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NORTH AMERICA: 'Teenage Mutant Ninja Turtles' #1 on Tuesday with $7.57M; 'Guardians of the Galaxy' #2 with $6.61M on August 13, 2014

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By Daniel Garris

Teenage Mutant Ninja Turtles grossed $7.57 million on Tuesday to lead the daily box office for a fifth consecutive day. Paramount's high-profile franchise re-launch increased 13 percent over Monday. That represented one of the day's weaker daily percentage holds among wide releases. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a five-day start of $79.82 million. That places the film an impressive 19 percent ahead of the $67.08 million five-day start of 2009's G.I. Joe: The Rise of Cobra.

Disney's Guardians of the Galaxy held steady in second with $6.61 million. The blockbuster sci-fi superhero adaptation was up 24 percent over Monday and down a very solid 45 percent from last Tuesday. Guardians of the Galaxy continues to exceed its lofty expectations with a very strong twelve-day take of $188.47 million. That places the film 13 percent ahead of the $167.07 million twelve-day take of Captain America: The Winter Soldier earlier this year.

Warner's Into the Storm took in $2.06 million to remain in third place. The modestly budgeted disaster film fell was up 21 percent over Monday. Into the Storm continues to perform in line with expectations with a five-day take of $21.11 million. The film is currently running 74 percent ahead of the $12.11 million five-day take of fellow disaster film Pompeii earlier this year.

The Hundred-Foot Journey continued to claim fourth with $1.72 million. The modestly budgeted drama from Disney and DreamWorks was up a healthy 35 percent over Monday. The Hundred-Foot Journey has grossed $13.97 million in five days. That is in line with the film's modest expectations and places the film 15 percent ahead of the $12.19 million five-day start of Million Dollar Arm earlier this year.

Universal's Lucy rounded out the day's top five with $1.51 million. In the process, the sci-fi action film starring Scarlett Johansson surpassed the $100 million domestic mark on Tuesday. Lucy was up 23 percent over Monday and down 41 percent from last Tuesday. The 19-day domestic total for the film stands at $100.25 million.

Lionsgate's Step Up All In finished in sixth with $0.91 million. The fifth installment of the dance film franchise increased 34 percent over Monday. Step Up All In has grossed a disappointing $8.06 million in five days, which places the film 47 percent behind the $15.09 million five-day start of 2012's Step Up Revolution.

'Let's Be Cops' Takes Top Spot on August 13, 2014

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By Alex Edghill

Wednesday Morning Update: Let's Be Cops had 9,224 tweets on Tuesday, up a further 78% from Monday's 5,171 tweets. Facebook continued to struggle as it had less than 1,000 new likes to end up just over 55,000. Though the Facebook numbers are a bit of a downer the stellar Twitter overall numbers and increases point to a strong beginning. It has blown away both Tammy and Sex Tape handily so far but its important to remember that they had very generic names and had restrictive tweet strings which worked against them. This is the type of explosion I was looking for for it to lead the new films and as of now I think this might be the film to beat on the weekend amongst the freshman.

The Expendables 3 maintained second place on Tuesday as it rose 33% to 7,086 tweets, up from 5,300 tweets on Monday. By comparison, The Expandables had 4,072 tweets its Tuesday before release while The Expendables 2 had 11,016. A decent increase on the day but nothing to write home about, especially when holding it up to the last installment and considering how much Twitter levels have increased in general over the last two years. I'm guessing at this rate that this might be the last Expendables unless its worldwide gross can manage to make up for the decline in North American grosses that this is apparently destined for.

The Giver went from first to last on Tuesday, dropping 11% to 6,777 tweets, down from 7,627 tweets on Monday. This fall just reaffirms my concerns I echoed yesterday about it not generating enough noise considering its genre. Today so far it is less than half the other two openers and as such teen millions might even be a stretch. The young adult novel adaptation genre has been filled with massive hits such as Twilight and Hunger Games but for every hit seems to be two to three duds. Unfortunately this has dud written all over it.

