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NORTH AMERICA: 'Noah' Sails Along at #1 with $2.6 Million on Wednesday on April 02, 2014

noah.png4/3 Update: Paramount reports that Noah earned $2.61 million on Wednesday, off 28 percent from Tuesday. That brings Darren Aronofsky's film up to $53.04 million domestically through 6 days of release--18 percent ahead of the pace of 2010's Robin Hood.

Divergent claimed second place again yesterday as it dropped 20 percent from Tuesday to $1.56 million. That figure is also off 53 percent from the same day last week. Divergent has tallied $99.55 million domestically through 13 days of release.

Freestyle's God's Not Dead added $0.77 million to its take yesterday, easing 5 percent from Tuesday and just 21 percent from the same day last week. The film's domestic total thus far is $24.1 million.

Wes Anderson's The Grand Budapest Hotel raked in $0.71 million on Wednesday for a 12 percent drop from Tuesday and 4 percent week-to-week increase. Hotel has amassed $26.4 million domestically.

Muppets Most Wanted rounded out the top five on Wednesday with $0.65 million. That's off 16 percent from Tuesday and 43 percent from Wednesday of last week, bringing the sequel's cume to $35.2 million after 13 days.

Meanwhile, David Ayer's Sabotage mustered up $0.365 million yesterday, giving it a $6.55 million 6-day total. The film is off the pace of fellow Arnold Schwarzenegger-starrer The Last Stand by 20 percent.

4/2 Update:

By Daniel Garris

Paramount's Noah grossed $3.60 million on Tuesday to lead the daily box office for a fifth consecutive day. In the process, the Darren Aronofsky directed biblical epic starring Russell Crowe surpassed the $50 million mark. Noah was up a solid 16 percent over Monday's performance. With a five-day start of $50.43 million, Noah is currently running 5 percent behind the $53.13 million five-day take of 300: Rise of an Empire and 75 percent ahead of the $28.86 million five-day gross of Son of God. With Disney's Captain America: The Winter Soldier entering the marketplace on Friday, it is especially important for Noah to gross as much as it can this week.

Divergent held steady in second place with $1.94 million. Lionsgate's young adult adaptation starring Shailene Woodley increased 17 percent over Monday and was down 54 percent from last Tuesday. With a twelve-day take of $97.98 million, Divergent is set to reach the $100 million domestic milestone on Thursday. Divergent is currently running 20 percent behind the $122.66 million twelve-day gross of 2008's Twilight.

God's Not Dead grossed $0.812 million to remain in third place. The faith-based drama from Freestyle and Pure Flix was up 11 percent over Monday and down a slim 19 percent from last Tuesday. God's Not Dead has grossed a significantly stronger than expected $23.29 million in twelve days. That places the film 36 percent ahead of the $17.18 million twelve-day gross of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel claimed fourth place with $0.806 million. The critically acclaimed Wes Anderson directed film increased 16 percent over Monday and 11 percent over last Tuesday (when it was playing in significantly fewer locations). The Grand Budapest Hotel has grossed a healthy $25.67 million through 26 days of release.

Muppets Most Wanted rounded out Tuesday's unchanged top five with $0.774 million. The latest Muppets film from Disney was up 15 percent over Monday and down 45.5 percent from last Tuesday. Muppets Most Wanted has grossed $34.56 million in twelve days, which places the film an underwhelming 39 percent behind the $56.36 million twelve-day gross of 2011's The Muppets.

Mr. Peabody & Sherman placed in sixth with $0.681 million. The 3D computer animated film from Fox and DreamWorks Animation was up 12 percent from Monday and down 45 percent from last Tuesday. Mr. Peabody & Sherman has grossed a respectable $95.77 million in 26 days, which leaves the film just $4.23 million away from reaching the $100 million domestic mark.

Open Road's Sabotage continued to claim seventh place with $0.473 million. The action film starring Arnold Schwarzenegger was up just 8 percent over Monday. Sabotage has grossed a disappointing $6.18 million in five days, which places the film 20.5 percent behind the already soft $7.77 million five-day start of last year's The Last Stand.

NORTH AMERICA: 2014 First Quarter Up 5.5 Percent from Last Year; March Sets 3-Year Low on April 02, 2014

mar14.pngBy Shawn Robbins

2014's first quarter is in the books, and business for the first three months of the year was up 5.5 percent over the same period in 2013. This year's box office haul stood at $2.396 billion through March 31.

