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'No Good Deed' Has Impressive Start To The Week on September 09, 2014

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By Alex Edghill

Tuesday Morning Update: No Good Deed had a surprisingly strong start to its release week as it raked in 12,554 tweets on Monday, a 40% hike from 8,951 tweets on Sunday. Its Facebook tally of 342k likes also is eye-opening, especially for an early September release. Idris Elba's profile has been on a dramatic rise over the better part of the last decade. There was no huge rush to stardom, instead he has grinded his way upwards, primarily as a character actor and part of a wider ensemble of recognized stars. This marks only his second lead role in a wide release film after Tyler Perry's Daddy's Little Girls seven years ago. Its true that film had the Tyler Perry name behind it (it opened to just over $11 million), but Elba is a much more recognizable star now in North America and with a very dry market this has the potential to stand out. By comparison, The Call had 1,307 tweets its Monday before release and  167,956 likes, and Straw Dogs had 694 tweets and 118,421 likes. The tweets and likes here for No Good Deed are very promising, and really anything even close to $10 million would have to be seen as a win for the film given the slow box office and undoubtedly modest budget.

Dolphin Tale 2 rounds out the new openers for the weekend as it began with 4,242 tweets and 403,456 likes on Monday. It is reusing the Facebook page from the first film like most sequels so it had a massive head start (the page had 315k likes at the beginning of 2014, so not that much of it can be attributed to the sequel yet). Like the first film it is hoping to connect with family audiences, specifically Christian family audiences as it has made a concerted push to market to that particular demographic which has proven to be box office gold over the last few years. By comparison, Dolphin Tale had 1,567 tweets three years ago on its Monday before release and 78,531 Facebook likes. This is definitely a strong beginning for the film but like Free Willy before it a sequel to a surprise family hit often has difficulty walking in its predecessors shoes. The first film opened to $19 million which is a hefty number and one I'm not so sure this has in it, but at the very least it should have enough gas in the tank to best No Good Deed and walk away with the weekend crown, something that eluded the first film in its opening frame.

Twitter Top 15 Movies for Monday September 8th

Rk Film Sun Mon Sun-Mon %
1 (-) If I Stay 39,278 21,057 -46.39%
2 (-) Guardians of the Galaxy 19,166 13,622 -28.93%
3 (-) No Good Deed (2014) 8,951 12,554 40.25%
4 (+60) Saw (2014 re-issue) 106 10,870 10154.72%
5 (+4) The Maze Runner 3,756 6,680 77.85%
6 (+69) The Boy Next Door 80 6,552 8090.00%
7 (+23) Annabelle 678 5,196 666.37%
8 (-3) The Hunger Games: Mockingjay Part 1 5,972 4,671 -21.78%
9 (-1) Avengers: Age of Ultron 4,617 4,487 -2.82%
10 (+3) Dolphin Tale 2 2,536 4,242 67.27%
11 (+3) Ouija 2,271 4,144 82.47%
12 (-2) Before I Go to Sleep 3,570 3,620 1.40%
13 (-2) The Equalizer 3,451 3,235 -6.26%
14 (-10) Men, Women & Children 7,304 2,276 -68.84%
15 (-) The November Man 1,862 1,925 3.38%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: Weekend Actuals: 'Guardians of the Galaxy' Leads for a Third Consecutive Weekend with $10.36M; 'The Identical' Stumbles with $1.59M on September 08, 2014

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By Daniel Garris

Disney's Guardians of the Galaxy took in $10.36 million this weekend to remain in first place at the box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the box office for three consecutive weekends and for four of the past six weekends. Guardians of the Galaxy was down 39 percent from last weekend's three-day frame, which represents a very solid hold for the weekend after Labor Day weekend. The film continues to benefit from very strong word of mouth and was also aided by the limited amount of new major releases entering the marketplace this weekend. Guardians of the Galaxy has grossed a massive $294.77 million in 38 days, which leaves the film just $5.23 million away from becoming the first release of 2014 to reach the $300 million domestic milestone.

Teenage Mutant Ninja Turtles held steady in second place with $6.51 million. Paramount's successful franchise re-launch was down a respectable 45 percent from last weekend's three-day performance. While its box office run is slowing down now, Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with $174.65 million through 31 days of release.

Let's Be Cops inched past If I Stay to place in third with $5.569 million. The two films were separated by only $13,627 for the frame. Fox's low-budget action comedy held up very nicely this weekend, as it was down just 33 percent. The 26-day total for Let's Be Cops stands at $66.77 million. Let's Be Cops continues to be aided from strong word of mouth and from the current lack of new comedies in the marketplace.

