NORTH AMERICA: 'Heaven Is For Real' Edges Out 'Captain America: The Winter Soldier' for First Again on Wednesday on April 25, 2014

Sony reports that Heaven Is for Real added another $1.87 million to its haul on Wednesday, representing a 23 percent drop from Tuesday and 49 percent from its opening Wednesday last week. The hit faith-based film has tallied $36.35 million domestically so far, 6 percent ahead of the 8-day total of Son of God.

Captain America: The Winter Soldier dropped 20 percent from Tuesday to $1.77 million yesterday, also giving it a 50 percent week-to-week decline. The sequel's 20-day domestic total is $207.1 million, 19 percent ahead of where Thor: The Dark World stood at the same point.

Rio 2 earned $1.51 million yesterday, off 22 percent from Tuesday and 50 percent from Wednesday of last week. With $81.2 million in the bank so far, the animated sequel's 13-day gross is 7 percent behind the pace of its 2011 predecessor.

Warner Bros. reports that Transcendence posted $0.76 million yesterday, off 26 percent from Tuesday. The sci-fi flick has taken in $13.68 million through 6 days, 26 percent less than 2011's Source Code in the same time frame.

Disneynature's Bears claimed $0.61 million on Wednesday for a 35 percent decline from is Earth Day boost on Tuesday. The flick's 6-day total is $6.97 million, or about 46 percent less than the 6-day start of 2012's Chimpanzee.

Last but not least, A Haunted House 2 slid 27 percent from Tuesday to bring in $0.45 million yesterday. Having taken in $10.58 million so far, the sequel is behind the pace of its 2013 predecessor by 49 percent.

'Brick Mansions' Takes Twitter Lead on April 24, 2014


By Alex Edghill

Thursday Morning Update:  Brick Mansions overtook The Other Woman for the first time during the week on Wednesday as it rose 63% to 5,909 tweets, up from 3,628 tweets on Tuesday. By comparison, Sabotage had 895 tweets its Wednesday before release while Fast And Furious 6 had 113,395 tweets. I expect a ratio in the region of 6,000 and with 20,000 tweets total from Monday to Thursday a beginning of just above $3 million on Friday and $8.5 million over the full weekend looks likely.

The Other Woman had a large tumble as was expected on Wednesday, falling 46% to 4,978 tweets, down from its premiere-fueled 9,149 tweets on Tuesday. By comparison, Bad Teacher had 5,703 tweets its Wednesday before release while That Awkward Moment had 11,523. Its clear to see that the premiere was responsible for much of its huge bump yesterday, but now with that news falling by the wayside it would seem like 24,000 tweets should be its cap on the week. Bad Teacher had a ratio of just over 1,800 while That Awkward Moment was at 9,185 for its Friday box office tally and I would expect Woman to slot into the 4,000 range as its core demo should be close to Teacher (with a bump for the premiere). Look for $16.5 million over the weekend and top spot at the box office over the waning Captain America: Winter Soldier.

The Quiet Ones cracked 1,500 tweets, barely, for the first time on the week as it rose a scant 6% on Wednesday. By comparison, Oculus had 8,465 tweets its Wednesday before release, while Paranormal Activity: The Marked Ones had 8,763. Yes, nothing much happening here, and even with a decent bump on Thursday thanks to midnight showings its going to struggle to hit $5 million on the weekend even with a ratio on the lower end for the horror genre.

Top 15 Movies for Wednesday April 23rd

Rk Film Tue Wed Week Tue-Wed %
1 (-) Divergent 33,101 27,718 96,638 -16.26%
2 (-) Captain America: The Winter Soldier 27,001 19,901 71,989 -26.30%
3 (-) Avengers: Age of Ultron 20,157 19,144 42,861 -5.03%
4 (-) The Fault in Our Stars 19,388 17,960 56,025 -7.37%
5 (-) The Amazing Spider-Man 2 15,154 17,048 47,808 12.50%
6 (-) Godzilla (2014) 9,389 7,369 35,135 -21.51%
7 (+3) Brick Mansions 3,628 5,909 12,553 62.87%
8 (-) Heaven is for Real 7,601 5,029 21,086 -33.84%
9 (-2) The Other Woman (2014) 9,149 4,978 17,389 -45.59%
10 (+1) Neighbors (2014) 3,417 4,424 11,704 29.47%
11 (+4) Maleficent 2,386 3,670 9,477 53.81%
12 (-3) X-Men: Days of Future Past 3,734 3,355 10,854 -10.15%
13 (-1) If I Stay 3,401 2,887 10,290 -15.11%
14 (+2) 22 Jump Street 2,092 2,347 7,125 12.19%
15 (+8) 12 Years a Slave 1,593 2,211 5,623 38.79%
19 (+5) The Quiet Ones 1,482 1,585 4,418 6.95%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Heaven is for Real' Moves into First Place on Tuesday with $2.44M on April 23, 2014



By Daniel Garris

Heaven is for Real was up two spots from Monday to move into first place on Tuesday with $2.44 million. Sony's low-budget faith-based drama was down just 2 percent from Monday. Heaven is for Real continues to exceed expectations with an impressive seven-day start of $34.48 million and with the exception of Monday's hold, continues to display strong initial holding power. Heaven is for Real is currently running 17 percent ahead of the $29.46 million seven-day take of 2010's The Last Song.

