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Despite Mild Decline 'Godzilla' Firmly In Charge on May 14, 2014

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By Alex Edghill

Wednesday Morning Update: Godzilla dropped over 13% on Tuesday to 34,782 tweets on Tuesday, marking its second straight day of dips after its London premiere over the weekend and loads of buzz from early reviews, new tv spots and interviews. It is at massive levels yes, but unless it can post a positive gain today I am worried that it is going to run the risk of failing to draw in non-creature feature fans and be stuck in the vicinity of the 1998 Godzilla film plus inflation (~$70 million).

By comparison, Pacific Rim had 6,715 tweets its Tuesday before release while Prometheus had 10,091. Yes it is way ahead of those films but they were both moving in the right direction at the same point as well. Its not like ~$70 million would be bad at all but in the weeks leading up to it with the numbers it was posting I thought it had hopes of toppling $80 or even $90 million.

Million Dollar Arm also suffered a decline on Tuesday, albeit decidedly smaller, as it fell ~5% to 2,354 tweets. By comparison, Trouble With The Curve had 1,759 tweets its Tuesday before release, Moneyball had 3,428 while Draft Day had 1,677. Double digits look very likely here, perhaps even easing into the low teens but anything more than that doesn't seem to be in the cards given the markers used.

Top 15 Movies for Tuesday May 13th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 44,942 51,495 96,437 14.58%
2 (-) Godzilla (2014) 40,223 34,782 75,005 -13.53%
3 (-) X-Men: Days of Future Past 23,394 24,635 48,029 5.30%
4 (+2) 22 Jump Street 13,673 16,229 29,902 18.69%
5 (-1) Maleficent 15,116 11,983 27,099 -20.73%
6 (-1) Divergent 14,432 11,964 26,396 -17.10%
7 (-) Transformers: Age of Extinction 11,152 9,014 20,166 -19.17%
8 (-) Captain America: The Winter Soldier 9,820 8,846 18,666 -9.92%
9 (-) The Amazing Spider-Man 2 9,328 7,624 16,952 -18.27%
10 (-) Neighbors (2014) 9,231 6,889 16,120 -25.37%
11 (-) Edge of Tomorrow 6,048 3,580 9,628 -40.81%
12 (+3) If I Stay 2,286 2,397 4,683 4.86%
13 (+1) Million Dollar Arm 2,472 2,354 4,826 -4.77%
14 (-2) Blended 5,741 2,096 7,837 -63.49%
15 (-2) Avengers: Age of Ultron 2,577 1,966 4,543 -23.71%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Neighbors' Passes the $50M Mark After Taking in $4.44M on Monday on May 13, 2014

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By Daniel Garris

Universal's Neighbors took in $4.44 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted comedy starring Seth Rogen, Zac Efron and Rose Byrne was down 62 percent from Sunday. That represented the day's strongest daily percentage hold among wide releases, which is a good early sign for the film going forward.  It should also be noted that R-rated comedies tend to have very good first-Monday holds in general, especially during the summer months. Neighbors surpassed the $50 million mark yesterday and continues to outpace pre-release expectations with a very strong four-day start of $53.48 million. That places the film an impressive 52 percent ahead of the $35.13 million four-day take of 2007's Knocked Up.

The Amazing Spider-Man 2 claimed second place with $2.25 million. Sony's expensive 3D superhero sequel fell 78 percent from Sunday and 56 percent from last Monday. It should be reminded that last Monday's grosses were deflated a bit from Cinco de Mayo. The Amazing Spider-Man 2 continues to perform on the low end of expectations with an eleven-day take of $148.46 million and is set to surpass the $150 million mark today. The film is currently running 1 percent ahead of the $147.31 million eleven-day take of last year's Thor: The Dark World and 9 percent behind the recent $162.35 million eleven-day gross of Captain America: The Winter Soldier.