Warner's If I Stay followed in fourth with $5.556 million. The low-budget drama starring Chloë Grace Moretz was down a solid 40 percent from last weekend. If I Stay has grossed $39.47 million in 17 days, which is in line with pre-release expectations and represents a very solid performance with the film's cost in mind.

Relativity's The November Man and Universal's As Above/So Below claimed fifth and sixth place with respective takes of $4.31 million and $3.85 million. The November Man was down 46 percent from last weekend, while As Above/So Below fell a significant 55 percent. Respective total grosses stand at $17.98 million for The November Man in twelve days and at $15.71 million for As Above/So Below in ten days.

Freestyle's The Identical, the weekend's only new wide release, debuted with just $1.59 million to place in twelfth. The faith based drama was off to a very soft start, especially when considering that the film was only able to manage a per-location average of $811 from 1,956 locations. The poor performance of The Identical is in sharp contrast to the strong performance of Freestyle's God's Not Dead earlier this year.

Paramount's IMAX re-issue of Forrest Gump also failed to make much of an impact at the box office this weekend. The re-issue of the 1994 blockbuster starring Tom Hanks grossed $381,654 from 337 locations. That gave the film a lackluster per-location average of $1,133 for the frame. The lifetime unadjusted domestic gross for Forrest Gump now stands at $330.08 million.

GLOBAL: 'Lucy' Stays Hot Overseas, Crosses $300M Worldwide; 'Hercules' Nears $200M Outside of North America on September 07, 2014

lucy.pngLucy is up to $192.2 million overseas after adding $25.5 million from the overseas box office. Director Luc Besson enjoyed his biggest opening weekend in South Korea with the film's $7 million debut from the market. Lucy has grossed $313.4 million worldwide as the film prepares to reach cinemas in Russia next weekend.

Hercules earned $17.1 million in its latest frame overseas, taking its haul outside of North America up to $122.9 million. The weekend's strong numbers came in large part from an expansion that saw a $4.4 million bow in Brazil combined with a solid $3 million start from Germany and $1.4 million debut in Spain. Japan and China are still left on the calendar for Hercules as the action flick currently stands at $194.3 million worldwide.

Dawn of the Planet of the Apes brought in $16.6 mllion from 6,187 screens in 19 markets, including a debut in Venezuela that raked in four times the opening weekend of its predecessor. China is responsible for the biggest weekend haul once again with a $13.5 million frame that brings its market total up to $72 million. Dawn has grossed a total of $437.6 million overseas with Japan remaining on the schedule. The film has grossed $643.8 million worldwide.

Into the Storm brought in $11.6 million from 5,360 screens across 54 markets, lifting its total outside of North America to $65.7 million. The overseas haul helped the natural disaster flick cross the $100 million mark worldwide, as it currently stands at $110 million globally. Look for a big bump in business next weekend as the film expands to China on September 12.

Guardians of the Galaxy raked in $11.5 million in its sixth weekend overseas, taking its overseas cume up to $291.6 million and its global haul up to $586 million --$1 million above the global lifetime total of the first Iron Man film. Top markets include the UK ($43.2M), Russia ($36.4M), and Australia ($21.4M). The film will reach theaters in China and Italy this October.

Teenage Mutant Ninja Turtles collected $8.7 million from 48 territories to bring its overseas haul up to $125.6 million. The weekend tally brings its global total to $300 million worldwide with several major markets left on the agenda.

Deliver Us From Evil took in $6.9 million from 43 territories over the weekend, bringing its overseas cume to $34.3 million. The horror flick has grossed a total of $64.8 million worldwide.

The Fault in our Stars edged out The Expendables 3 in a head-to-head battle among two studio openers in Italy en route to a $5 million weekend from 14 markets. The teen drama has grossed over $170 million overseas and $294.7 million worldwide

If I Stay earned $4.6 million from 2,380 screens across 19 markets. The film has grossed $10.75 million overseas and $50 milliion worldwide.

Let's Be Cops enjoyed a $4.1 million weekend from 1,864 screens across 27 markets. The film is now up to $17.6 million outside of North America and $84 million worldwide.

Sex Tape grossed $4 million from 45 markets, bringing its overseas cume to $47.8 million. The raunchy comedy launched to a $2.4 million 5-day debut in the UK on Wendesday and still has major markets like France, Germany, and Italy on its agenda. The film has grossed a total of $86 million worldwide.