Unfortunately, March itself lost ground as grosses dipped 3 percent to $803 million from $828 million last year.

The good news: last month was buoyed by a collection of films rather than the top-heavy March 2013, which was carried by Oz: The Great and Powerful. This time around, 300: Rise of an EmpireDivergent, and Mr. Peabody & Sherman gave March three films topping the $95 million mark. Non-Stop, Son of God, The LEGO Movie's holding power, and Noah's opening weekend also contributed healthy performances. In the end, though, last month was the lowest grossing March since 2011 ($682 million) and fell short of March 2012's record $942 million.

Driving the bulk of the year-to-date improvement was February's $699 million market gross--up 13 percent from February 2013 ($617 million), but it was mostly due to the "awesome" success of The LEGO Movie (which accounted for over one-quarter of the monthly figure). January's $893 million gross also represented the strongest January in four years, when Avatar was enjoying its phenomenal run in early 2010. Key contributors in early 2014 included Frozen's remarkable legs, plus Universal's back-to-back hits in Ride Along and Lone Survivor.

April could be a recovery month for the market, though. Disney/Marvel's Captain America: The Winter Soldier has its eye on becoming one of, if not *the*, top April performer in history while Rio 2 looks to continue the success of its 2011 predecessor. Neither of those films will face direct competition until May (or later, in the case of Rio 2).

March 2014's Top 10 Grossing Films:

1. 300: Rise of an Empire - $101.5 million
2. Divergent - $96 million
3. Mr. Peabody & Sherman - $95.1 million
4. Non-Stop - $75.3 million
5. The LEGO Movie - $55.7 million
6. Son of God - $48.5 million
7. Noah - $46.8 million
8. Need for Speed - $38 million
9. Muppets Most Wanted - $33.8 million
10. The Grand Budapest Hotel - $24.9 million

Q1's Top 10 Grossing Films (January through March):

1. The LEGO Movie - $248.5 million
2. Frozen - $135.3 million
3. Ride Along - $133.7 million
4. Lone Survivor - $124.8 million
5. 300: Rise of an Empire - $101.5 million
6. Divergent - $96 million
7. Mr. Peabody & Sherman - $95.1 million
8. Non-Stop - $85.4 million
9. American Hustle - $82.5 million
10. The Monuments Men - $76.6 million 

Discuss this story on the BoxOffice Forums

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NORTH AMERICA: 'Noah' Leads the Way on Monday with $3.11M on April 01, 2014

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By Daniel Garris

Paramount's Noah took in $3.11 million on Monday to lead the daily box office for a fourth consecutive day. The Darren Aronofsky directed biblical epic starring Russell Crowe fell 72 percent from Sunday. Noah continues to outpace pre-release expectations with a four-day start of $46.83 million. Compared to other recent films, Noah is currently running a slim 4 percent behind the $48.92 million four-day start of 300: Rise of an Empire and 81 percent ahead of the $27.07 million four-day take of Son of God. With Disney's Captain America: The Winter Soldier entering the marketplace on Friday, it is especially important for Noah to gross as much as it can this week.

Divergent placed in second with $1.66 million. Lionsgate's young adult adaptation starring Shailene Woodley was down 72 percent from Sunday and down a respectable 53.5 percent from last Monday. Divergent continues to display very solid holding power for a young adult adaptation. With an eleven-day take of $96.04 million, Divergent is now just $3.96 million away from reaching the $100 million domestic milestone. Divergent is currently running 21 percent behind the $121.18 million eleven-day take of 2008's Twilight.

God's Not Dead grossed $0.730 million to take third place. The faith-based drama from Freestyle and Pure Flix was down 74 percent from Sunday and down just 15 percent from last Monday. God's Not Dead has grossed a stronger than expected $22.48 million in eleven days. That places the film 34 percent ahead of the $16.75 million eleven-day gross of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel claimed fourth place with $0.696 million. The Wes Anderson directed film was down 69 percent form Sunday and up 11 percent over last Monday (when it was playing in significantly fewer locations). The Grand Budapest Hotel has grossed a healthy $24.87 million through 25 days of release.

Muppets Most Wanted rounded out Monday's top five with $0.673 million. The latest Muppets film from Disney was down 80 percent from Sunday and down 42 percent from last Monday. Muppets Most Wanted has grossed $33.79 million in eleven days, which places the film an underwhelming 36 percent behind the $53.13 million eleven-day gross of 2011's The Muppets.