Fox's The Other Woman placed in third with $0.719 million. The comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 77 percent from Sunday and down 31 percent from last Monday. The Other Woman is holding up well this week, especially given the new competition it is facing from Neighbors. The 18-day total for The Other Woman stands at $62.80 million, which places the film 11 percent ahead of the $56.61 million 18-day gross of 2008's What Happens in Vegas.

Sony's Heaven is for Real finished in fourth place with $0.483 million. The break-out faith-based drama was down a sharp 85 percent from Sunday's Mother's Day inflated performance and down just 20 percent from last Monday. The 27-day total for Heaven is for Real stands at $76.19 million.

Captain America: The Winter Solider rounded out Monday's top five with $0.411 million. The blockbuster 3D superhero sequel from Disney fell 76 percent from Sunday and only 20 percent from last Monday. With a 39-day take of $245.54 million, Captain America: The Winter Solider is now just $4.46 million away from reaching the $250 million domestic mark.

'Godzilla' Making Waves On Twitter on May 13, 2014

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By Alex Edghill

Tuesday Morning Update: Godzilla continued to tear up social media on Monday as it raked in just over 40,000 tweets on the day to give it the third largest Monday before release on the year behind Captain America: The Winter Soldier and Divergent. The last Godzilla film in 1998 was widely panned by critics and audiences alike but this time out it is securing positive reviews all around which is greatly helping both its numbers and sentiment. By comparison, Pacific Rim had just 5,898 tweets its Monday before release while Prometheus had 8,263. I take the big number with a large grain of salt since Godzilla has a much larger international appeal than both Pacific Rim and Prometheus did, not to mention that many people are piling on their opinions since it is following in the footsteps of such a thoroughly panned adaptation 16 years ago. Regardless this is a most decidedly positive showing to start the week. The leapfrogging at the box office will almost but positively continue this weekend as the crown will be in its lap barring unlikely disaster.    

The counter-programming offering this weekend is Million Dollar Arm, a feel good family-friendly baseball movie which Disney hopes will resonate with audiences looking for something more heart-felt and less violent than Godzilla or The Amazing Spider-Man 2. By comparison, Trouble With The Curve had 1,199 tweets its Monday before release, Moneyball had 3,004 while Draft Day had 1,094. The wild card here is that the film's story involves cricket, a sport unknown to a vast majority of North Americans but massively popular in the rest of the world. This has boosted its tweets significantly and raised its awareness, especially in India, the United Kingdom and Australia. The overseas tweet influx won't help it opening day stateside however, especially since it seriously lacks star power. Still, the Disney marketing engine has scored many times in the past with feel good sports movies so I'm not going to discount its chances just yet.

Top 15 Movies for Monday May 12th

Rk Film Sun Mon Sun-Mon %
1 (+1) The Fault in Our Stars 43,126 44,942 4.21%
2 (-1) Godzilla (2014) 98,836 40,223 -59.30%
3 (+1) X-Men: Days of Future Past 18,111 23,394 29.17%
4 (+2) Maleficent 16,485 15,116 -8.30%
5 (+2) Divergent 14,199 14,432 1.64%
6 (+3) 22 Jump Street 5,716 13,673 139.21%
7 (+11) Transformers: Age of Extinction 1,467 11,152 660.19%
8 (-) Captain America: The Winter Soldier 13,656 9,820 -28.09%
9 (-4) The Amazing Spider-Man 2 17,308 9,328 -46.11%
10 (-7) Neighbors (2014) 18,378 9,231 -49.77%
11 (+20) Edge of Tomorrow 566 6,048 968.55%
12 (+2) Blended 1,552 5,741 269.91%
13 (+4) Avengers: Age of Ultron 1,485 2,577 73.54%
14 (-1) Million Dollar Arm 1,862 2,472 32.76%
15 (-4) If I Stay 2,210 2,286 3.44%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: Weekend Actuals: 'Neighbors' Blows Away Expectations with $49.0M; 'The Amazing Spider-Man 2' Falls to Second with $35.5M on May 12, 2014

