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NORTH AMERICA: 'X-Men: Days of Future Past' Easily Leads Tuesday with $8.21M on May 28, 2014

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By Daniel Garris

Fox's X-Men: Days of Future Past took in $8.21 million on Tuesday to easily lead the daily box office for a fifth consecutive day. The highly anticipated 3D superhero sequel was down a solid 58 percent from Monday's inflated Memorial Day performance. X-Men: Days of Future Past has grossed a strong $118.78 million in five days, which is towards the lower end of pre-release expectations. Compared to previous X-Men films, Days of Future Past is currently running 81 percent ahead of the $65.63 million five-day start of 2011's X-Men: First Class and 9 percent behind the $130.15 million five-day take of 2006's X-Men: The Last Stand (though it should be noted that neither of those films had the advantage of higher priced 3D admissions).

Godzilla placed in a distant second with $2.69 million. Warner's sci-fi action remake continued to show signs of major front-loading, as it was down 64 percent from Monday and down a sharp 61 percent from last Tuesday. Godzilla has grossed $158.48 million through twelve days of release. That places the film 5 percent behind the $166.77 million twelve-day take of 2011's Pirates of the Caribbean: On Stranger Tides. While Godzilla opened well above expectations, the film is now performing much more in line with expectations as a result of its lackluster holding power thus far.

Universal's Neighbors was up one spot from Monday to move into third place on Tuesday with $1.58 million. The successful modestly budgeted comedy fell just 49 percent from Monday and 37 percent from last Tuesday. Neighbors has grossed $118.39 million in 19 days and is set to surpass the $120 million mark on Thursday. With fellow Universal comedy A Million Ways to Die in the West entering the marketplace on Friday, Neighbors is likely to experience another significant decline over the upcoming weekend.

Warner's Blended was down one spot and 60 percent from Monday to place in fourth on Tuesday with $1.37 million. The comedy starring Adam Sandler and Drew Barrymore continues to perform below its already modest expectations with a five-day start of just $19.11 million. That places the film 10 percent ahead of the $17.36 million five-day start of 2012's That's My Boy and 30 percent behind the $27.31 million five-day take of 2011's Jack and Jill. Blended is also likely to take a hit from A Million Ways to Die in the West over the weekend.

Both 'Maleficent' And 'Die In The West' Post Strong Gains on May 28, 2014

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By Alex Edghill

Wednesday Morning Update: Maleficent had a simply mammoth Tuesday as it rose 85% to 41,328 tweets  on the day, up from 22,368 tweets on Monday. This just blows all comparisons out of the water as Snow White And The Huntsman had a comparably paltry 4,420 tweets its Tuesday before release, and Jack The Giant Slayer had 1,954. The film and indeed its name have taken on a life of its own in pop culture and while this will surely give it a higher ratio than its peers, to put this number into a better perspective just consider that The LEGO Movie had 'only' 18,155 tweets on the same Tuesday before release. The marketing campaign here has been stellar, as was the casting of Jolie for the iconic role of Maleficent. Big things are in store here no doubt, both domestically and internationally. Jolie looks assured to break her top opening ever: Kung Fu Panda's $60.24 million start back in 2008.

After an innocuous start to the week A Million Ways To Die In The West jumped 76% to 3,588 tweets, up from 2,039 tweets on Monday. By comparison, Ted had 14,547 tweets the same Tuesday before release which is obviously way higher and does shed a bit of doubt over this films potential. I still think its ratio will be lower here as it should skew older than Ted but no matter how I slice it I don't see it approaching anywhere near the $50 million Ted threw up. Regardless, Seth MacFarlane has yet another hit on his hands and will ensure that he continues to get just about any project he choses off the ground. After success with a talking, drug-using teddy bear and a farcedy western I'd say that just about any off the wall theme could be his next blockbuster.

Top 15 Movies for Wednesday May 28th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 120,021 101,203 221,224 -15.68%
2 (-) X-Men: Days of Future Past 54,507 43,569 98,076 -20.07%
3 (+1) Maleficent 22,368 41,328 63,696 84.76%
4 (-1) 22 Jump Street 22,810 25,135 47,945 10.19%
5 (-) Godzilla (2014) 17,273 14,893 32,166 -13.78%
6 (+1) Edge of Tomorrow 4,585 8,463 13,048 84.58%
7 (-1) Captain America: The Winter Soldier 8,181 6,688 14,869 -18.25%
8 (+1) The Amazing Spider-Man 2 4,343 4,322 8,665 -0.48%
9 (-1) Blended 4,451 3,974 8,425 -10.72%
10 (+9) A Million Ways to Die in the West 2,039 3,588 5,627 75.97%
11 (+23) The Hunger Games: Mockingjay Part 1 480 3,245 3,725 576.04%
12 (-1) Transformers: Age of Extinction 3,049 3,133 6,182 2.76%
13 (-3) Think Like a Man Too 3,596 2,769 6,365 -23.00%
14 (+4) If I Stay 2,173 2,205 4,378 1.47%
15 (-1) Neighbors (2014) 2,887 1,994 4,881 -30.93%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 4-Day Weekend Actuals: 'X-Men: Days of Future Past' Arrives with Strong $110.6M; 'Blended' Stumbles with $17.7M on May 27, 2014

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By Daniel Garris

Fox's X-Men: Days of Future Past debuted in first place this weekend with a strong $110.58 million take over the four-day holiday frame. That was towards the lower end of the massive pre-release expectations for the highly anticipated 3D comic book sequel. Without adjusting for ticket price inflation, Days of Future Past delivered the fifth largest four-day Memorial Day weekend take of all-time (behind only 2007's Pirates of the Caribbean: At World's End, 2006's X-Men: The Last Stand, 2008's Indiana Jones and the Kingdom of the Crystal Skull and last year's Fast & Furious 6). X-Men: Days of Future Past took in $90.82 million over the three-day frame. That represented the fourth largest three-day debut of 2014 thus far.