Mr. Peabody & Sherman placed in sixth with $0.606 million. The 3D computer animated film from Fox and DreamWorks Animation fell 76 percent from Sunday and 37 percent from last Monday. Mr. Peabody & Sherman has grossed a respectable $95.08 million in 25 days, which leaves the film $4.92 million away from reaching the $100 million domestic mark.

Open Road's Sabotage landed in seventh place with $0.438 million. The action film starring Arnold Schwarzenegger was down 68 percent from Sunday. Sabotage continues to perform poorly with a four-day start of just $5.71 million. The film is currently running 21 percent behind the already soft $7.21 million four-day start of last year's The Last Stand.

NORTH AMERICA: Weekend Actuals: 'Noah' Lands in First with $43.7M on March 31, 2014

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By Daniel Garris

Paramount's Noah landed comfortably in first place this weekend with $43.72 million. The Darren Aronofsky directed biblical epic starring Russell Crowe exceeded its already lofty pre-release expectations. A strong marketing campaign, mostly good critical reviews and the recent resurgence in faith themed films all aided Noah this weekend. Noah may have also received a bit of a boost from moviegoers who wanted to catch the film before Disney's Captain America: The Winter Soldier enters the marketplace this coming Friday. Without adjusting for ticket price inflation, Noah delivered the 14th largest opening weekend performance ever for the month of March. Compared to other recent films, Noah opened just below the $45.04 million debut of 300: Rise of an Empire (despite not having the advantage of higher priced 3D tickets that Rise of an Empire had) and 71 percent stronger than the $25.60 million start of Son of God.

Noah opened with $15.18 million on Friday (which included an estimated $1.6 million from late night shows on Thursday), increased 16 percent on Saturday to take in $17.60 million and declined by 38 percent on Sunday to take in $10.93 million. That placed the film's opening weekend to Friday ratio at a very solid 2.88 to 1. The audience breakdown for the film was evenly split between female and male moviegoers and skewed heavily towards moviegoers 25 and over (74 percent). Noah received a lackluster C rating on CinemaScore, which signals that the film is dividing audiences and could point towards potential front-loading.

Lionsgate's Divergent fell one spot to place in second with $25.62 million. The young adult adaptation starring Shailene Woodley was down 53 percent from last weekend, which represents a relatively strong second weekend hold for a young adult adaptation. In comparison, 2008's Twilight fell 62 percent in its second weekend to gross $26.34 million, while last year's Ender's Game fell 62 percent to gross $10.26 million. Divergent has grossed a healthy $94.38 million through ten days of release. That places the film 21 percent behind the $119.71 million ten-day start of Twilight and 114 percent ahead of the $44.01 million ten-day take of Ender's Game. This weekend's hold strongly suggests that Divergent is helping greatly expand the already existing fanbase for the Divergent property as a whole.

Family fare occupied third and fourth places this weekend, as Disney's Muppets Most Wanted took third with $11.28 million and Fox's Mr. Peabody & Sherman claimed fourth with $9.07 million. Muppets Most Wanted was down a very solid 34 percent from last weekend's debut, while Mr. Peabody & Sherman re-stabilized very nicely this weekend by declining just 23 percent. Respective total grosses stand at a respectable $94.48 million for Mr. Peabody & Sherman in 24 days and at a softer than expected $33.12 million for Muppets Most Wanted in ten days. Clearly, Muppets Most Wanted has taken a hit from arriving so soon after Mr. Peabody & Sherman (as well as after Warner's The LEGO Movie).

God's Not Dead held up very well upon expanding this weekend. The faith-based drama from Freestyle and Pure Flix placed in fifth with $8.798 million from 1,178 locations. That gave God's Not Dead a healthy per-location average of $7,468 for the frame and represented a very slim decline of 5 percent from last weekend. This weekend's hold was especially impressive given the added presence of Noah in the marketplace. God's Not Dead continues to exceed expectations with $21.75 million in ten days. That places the film 35 percent ahead of the $16.16 million ten-day take of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel also performed well upon expanding into wider release this weekend. The Wes Anderson directed film placed in sixth with $8.54 million from 977 locations. That represented a 26 percent increase over last weekend and gave the film a per-location average of $8,741 for the frame. The Grand Budapest Hotel has grossed an impressive $24.17 million through 24 days of release. At this rate, it shouldn't be all that long before The Grand Budapest Hotel surpasses the $45.51 million final gross of 2012's Moonrise Kingdom.

