful modestly budgeted comedy was down just 57 percent from Sunday and down 71 percent from last Monday. Neighbors has grossed $129.88 million in 25 days and is set to surpass the $130 million mark today.

Fellow comedy Blended finished in sixth with $0.709 million. The Warner Bros. release starring Adam Sandler and Drew Barrymore fell 64 percent from Sunday and 79.5 percent from last Monday. Blended surpassed the $30 million mark on Monday and has grossed a softer than expected $30.06 million in eleven days.

'The Fault In Our Stars' Breaks Record As Fandango's Biggest Pre-Selling Love Story In Company History on June 03, 2014


LOS ANGELES -- The highly-anticipated romance, "The Fault in Our Stars" opens this Friday, but according to Fandango, the nation's leading moviegoer destination, it has already broken the record for the biggest pre-selling love story in the company's 14-year history, besting the previous record-holder, the 2012 Channing Tatum-Rachel McAdams drama, "The Vow." (This Fandango record does not include genre romances such as "Twilight" and "Divergent," or romantic comedies like "Valentine's Day.")

Also opening this weekend, the Tom Cruise-Emily Blunt sci-fi adventure, "Edge of Tomorrow" is outperforming Tom Cruise's previous sci-fi epic, "Oblivion" and Matt Damon's futuristic "Elysium" at the same point in the Fandango sales cycle.

According to a Fandango survey of more than 1,000 "Fault" ticket-buyers on Fandango:

· 95% have been looking forward to a heartfelt, big-screen love story;

· 81% read the novel by John Green;

· 80% plan to see it with a group of friends;

· 77% saw "Divergent," the previous Shailene Woodley-Ansel Elgort teaming, on the big screen;

· 64% picked star Shailene Woodley as a motivating factor in buying a ticket.

"'Fault' already has an army of fans, thanks to John Green's phenomenally successful novel," says Fandango Chief Correspondent Dave Karger. "Strong buzz for the film and its young stars are turning the big-screen adaptation into that rare summer hit that's neither a sequel nor a superhero story."


'The Fault In Our Stars' On Track To Smash All Twitter Records on June 03, 2014


By Alex Edghill

Tuesday Morning Update: The Fault In Our Stars has taken Twitter by storm over the last few months and driven levels of buzz that have simply never been seen before. For instance its Sunday and Monday numbers here are by far the largest ever on record over the last five years. Its Monday number was almost double the next best, The Twilight Saga: New Moon's 94,789. Not that long ago I thought the Twilight tweet records were untouchable but the appeal of this film seems to be resonating with a massively wide female demographic which is very vocal about the film and their support/eagerness to see it. To put its 190k Monday into perspective, Divergent had just 54,315 on the same day before release. I think it is going to have no trouble besting New Moon's tweet record mark for the entire week given this start and regardless of how this translates to box office (though I have a hard time seeing this not break out massively), this level of interest means that John Green has become the new Nicolas Sparks and his other books and future books will be much sought after commodities by studios.

Edge Of Tomorrow was miles behind with 12,657 tweets on Monday, good enough for 6th spot on the day and up 70% from Sunday's 7,458 tweets. Tom Cruise has done very well in the Sci Fi arena over his career and while his appeal with the ladies has taken a hit in recent years his draw of males (albeit now skewing much older) remains strong. By comparison, Elysium had 2,176 tweets its Monday before release while Oblivion had 4,041 tweets. Edge Of Tomorrow did open in quite a few territories this past weekend which will serve to boost its numbers but I am still liking that it is pushing 10k tweets on Monday. Last time Cruise opened a film in June was Knight & Day which limped its way to $20 million over its first weekend. Given the change of genre and how well Oblivion did for Cruise I think $25 million should probably be the basement though there is definitely potential for something more if it continues to do well buzz-wise.

Star Wars: Episode VII had a couple of casting announcements (Lupita Nyong and Gwendoline Christie) which went over really well with fans of the franchise and then on top of that photos surfaced of the Millennium Falcon which is being built for the film. This was enough to give it a huge boost to upwards of 25,000 tweets. I can only imagine how huge the first trailer will be but it wouldn't surprise me if it becomes the first 200,000 tweet trailer.

Top 15 Movies for Monday June 2nd

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 176,846 190,400 7.66%
2 (-) Maleficent 144,062 107,723 -25.22%
3 (+28) Star Wars: Episode VII 340 26,260 7623.53%
4 (-1) 22 Jump Street 54,569 25,024 -54.14%
5 (-1) X-Men: Days of Future Past 20,550 19,982 -2.76%
6 (+1) Edge of Tomorrow 7,458 12,657 69.71%
7 (-1) Godzilla (2014) 7,896 8,100 2.58%
8 (-) Captain America: The Winter Soldier 7,016 6,679 -4.80%
9 (-4) A Million Ways to Die in the West 9,669 6,520 -32.57%
10 (+1) Transformers: Age of Extinction 3,992 6,341 58.84%
11 (-2) The Hunger Games: Mockingjay Part 1 4,636 4,831 4.21%
12 (-2) If I Stay 4,071 4,459 9.53%
13 (-1) The Amazing Spider-Man 2 3,463 2,912 -15.91%
14 (+3) Guardians of the Galaxy 1,393 2,356 69.13%
15 (-) Avengers: Age of Ultron 1,843 2,271 23.22%

Please check the methodology page for information about our Twitter project or here for historic data.

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