Disney's Captain America: The Winter Soldier held steady in second with $2.21 million. The blockbuster 3D superhero sequel from Marvel was down 15 percent from Monday and down 53 percent from last Tuesday. Captain America: The Winter Soldier has grossed $205.30 million through 19 days and is set to surpass the $206.36 million final domestic gross of last year's Thor: The Dark World today. The Winter Soldier is currently running 20 percent ahead of the $171.22 million 19-day take of The Dark World.

Fox's Rio 2 fell two spots from Monday to land in third place on Tuesday with $1.93 million. The 3D computer animated sequel from Blue Sky Studios was down 28 percent from Monday's inflated post-Easter performance and down 55 percent from last Tuesday. Rio 2 has grossed a very solid $79.65 million through twelve days of release. That places the film 7 percent behind the $86.06 million twelve-day take of 2011's Rio.

Warner's Transcendence grossed $1.03 million to remain in fourth. The pricey sci-fi film starring Johnny Depp was up an encouraging 4 percent over Monday, but still continues to perform very poorly in the bigger picture, especially with its price tag in mind. Transcendence has grossed just $12.92 million in its first five days of release, which places it 7 percent behind the $13.85 million five-day start of 2007's Grindhouse.

Bears experienced a strong boost from Earth Day, as the latest nature documentary from Disneynature was up 42 percent and one spot from Monday to claim fifth with $0.931 million. Despite yesterday's performance, Bears is still performing a bit below expectations with a five-day take of $6.36 million. That places the film 12 percent behind the $7.21 million five-day start of 2011's African Cats.

Open Road's A Haunted House 2 was down one spot and 8 percent from Monday to finish in sixth with $0.615 million. The low-budget horror comedy sequel starring Marlon Wayans has grossed an underwhelming $10.12 million in five days, placing it 49.5 percent behind the $20.05 million five-day take of last year's A Haunted House.

'The Other Woman' Explodes Thanks To Red Carpet Premiere on April 23, 2014


By Alex Edghill

Wednesday Morning Update: The Other Woman held its Hollywood premiere Monday night, leading to a massive 180% increase in buzz on Tuesday to 9,149 tweets, up from 3,262 tweets on Monday. Always nice to see big numbers and such a hefty increase in a release week for a film though I must say that premiere buzz such as this usually does little more than pad the ratio come weekend as we have seen countless times.  Especially at a high fashion premiere such as this, so I am taking these numbers with a whole lot of salt. By comparison, Bad Teacher had 5,323 tweets its Tuesday before release while That Awkward Moment had 7,145. I am very interested to see how Wednesday's numbers look and how much of a fall if any it will receive as the premiere buzz wanes. Regardless of how the premiere numbers are interpreted this remains the clear cut favourite amongst the new openers.

Brick Mansions saw a very modest 20% bump in buzz on Tuesday to 3,628 tweets, up from Monday's 3,016 tweets. By comparison, Sabotage had 1,348 tweets its Tuesday before release while Fast And Furious 6 had 88,945 tweets. With a unique name it has been relatively simple to grasp virtually all mentions for the film, unlike Sabotage which had a much more restrictive string to weed out false positives, as such I'm not so sure the final box office will be too different for both of them. Double digits is more than wishful thinking at this point.

With a sub-10% increase on Tuesday and less than 1,500 tweets The Quiet Ones is officially DOA. Indie horrors such as this traditionally have relied on online buzz heavily to succeed but with these lackluster numbers from Twitter I have a hard time seeing it pass $5 million over the weekend. The dip itself isn't the problem, more the overall lack of buzz, and if horror fans (who are very vocal on Twitter in general) aren't chatting about it then its going to have a hard time doing much of anything. Oculus had 6,240 tweets its Tuesday before release, while Paranormal Activity: The Marked Ones had 6,320.

Top 15 Movies for Tuesday April 22nd

Rk Film Mon Tue Week Mon-Tue %
1 (-) Divergent 35,819 33,101 68,920 -7.59%
2 (-) Captain America: The Winter Soldier 25,087 27,001 52,088 7.63%
3 (+8) Avengers: Age of Ultron 3,560 20,157 23,717 466.21%
4 (-1) The Fault in Our Stars 18,677 19,388 38,065 3.81%
5 (-) The Amazing Spider-Man 2 15,606 15,154 30,760 -2.90%
6 (-2) Godzilla (2014) 18,377 9,389 27,766 -48.91%
7 (+7) The Other Woman (2014) 3,262 9,149 12,411 180.47%
8 (-2) Heaven is for Real 8,456 7,601 16,057 -10.11%
9 (+1) X-Men: Days of Future Past 3,765 3,734 7,499 -0.82%
10 (+6) Brick Mansions 3,016 3,628 6,644 20.29%
11 (-2) Neighbors (2014) 3,863 3,417 7,280 -11.55%
12 (-4) If I Stay 4,002 3,401 7,403 -15.02%
13 (-6) How to Train Your Dragon 2 4,054 3,253 7,307 -19.76%
14 (+5) Rio 2 2,056 2,551 4,607 24.08%
15 (-3) Maleficent 3,421 2,386 5,807 -30.25%
24 (+1) The Quiet Ones 1,351 1,482 2,833 9.70%

Please check the methodology page for information about our Twitter project or here for historic data.

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