Twitter Top 15 Movies for Wednesday August 13th

Rk Film Mon Tue Week Mon-Tue %
1 (-) If I Stay 35,412 40,373 75,785 14.01%
2 (-) Guardians of the Galaxy 47,344 38,579 85,923 -18.51%
3 (-) Teenage Mutant Ninja Turtles (2014) 15,133 19,237 34,370 27.12%
4 (-) The Hunger Games: Mockingjay Part 1 5,275 15,789 21,064 199.32%
5 (+12) Let's Be Cops 5,171 9,224 14,395 78.38%
6 (+7) The Expendables 3 5,300 7,086 12,386 33.70%
7 (+20) Into the Woods 960 6,829 7,789 611.35%
8 (-3) The Giver 7,627 6,777 14,404 -11.14%
9 (+1) Transformers: Age of Extinction 4,823 4,752 9,575 -1.47%
10 (+61) Night at the Museum: Secret of the Tomb 9,881 4,342 14,223 -56.06%
11 (-5) 22 Jump Street 4,726 3,852 8,578 -18.49%
12 (+87) Mortdecai 52 3,810 3,862 7226.92%
13 (-5) Into the Storm 3,489 3,495 6,984 0.17%
14 (+2) Before I Go to Sleep 3,253 2,954 6,207 -9.19%
15 (+35) Star Wars: Episode VII 824 2,889 3,713 250.61%

 

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Teenage Mutant Ninja Turtles' #1 on Monday with $6.67M; 'Guardians of the Galaxy' #2 with $5.34M on August 12, 2014

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By Daniel Garris

Teenage Mutant Ninja Turtles took in $6.67 million on Monday to lead the daily box office for a fourth consecutive day. Paramount's high-profile franchise re-launch was down 63 percent from Sunday's performance. Teenage Mutant Ninja Turtles surpassed the $70 million mark yesterday and has grossed a stronger than expected $72.25 million in four days. The film has already out-grossed the $54.15 million final domestic gross of 2007's TMNT and is currently running an impressive 18 percent ahead of the $61.12 million four-day start of 2009's G.I. Joe: The Rise of Cobra.

Disney's Guardians of the Galaxy placed in second with $5.34 million. The blockbuster sci-fi superhero adaptation was down 58 percent from Sunday and down a respectable 54 percent from last Monday. Guardians of the Galaxy continues to exceed its lofty expectations with a very strong eleven-day take of $181.86 million. That places the film 12 percent ahead of the $162.35 million eleven-day take of Captain America: The Winter Soldier earlier this year.

Warner's Into the Storm claimed third place with $1.70 million. The modestly budgeted disaster film fell 61 percent from Sunday's performance. Into the Storm continues to perform in line with expectations with a four-day take of $19.05 million and is set to surpass the $20 million mark today. The film is currently running 71.5 percent ahead of the $11.11 million four-day take of fellow disaster film Pompeii earlier this year.

The Hundred-Foot Journey took fourth place with $1.27 million. The modestly budgeted drama from Disney and DreamWorks starring Helen Mirren was down 58 percent from Sunday. The Hundred-Foot Journey has grossed $12.25 million in four days. That is in line with the film's modest expectations and places the film 8 percent ahead of the $11.33 million four-day start of Million Dollar Arm earlier this year.

Universal's Lucy followed closely behind in fifth with $1.23 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was down 56 percent from Sunday and down 47 percent from last Monday. Lucy has grossed $98.74 million in 18 days and is set to surpass the $100 million domestic mark either today or Wednesday.

Lionsgate's Step Up All In finished in sixth with $0.68 million. The fifth installment of the dance film franchise was down 55 percent from Sunday. Step Up All In has grossed a disappointing $7.15 million in four days, which places the film 46 percent behind the $13.20 million four-day start of 2012's Step Up Revolution.

NORTH AMERICA: Weekend Actuals: 'Teenage Mutant Ninja Turtles' Breaks Out with $65.6M; 'Guardians of the Galaxy' Holds up Well with $42.1M; 'Into the Storm' Takes Third with $17.3M on August 11, 2014

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By Daniel Garris

Teenage Mutant Ninja Turtles broke out in a big way this weekend with a stronger than expected first place take of $65.58 million. It had been widely expected that Paramount's high-profile franchise re-launch would find itself in a close battle with Guardians of the Galaxy for first place this weekend, but it ultimately won this weekend's box office race with absolutely ease. Following in the footsteps of Guardians of the Galaxy last weekend, Teenage Mutant Ninja Turtles marks another high-profile surprise break-out performance. The strong performances of the two films were much needed after the relatively weak month of July at the box office.