Step Up All In pulled in $3.6 million from 46 territories over the wekeend, including a $1.6 million hold from South Korea. The film has grossed $62.9 million overseas and $77.4 million worldwide with an Australian release slated on September 11.

22 Jump Street took in $3.2 million from 27 territories, bringing its overseas cume to $128.8 million. The comedy has grossed $319.4 million worldwide.

How to Train Your Dragon 2 collected $3 million from 2,883 screens in 27 markets. The overeseas cume now stands at $432 million, helping launch the film's global total above $605 million.

Transformers: Age of Extinction grossed $1.9 million from 43 territories, taking its total outside of North America up to $833 million. The film hsa grossed a total of $1.077 billion worldwide

As Above/So Below took in $1.6 million from 19 territories, bringing its overseas cume up to $4.7 million. The horror film has grossed a total of $20.2 million worldwide.

NORTH AMERICA: Studio Estimates: 'Guardians of the Galaxy' Leads for a Third Consecutive Weekend with $10.16M; 'The Identical' Starts Softly with $1.91M on September 06, 2014

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By Shawn Robbins

Sunday Update: Disney's Guardians of the Galaxy took in an estimated $10.16 million this weekend to remain in first place at the box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the box office for three consecutive weekends and for four of the past six weekends. Guardians of the Galaxy was down 41 percent from last weekend's three-day frame, which represents a very solid hold for the weekend after Labor Day weekend. The film continues to benefit from very strong word of mouth and was also aided by the limited amount of new major releases entering the marketplace this weekend. Guardians of the Galaxy has grossed a massive $294.57 million in 38 days, which leaves the film just $5.43 million away from becoming the first release of 2014 to reach the $300 million domestic milestone.

Teenage Mutant Ninja Turtles held steady in second place with an estimated $6.5 million. Paramount's successful franchise re-launch was down a respectable 45 percent from last weekend's three-day performance. While its box office run is slowing down now, Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with $174.65 million through 31 days of release.

Warner's If I Stay followed in third with an estimated $5.75 million. The low-budget drama starring Chloë Grace Moretz was down a healthy 38 percent from last weekend. If I Stay has grossed $39.66 million in 17 days, which is in line with expectations and represents a very solid performance with the film's cost in mind.

Let's Be Cops placed in fourth with an estimated $5.4 million. Fox's low-budget action comedy held up very nicely this weekend, as it was down just 35 percent. The 26-day total for Let's Be Cops stands at $66.59 million. Let's Be Cops continues to be aided from strong word of mouth and from the current lack of new comedies in the marketplace.

Relativity's The November Man and Universal's As Above/So Below claimed fifth and sixth place with estimated respective takes of $4.2 million and $3.72 million. The November Man was down 47 percent from last weekend, while As Above/So Below fell a sharp 57 percent. Respective total grosses stand at $17.87 million for The November Man in twelve days and at $15.58 million for As Above/So Below in ten days.

Freestyle's The Identical, the weekend's only new wide release, debuted with an estimated $1.91 million. The faith based drama was off to a very soft start, especially when considering that the film was only able to manage a per-location average of $977 from 1,956 locations. It should also be noted that Freestyle is expecting the film to experience a 33 percent daily increase on Sunday in comparison to Saturday. The poor performance of The Identical is in sharp contrast to the strong performance of Freestyle's God's Not Dead earlier this year.

Paramount's IMAX re-issue of Forrest Gump also failed to make much of an impact at the box office this weekend. The re-issue of the 1994 blockbuster starring Tom Hanks grossed an estimated $405,000 from 337 locations. That gave the film a lackluster per-location average of $1,202 for the frame.

- Daniel Garris

Saturday Update: Disney reports that Guardians of the Galaxy tacked on another estimated $2.71 million Friday, the start of its sixth weekend. That figure was off just 30 percent from last Friday and brings the film's domestic total to $287.1 million. The film's pace remains just over 1 percent ahead of Marvel's original Iron Man through the same point in release. BoxOffice projects a $10.6 million finish in first place this weekend for its third straight and fourth overall weekend victory.

One interesting note this weekend is that projections put Guardians and Teenage Mutant Ninja Turtles on pace to repeat as the top two films for a fifth consecutive weekend. Should that pace hold with actual results, it would mark the first any two films have accomplished that feat since 1984's Ghostbusters and Gremlins (which repeated as the top two for six weeks between June and July). Additionally, 1990's original Teenage Mutant Ninja Turtles flick paired with Pretty Woman to dominate the top two spots for seven weeks that year (March-May). It's unlikely that Guardians and the new Turtles will get that far, though, with Dolphin Tale 2 and/or No Good Deed poised to open at least that high next weekend.