The news was nowhere near as good for Open Road's Sabotage. The action film starring Arnold Schwarzenegger opened a bit below its already modest expectations with a seventh place start of just $5.27 million. Schwarzenegger simply hasn't been a draw at the box office since returning to the big screen last year. Sabotage only furthers the trend, as the film debuted under the respective $9.89 million and $6.28 million openings of last year's Escape Plan and The Last Stand. Sabotage did receive a solid B rating on CinemaScore, but that won't mean much going forward after this weekend's soft start.

In moderate release, neither Lionsgate's Cesar Chavez nor Focus' Bad Words lit up the box office this weekend. Pantelion Films release Cesar Chavez took in $2.86 million from 664 locations (for a respectable per-location average of $4,310). Bad Words only managed $2.56 million from 842 locations (for a so-so per-location average of $3,041) and has now grossed $3.48 million to date. Potential for both films was ultimately limited in part by the strong performance of Noah this weekend, while Bad Words has also suffered from taking a clear back seat to The Grand Budapest Hotel on the platform front.

NORTH AMERICA: Studio Estimates: 'Noah' Sails Smoothly with $44.0M; 'Divergent' Holds Up Well with $26.5M (3rd Update) on March 30, 2014

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Sunday Update: Paramount's Noah landed comfortably in first place this weekend with an estimated $44.0 million. The Darren Aronofsky directed biblical epic starring Russell Crowe exceeded its already lofty pre-release expectations this weekend. A strong marketing campaign, mostly good critical reviews and the recent resurgence in faith themed films all aided Noah this weekend. Noah may have also received a bit of a boost from moviegoers who wanted to catch the film before Disney's Captain America: The Winter Soldier enters the marketplace this coming Friday. Without adjusting for ticket price inflation, Noah delivered the 13th largest opening weekend performance ever for the month of March. Compared to other recent films, Noah opened nearly on par with the $45.04 million debut of 300: Rise of an Empire (despite not having the advantage of higher priced 3D tickets that Rise of an Empire had) and 72 percent stronger than the $25.60 million start of Son of God.

Noah opened with $15.19 million on Friday (which included an estimated $1.6 million from late night shows on Thursday), increased 16 percent on Saturday to take in $17.61 million and is estimated to decline 36 percent on Sunday to take in $11.21 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.90 to 1. The audience breakdown for the film was evenly split between female and male moviegoers and skewed heavily towards moviegoers 25 and over (74 percent). Noah received a lackluster C rating on CinemaScore, which signals that the film is dividing audiences and could point towards potential front-loading.

Lionsgate's Divergent fell one spot to place in second with an estimated $26.5 million. The young adult adaptation starring Shailene Woodley was down 51 percent from last weekend, which represents a relatively strong second weekend hold for a young adult adaptation. In comparison, 2008's Twilight fell 62 percent in its second weekend to gross $26.34 million, while last year's Ender's Game fell 62 percent to gross $10.26 million. Divergent has grossed a healthy $95.26 million through ten days of release. That places the film 20 percent behind the $119.71 million ten-day start of Twilight and 116.5 percent ahead of the $44.01 million ten-day take of Ender's Game. This weekend's hold strongly suggests that Divergent is helping greatly expand the already existing fanbase for the Divergent property as a whole.

Family fare occupied third and fourth places this weekend, as Disney's Muppets Most Wanted took third with an estimated $11.37 million and Fox's Mr. Peabody & Sherman claimed fourth with an estimated $9.5 million. Muppets Most Wanted was down a very solid 33 percent from last weekend's debut, while Mr. Peabody & Sherman re-stabilized very nicely this weekend by declining just 20 percent. Respective total grosses stand at a respectable $94.91 million for Mr. Peabody & Sherman in 24 days and at a softer than expected $33.21 million for Muppets Most Wanted in ten days. Clearly, Muppets Most Wanted has taken a hit from arriving so soon after Mr. Peabody & Sherman (as well as after Warner's The LEGO Movie).