Teenage Mutant Ninja Turtles opened a massive 170 percent stronger than the $24.26 million debut of 2007's TMNT and has already out-grossed the $54.15 million final domestic gross of that film. Without adjusting for ticket price inflation, Teenage Mutant Ninja Turtles delivered the fourth largest opening weekend performance ever in the month of August (behind only Guardians of the Galaxy, 2007's The Bourne Ultimatum and 2001's Rush Hour 2). The film took in $25.60 million on Friday (which included an estimated $4.6 million from evening shows on Thursday), fell 13 percent on Saturday to gross $22.16 million and declined 20 percent on Sunday to gross $17.81 million. That placed the film's opening weekend to Friday ratio at 2.56 to 1.

The audience breakdown for Teenage Mutant Ninja Turtles skewed towards male moviegoers (61 percent) and moviegoers 25 years and older (55 percent). The film received a so-so B rating on CinemaScore.

Disney's Guardians of the Galaxy placed in a strong second with $42.12 million. The blockbuster sci-fi superhero adaptation was down 55 percent from last weekend's break-out debut. That represented a very solid second weekend hold for a film of this size, especially given the stronger than expected launch of Teenage Mutant Ninja Turtles. Guardians of the Galaxy has grossed an exceptional $176.52 million through ten days of release. That places the film an impressive 11 percent ahead of the $158.88 million ten-day take of Captain America: The Winter Soldier earlier this year (which fell 57 percent to gross $41.27 million during its second weekend of release). With its current percentage lead over Captain America: The Winter Soldier and the aid of strong word of mouth, Guardians of the Galaxy has a very strong chance at this point of eventually out-grossing The Winter Soldier to become the highest grossing release of 2014 thus far domestically.

Warner's Into the Storm opened in third with $17.35 million. The modestly budgeted disaster film debuted in line with its modest pre-release expectations and performed respectably given the combined performances of Teenage Mutant Ninja Turtles and Guardians of the Galaxy. The film opened 68 percent stronger than the $10.34 million launch of fellow disaster film Pompeii earlier this year.

Into the Storm grossed $6.53 million on Friday (which included an estimated $0.8 million from evening shows on Thursday), decreased a slim 1 percent on Saturday to gross $6.44 million and fell 32 percent on Sunday to gross $4.38 million. That gave the film an opening weekend to Friday ratio of 2.66 to 1. The audience breakdown for Into the Storm skewed towards female moviegoers (58 percent) and heavily towards moviegoers over the age of 25 (71 percent). Like Teenage Mutant Ninja Turtles, Into the Storm also received a so-so B rating on CinemaScore.

The Hundred-Foot Journey also opened in line with its modest expectations this weekend with a fourth place debut of $10.98 million. The modestly budgeted drama from Disney and DreamWorks served as counter-programing to all of the fan-driven event films currently in the marketplace. The Hundred-Foot Journey opened slightly ahead of the $10.52 million start of Million Dollar Arm earlier this year.

The Hundred-Foot Journey opened with $3.66 million on Friday, increased 17.5 percent on Saturday to gross $4.30 million and fell 30 percent on Sunday to gross $3.01 million. That gave the film an encouraging opening weekend to Friday ratio of 2.998 to 1. The audience breakdown for the film skewed towards female moviegoers (59 percent) and heavily towards moviegoers 26 years and older (87 percent). The Hundred-Foot Journey received a strong A rating on CinemaScore and will hope to hold up well throughout the month of August, in part from continuing the serve as counter-programming to the month's current and upcoming fan-driven releases.

Universal's Lucy rounded out the weekend's top five with $9.49 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was down 48 percent from last weekend. While the film's holding power thus far hasn't been the greatest, Lucy continues to exceed expectations and is now on the verge of reaching the $100 million domestic milestone with a 17-day take of $97.51 million.

Lionsgate's Step Up All In was off to a disappointing sixth place start with just $6.47 million. The fifth installment of the dance film franchise debuted below its already modest expectations and a disappointing 45 percent below the $11.73 million debut of 2012's Step Up Revolution. Step Up All In received a B+ rating on CinemaScore. It should be noted that the film is performing significantly stronger overseas than it is domestically.


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