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By Daniel Garris

Universal's Neighbors broke out this weekend with a first place debut of $49.03 million. The comedy starring Seth Rogen, Zac Efron and Rose Byrne had been widely expected to find itself in a close battle for first place this weekend with The Amazing Spider-Man 2, but Neighbors ultimately won this weekend's box office battle with ease. It should be noted that Sunday's percentage holds for both Neighbors and The Amazing Spider-Man 2 were ultimately quite a bit softer than had been expected on Sunday morning. Neighbors delivered the largest live-action opening weekend performances ever for both Rogen (whose previous high-mark was the $33.53 million start of 2011's The Green Hornet) and Efron (whose previous best was the $42.03 million launch of 2008's High School Musical 3). Neighbors generated the fifth largest opening weekend of 2014 to date and marks another strong performer for Universal thus far in 2014 (joining Ride Along, Lone Survivor and Non-Stop).

Neighbors opened with $19.57 million on Friday (which included an estimated $2.56 million from Thursday evening shows), fell 9 percent on Saturday to take in $17.80 million and declined 34.5 percent on Sunday to take in $11.66 million. That placed the film's opening weekend to Friday ratio at 2.50 to 1. Neighbors had clear four-quadrant appeal this weekend, as it skewed slightly towards female moviegoers (53 percent) and slightly towards moviegoers 25 and older (53 percent). The film did only receive a B rating on CinemaScore, but is still likely to hold up well going forward.

Sony's The Amazing Spider-Man 2 took second place with $35.50 million. The expensive 3D superhero sequel fell 61.2 percent from last weekend's opening weekend performance. That was similar to the respective 58.4 percent and 61.5 percent second weekend declines of last year's Iron Man 3 and 2007's Spider-Man 3, though both of those films were coming off far larger opening weekend performances. With a ten-day take of $146.20 million, The Amazing Spider-Man 2 continues to perform on the low end of expectations. The film is currently running 1 percent ahead of the $145.10 million ten-day start of last year's Thor: The Dark World and 8 percent behind the recent $158.88 million ten-day take of Captain America: The Winter Soldier. The Amazing Spider-Man 2 is likely to continue to fall off quickly next weekend when Warner's highly anticipated Godzilla enters the marketplace.

Turning towards the weekend's other new wide releases, neither Moms' Night Out nor Legends of Oz: Dorothy's Return was able to make an impact at the box office. Sony's Moms' Night Out debuted in seventh place with $4.31 million. Despite strong pre-sales, the low-budget comedy from TriStar aimed at faith-based audiences opened slightly below its modest expectations. Opening in only 1,044 locations this weekend didn't help matters for the film. Moms' Night Out debuted with $1.25 million on Friday, increased 12 percent on Saturday to take in $1.39 million and increased a strong 20 percent to gross $1.67 million on Mother's Day. That placed the film's opening weekend to Friday ratio at 3.46 to 1. Moms' Night Out received a B+ rating on CinemaScore, but might be front-loaded going forward as a result of opening over Mother's Day weekend.

Legends of Oz: Dorothy's Return opened in eighth place with $3.72 million. Despite decent pre-release tracking and the current relatively empty marketplace for family fare, the 3D computer animated film from new distributor Clarius Entertainment debuted below its modest expectations. The film was clearly unable to propel itself from the strong performance of Disney's Oz The Great and Powerful last year. Legends of Oz opened with $0.99 million on Friday, increased 63 percent on Saturday to gross $1.61 million and declined 31 percent on Sunday to take in $1.11 million. That placed the film's opening weekend to Friday ratio at 3.76 to 1. Legends of Oz did receive a strong A rating on CinemaScore, but it will have a tough time keeping screens going forward after this weekend's soft start.