God's Not Dead held up very well upon expanding this weekend. The faith-based drama from Freestyle and Pure Flix placed in fifth with an estimated $9.08 million from 1,178 locations. That gave God's Not Dead a healthy per-location average of $7,704 for the frame and represented a very slim decline of 2 percent from last weekend. This weekend's hold was especially impressive given the added presence of Noah in the marketplace. God's Not Dead continues to exceed expectations with $22.03 million in ten days. That places the film 36 percent ahead of the $16.16 million ten-day take of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel also performed well upon expanding into wider release this weekend. The Wes Anderson directed film placed in sixth with an estimated $8.83 million from 977 locations. That represented a 30 percent increase over last weekend and gave the film a per-location average of $9,033 for the frame. The Grand Budapest Hotel has grossed an impressive $24.46 million through 24 days of release. At this rate, it shouldn't be all that long before The Grand Budapest Hotel surpasses the $45.51 million final gross of 2012's Moonrise Kingdom.

The news was nowhere near as good for Open Road's Sabotage. The action film starring Arnold Schwarzenegger opened a bit below its already modest expectations with a seventh place start of just $5.33 million. Schwarzenegger simply hasn't been a draw at the box office since returning to the big screen last year. Sabotage only furthers the trend, as the film debuted under the respective $9.89 million and $6.28 million openings of last year's Escape Plan and The Last Stand. Sabotage did receive a solid B rating on CinemaScore, but that won't mean much going forward after this weekend's soft start.

In moderate release, neither Lionsgate's Cesar Chavez nor Focus' Bad Words lit up the box office this weekend. Pantelion Films release Cesar Chavez took in an estimated $3.00 million from 664 locations (for a respectable per-location average of $4,518). Bad Words only managed an estimated $2.65 million from 842 locations (for a so-so per-location average of $3,141) and has now grossed $3.56 million to date. Potential for both films was ultimately limited in part by the strong performance of Noah this weekend, while Bad Words has also suffered from taking a clear back seat to The Grand Budapest Hotel on the platform front.

Saturday Update: Paramount reports that Noah drew $15.24 million on opening day, including Thursday night's $1.6 million start. That puts the film on target for an opening weekend of $43.5 million according to BoxOffice's official projection.

Darren Aronofsky's controversial dramatic adaptation of the Biblical story has seen its fair share of mixed press in recent months, although it appears that the damage was minimal as general audiences rarely pay attention to industry trades enough to be swayed. That being said, long-term prospects are questionable: early word of mouth appears soft with a weak 56 percent Flixster score already one day after release. Critics, however, have been willing to go along for the ride by giving it a 76 percent Rotten Tomatoes score. If the film sparks any debate (and it almost surely will) among audiences after opening day/weekend, legs will be challenging considering the competition coming next week in Captain America: The Winter Soldier. On the plus side, Noah's target audience (adults) could continue showing up out of sheer curiosity.

David Ayer's Sabotage fared poorly on opening day with a $1.825 million haul. That figure falls short of End of Watch ($4.6) and is more in line with Arnold Schwarzenegger's The Last Stand ($2.03 million). BoxOffice projects a $5.5 million weekend for Sabotage. That's a weak start made worse by its 51 percent Flixster audience and 21 percent Rotten Tomatoes scores as of Saturday morning.

Meanwhile, Lionsgate's Cesar Chavez posted $1.02 million from 664 locations on Friday. The drama, starring Michael Pena, should bring in close to $3.5 million in its first weekend.

Check BoxOffice on Sunday for official studio weekend estimates.

Friday Update #1: Sources report that Darren Aronofsky's Noah pulled $1.6 million from its Thursday evening domestic launch. That compares favorably against Son of God's $1.2 million Thursday night haul one month ago this weekend and sets Noah up to at least surpass that film's $25.6 million opening weekend.

Check back later today for a report on early Friday numbers.

Previously: "NOAH" SAILS TO TOP OF FANDANGO'S FANTICIPATION, WHILE "DIVERGENT" STRIKES A POWERFUL SECOND WEEKEND IN FANDANGO TICKET SALES

LOS ANGELES - March 27, 2014 - According to Fandango, the nation's leading moviegoer destination, the Biblical epic "Noah" tops the company's Fanticipation movie buzz indicator this week, gathering a solid 85 out of 100 points -- and outselling "300: Rise of an Empire" at the same point in that film's ticket sales cycle. At the same time, the action-adventure "Divergent" is poised for a strong second weekend, scoring 77 out of 100 Fanticipation points.

"Thanks to widespread curiosity among moviegoers, 'Noah' is building a commanding presence in both social media buzz and ticket sales," says Fandango Chief Correspondent Dave Karger. "These days there's a definite demand to see more Biblical stories presented on the big screen, and director Darren Aronofsky's unique and adventurous take on the saga of Noah's ark is benefiting from that demand."

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.


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