Compared to previous X-Men films, Days of Future Past is running a very impressive 83 percent stronger than the $60.55 million four-day start of 2011's X-Men: First Class and 10 percent below the $122.86 million four-day debut of X-Men: The Last Stand (though it should be noted that neither of those films had the advantage of higher priced 3D admissions). X-Men: Days of Future Past received a strong A rating on CinemaScore and will hope to hold up better than previous X-Men films going forward thanks in part to the early positive audience reaction and its very strong critical reviews.

After exceeding expectations last weekend, Warner's Godzilla came back down to earth this weekend with a second place four-day take of $38.44 million. The 3D sci-fi action remake was down a sizable 59 percent from last weekend's three-day frame. Clearly, mixed word of mouth, natural fan-driven front-loading and the new competition from Days of Future Past all took a toll on Godzilla this weekend. With that said, Godzilla has still grossed a strong $155.79 million through eleven days of release. That places the film 5 percent behind the $163.61 million eleven-day take of 2011's Pirates of the Caribbean: On Stranger Tides. Godzilla took in $30.95 million over the three-day weekend.

Warner Bros. had far less impressive results with Blended, as the comedy starring Adam Sandler and Drew Barrymore opened in third place with just $17.74 million over the four-day frame. Blended opened below its already relatively modest expectations for a film starring Sandler. Audiences weren't in the mood for another pairing of Sandler and Barrymore and the film's very poor critical reviews didn't help matters either. It should be noted that with an A- CinemaScore and strong early holding power as the weekend went on, Blended appears to be going over better with audiences than it has with critics. But after such a soft debut and with Universal's A Million Ways to Die in the West arriving this coming Friday, word of mouth likely won't help Blended out much in the long run. Blended took in $14.28 million over the three-day frame.

Fellow comedy Neighbors placed in fourth over the four-day frame with $17.12 million. The successful modestly budgeted Universal release continued to display signs of front-loading, as it was down 32 percent from last weekend's three-day frame. While holding power for Neighbors has been underwhelming thus far, in the bigger picture the film has already grossed a very impressive $116.80 million through 18 days of release. Neighbors took in $14.02 million over the three-day weekend.

'Maleficient' Begins Strong on May 27, 2014

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By Alex Edghill

Tuesday Morning Update: Maleficent began its week of release with a hefty 22,368 tweets on Monday, up 15% from 19,487 tweets on Sunday. The film is looking to have a very broad appeal, from family audiences right through to older adults thanks to the classic fairy tale it is based on and the ever-popular Angelina Jolie. Recent fantasy adaptations include Snow White And The Huntsman which had 3,378 tweets its Monday before release, and Jack The Giant Slayer had 646. The huge numbers here are indeed eye-opening, especially considering that Huntsman opened to over $50 million less than two years ago. The title here is much easier to narrow down tweets for than either of my comparisons so I did expect a larger number but with 20k+ tweets to start the week this appears to be on course for a breakout way above $50 million.

Quite a ways back was A Million Ways To Die In The West which could only muster 2,039 tweets on Monday, up 26% on Sunday. The film is going to appeal to older males as its primary demographic, not exactly a hotbed of Twitter users. Seth MacFarlane's last Summer comedy Ted had 6,802 tweets back in 2012 though I do suppose the stoner comedy genre and Mark Wahlberg helped its buzz greatly. 2,000 is a respectable number that should see it have a successful run with a $20 million+ start, but $50 million+ like Ted seems to be way out of its reach at this point.  

Top 15 Movies for Tuesday May 27th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 73,927 120,021 62.35%
2 (-) X-Men: Days of Future Past 67,445 54,507 -19.18%
3 (+2) 22 Jump Street 15,413 22,810 47.99%
4 (-) Maleficent 19,487 22,368 14.78%
5 (-2) Godzilla (2014) 19,715 17,273 -12.39%
6 (+1) Captain America: The Winter Soldier 9,020 8,181 -9.30%
7 (+6) Edge of Tomorrow 3,293 4,585 39.23%
8 (+1) Blended 5,453 4,451 -18.38%
9 (+2) The Amazing Spider-Man 2 4,549 4,343 -4.53%
10 (+4) Think Like a Man Too 2,173 3,596 65.49%
11 (+1) Transformers: Age of Extinction 3,542 3,049 -13.92%
12 (-4) Avengers: Age of Ultron 6,087 2,980 -51.04%
13 (-7) Divergent 14,676 2,937 -79.99%
14 (-4) Neighbors (2014) 5,195 2,887 -44.43%
15 (+71) Night at the Museum: Secret of the Tomb 12 2,402 19916.67%
19 (-) A Million Ways To Die In The West 1,624 2,039 25.55%

Please check the methodology page for information about our Twitter project or here for historic data.


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