Fox's The Other Woman claimed third place this weekend with $9.61 million. The comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 33 percent from last weekend. That represented a very solid weekend hold, especially when considering the new competition the film faced from Neighbors. The Other Woman was helped out a bit this weekend by the Mother's Day holiday. The Other Woman continues to exceed expectations with a 17-day take of $62.09 million. That places the film 14 percent ahead of the $54.36 million 17-day gross of 2008's What Happens in Vegas.

Heaven is for Real held up very nicely this weekend with a fourth place take of $7.48 million. The break-out faith-based drama from Sony was down a slim 13 percent from last weekend, thanks in part to continued strong word of mouth and the Mother's Day holiday. The 26-day total for Heaven is for Real stands at an impressive $75.70 million.

GLOBAL: 'The Amazing Spider-Man 2' Hits $550M; 'Neighbors' Brings in $85.5M Day-and-Date Opening; 'Rio 2' Reaches $425M on May 11, 2014

spidey3.pngKEY POINTS:

- The Amazing Spider-Man 2 hits $550 million worldwide.

- Neighbors finds an overseas audience in $85.5 million global day-and-date debut.

- Rio 2 crosses $300 million overseas and hits $425 million worldwide.

- Spanish hit Ocho Apellidos Vascos sets domestic record for most consecutive days as the #1 film

The Amazing Spider-Man 2 is the top film around the world once again after scoring a $69.5 million weekend overseas to bring its running tally outside of North America up to $403 million. The superhero sequel has grossed $550 million worldwide.

IMAX screenings contributed $8 million globally over the weekend, bringing Spidey's IMAX cume up to $38 million worldwide. China has brought in $6.3 million from IMAX after 8 days in release; the Spider-Man sequel continued to thrive in its first full week of release in China with a $25.1 million haul that brings its market cume up to $54 million.

Neighbors brought in $34.4 million from a day-and-date opening in 29 overseas territories, launching the comedy to an $85.5 million global debut.

The comedy starring Seth Rogen Zac Efron took the #1 spot in 17 territoriesoutside the U.S., including Australia, New Zealand, Austria, Bulgaria, Croatia, Estonia, Germany, Iceland, Israel, Lebanon, Lithuania, Netherlands, Norway, Slovenia, Sweden, Switzerland and the U.K. and Ireland.

The U.K. contributed $1.7 million (including previews) from 500 dates and is responsible for 36% of the weekend's market share. Australia also impressed with a $7.1 million bow from 235 dates and a 46% market share. Germany posted a $5.9 million debut at 530 dates with 40% market share. The film will expand to 26 additional territories throughout the rest of the summer.

Rio 2 crossed the $300 million mark overseas this weekend after taking $14.1million from 7,869 screens in 70 markets. The animated sequel has grossed $312 million overseas and $425.1 million worldwide.

The Other Woman discovered $13.1 million from 5,227 screens in 60 overseas markets. The film held on well in Germany and Australia, where it finished the weekend in second place with $2.1 and $1.4 million, respectively. The comedy has grossed $66.5 million overseas and $128.2 million worldwide with top European markets like France, Italy, and Spain scheduled for June.

Noah picked up $3.3 million across 52 territories to reach an overseas total of $239 million after 8 weeks of release. The film has grossed $338.8 million worldwide and will reach Japan, its final territory, on June 13.

The Grand Budapest Hotel continues to make its way to the $100 million overseas mark, finishing its latest frame outside of North America with $2.4 million from 1,270 screens in 30 markets. The Wes Anderson film has grossed $93.9 million overseas and $147.6 million worldwide.

Spanish hit Ocho Apellidos Vascos tied the record for most consecutive #1 weekends in its home country after keeping the top spot for a 9th straight weekend. The film has been the top release for 57 days in a row, setting the record for most consecutive days at the top spot in the market's history. The comedy brought in $1.8 million in its latest frame to bring its Spanish total up to $71.9 million. Ocho Apellidos Vascos is the highest grossing domestic production of all time in Spain and the second highest overall release of all time behind Avatar.


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