Warner Bros.' If I Stay returned to second place on Friday as it posted $1.6 million at the start of its third frame, targeting a $4.9 million weekend. The total through Friday is $35.5 million.

Meanwhile, Fox's Let's Be Cops added $1.55 million on Friday and is projected to earn $5.0 million over the the weekend. The film's total through Friday is $62.75 million.

Paramount's Teenage Mutant Ninja Turtles was down 44 percent from last week to $1.5 million. The reboot has amassed an excellent $169.65 million domestically to-date. BoxOffice projects a $5.5 million fifth frame.

Relativity's The November Man added $1.24 million on Friday, down 44 percent from the same day last week. The Pierce Brosnan thriller has taken in $14.9 million in its first 10 days of release--20 percent behind The Debt at the same point. BoxOffice projects a $4.1 million sophomore frame.

Freestyle Releasing's The Identical bowed to $0.52 million in its first day of release. With a reported combined budget of more than $30 million, this is an unfortunate showing for the faith-based film, whose marketing penetration into the mainstream was almost non-existent. Freestyle projects a $2 million opening weekend.

On the limited release front, Paramount's 20th anniversary re-release of Forrest Gump took in an estimated $109,000 from 337 IMAX locations on Friday. By comparison, the IMAX and 3D re-issue of The Wizard of Oz last September took in $754,761 million from 318 locations on opening day. BoxOffice projects a $440,000 weekend for Gump.

Friday Update: Sources report that The Identical is targeting an opening day around $900,000. Should that hold, the weekend will likely tally between $2.6 million and $2.8 million.

Unfortunately, no early reports on Guardians of the Galaxy or Teenage Mutant Ninja Turtles are available at the time of publishing.

More as it comes.

NORTH AMERICA: 'Guardians of the Galaxy' Leads on Thursday with $0.84M on September 05, 2014

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By Daniel Garris

Disney's Guardians of the Galaxy grossed $0.841 million on Thursday to lead the daily box office for a thirteenth consecutive day. The blockbuster sci-fi superhero adaptation from Marvel did slide 14 percent from Wednesday, which represented one of the day's poorer daily percentage holds among wide releases. Daily percentage declines were noteworthy in general on Thursday, due in part to the NFL opening night game between Seattle and Green Bay. Guardians of the Galaxy was down 46 percent from last Thursday. The film led the weekly box office with $26.11 million. That represented a strong 8 percent increase over the previous week and brings the film's five-week total to a massive $284.41 million.

The November Man was up one spot from Wednesday to take second on Thursday with $0.501 million. Relativity's action thriller starring Pierce Brosnan was down 8 percent from Wednesday and down 40 percent from last Thursday. The November Man finished in fifth for the week with $11.98 million and has grossed $13.67 million in nine days of release. That is in line with pre-release expectations and places the film 20 percent behind the $17.09 million seven-day start of 2011's The Debt.

Let's Be Cops was also up one spot over Wednesday to place in third with $0.471 million. Fox's low-budget action comedy fell 8 percent from Wednesday and 45 percent from last Thursday. Let's Be Cops placed in fourth for the week with $12.08 million. That was down 19 percent from the previous frame and brings the film's 23-day total to a very solid $61.19 million.

Paramount's Teenage Mutant Ninja Turtles fell two spots from Wednesday to land in fourth on Thursday with $0.462 million. The successful franchise re-launch fell 15 percent from Wednesday (which represented the day's poorest daily percentage hold among wide releases) and 57 percent from last Thursday. Teenage Mutant Ninja Turtles took second place for the week with $17.49 million. The film was down 20 percent from the previous frame and continues to exceed expectations with a strong $168.15 million in four weeks.

Warner's If I Stay was up one spot from Wednesday to round out Thursday's top five with $0.423 million. The low-budget drama was down 5 percent from Wednesday and down a sharp 59 percent from last Thursday. If I Stay landed in third for the week with $13.35 million. That represented a 35 percent decline from the film's opening week performance and brings the film's two-week total to a solid $33.91 million.

Universal's As Above/So Below followed very closely behind in sixth with $0.422 million. The low-budget horror film fell 11 percent from Wednesday. As Above/So Below placed in sixth for the week with a seven-day take of $11.85 million. That was on the low end of expectations and places the film 2 percent behind the $12.09 million seven-day start of 2011's Apollo 18.


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