LOS ANGELES -- "Fifty Shades of Grey" doesn't open until February 13, but fans are already scooping up their tickets on Fandango to the hotly-anticipated adaptation of the popular best-seller. The film is currently the fastest-selling R-rated title in Fandango's 15-year history, already outpacing several major hits.
Fandango's top-5 R-rated advance ticketers, in first week of sales (as of Friday, January 16, 2015):
1. "Fifty Shades of Grey" (2014)
2. "Sex and the City 2" (2010)
3. "The Hangover Part II" (2011)
4. "The Hangover Part III" (2013)
5. "Gone Girl" (2014)
"Fifty Shades" is also having the biggest first week of ticket sales on Fandango for a non-sequel film, since the first "Hunger Games" movie in 2012, which still holds the record. Theater owners are posting new show times each day on Fandango to meet the hot fan demand in all the fifty states.
"It's tracking to be Fandango's fastest-selling R-rated movie of all time," says Fandango Chief Correspondent Dave Karger. "Very few books can claim true national phenomenon status - and ‘Fifty Shades' ranks with ‘Twilight,' "The Hunger Games' and ‘Gone Girl" as novels that entered the zeitgeist from coast to coast. Fans of the book have been waiting for years to see their favorite sexy characters come to life on the big screen, and they are clearly fueling our sensational advance sales."
At the end of December 2014, Fandango surveyed more than 1,000 ticket-buyers, asking them which 2015 films they're most excited to see on the big screen. "Fifty Shades" ranked among the top four films, along with "Star Wars: The Force Awakens," "Avengers: Age of Ultron," and "The Hunger Games: Mockingjay, Part 2," while "Fifty Shades" star Jamie Dornan was voted "Biggest Male Breakout Movie Star of 2015."
Fox reports that Taken 3 grabbed $2.13 million in first place on Wednesday, giving it a six-day domestic haul of $47.04 million. The Liam Neeson franchise three-quel is currently pacing 24 percent behind its predecessor.
Fresh off its Best Picture Oscar nomination this morning, Paramount's Selma took in $0.997 million in second place yesterday. The Martin Luther King, Jr. biopic has earned $16.55 million domestically thus far and is expected to post a strong hold at the upcoming 4-day weekend box office.
The Hobbit: The Battle of the Five Armies added $0.79 million yesterday, down 45 percent from the same day last week. The Middle-earth finale's domestic gross stands at $238.97 million through 29 days of play.
The Imitation Game posted $0.75 million in fourth place on Wednesday, giving it $42.78 million in all so far. The Alan Turing biopic scored eight Oscar nominations earlier this morning, including Best Picture, Best Actor, Best Actress, and Best Director. With a similar theatrical rollout since its late November debut, the film is pacing 23 percent ahead of The King's Speech at the same point in release.
Unbroken was off 42 percent from last Wednesday to $0.74 million yesterday. Its domestic total now stands at $103.7 million.
Just outside the top five, Into the Woods claimed $0.63 million on Wednesday for a 37 percent week-to-week drop. The Disney musical has accumulated $107.1 million to-date.
With $173 million in the bank globally, The Grand Budapest Hotel is the strongest earner of the eight Best Picture nominees. Yet it's clear that with a promising nationwide expansion coming this weekend--BoxOffice.com predicts $57 million over four days--American Sniper has the most to gain commercially now that the nominations are out. BoxOffice projects that the eight nominees could earn more than $340 million domestically post nods.
Selma is positioned well since its expansion only started last weekend. The Imitation Game is in the middle of its run, but it could end up doubling its current total thanks not only to the Best Picture nomination but also publicity from Benedict Cumberbatch's Best Actor nod. (The Theory of Everything will benefit in a similar way.) Boyhood and The Grand Budapest Hotel will gain the least theatrically since they are already available on home-viewing platforms.
The eight Best Picture nominees have grossed a combined $209.2 million as of Tuesday. In 2013, the Best Picture nominees had already earned $648.7 million domestic before nominations, and then posted a combined $164 million in domestic gains earned after nominations. 2012 delivered bigger gains with $376.5 million after nominations were announced. The 2012 crop of nominees had $625.6 million in the bank before nomination morning.
Here are key stats for this year's Best Picture nominees:
Domestic Gross as of 1/12/15: $3.3 million
Projected Final Domestic Gross (by BoxOffice.com): $200 million
Global Gross as of 1/11/15: $14.6 million
Domestic Gross as of 1/12/15: $26.5 million
Projected Final Domestic Gross: $45 million
Global Gross as of 1/11/15: $34.4 million
Domestic Gross as of 1/12/15: $24.3 million
Projected Final Domestic Gross: $35 million
Global Gross as of 1/11/15: $45.2 million
The Grand Budapest Hotel
Domestic Gross as of 1/12/15: $59.1 million
Projected Final Domestic Gross: $65 million
Global Gross as of 1/11/15: $173.8 million
The Imitation Game
Domestic Gross as of 1/12/15: $42.0 million
Projected Final Domestic Gross: $80 million
Global Gross as of 1/11/15: $73.1 million
Domestic Gross as of 1/12/15: $15.5 million
Projected Final Domestic Gross: $75 million
Global Gross as of 1/11/15: $15.5 million
The Theory of Everything
Domestic Gross as of 1/12/15: $26.1 million
Projected Final Domestic Gross: $45 million
Global Gross as of 1/11/15: $46.4 million
Domestic Gross as of 1/12/15: $6.0 million
Projected Final Domestic Gross: $15 million
Global Gross as of 1/11/15: $10.6 million
Expected Combined Domestic Gains from all 8 films after nominations: $346.4 million
By Daniel Garris
Fox's Taken 3 grossed $3.29 million on Tuesday to easily lead the daily box office for a fifth straight day. The third installment of the Liam Neeson led franchise was up 36 percent over Monday. Daily percentage increases were especially strong in general on Tuesday due in part to Monday's grosses being deflated a bit by the College Football Playoff National Championship game. Taken 3 has grossed a stronger than expected $44.91 million in five days. That places the film a reasonable 24 percent behind the $58.97 million five-day start of 2012's Taken 2.
Paramount's Selma held steady in second place with $1.16 million. The modestly budgeted Ava DuVernay directed awards season hopeful was up a healthy 46 percent over Monday. Selma has grossed a softer than expected $15.55 million after five days of wide release. The film will likely hold up very nicely over the next week, especially with aid from the upcoming Martin Luther King holiday weekend and strong word of mouth.
The Hobbit: The Battle of the Five Armies took in $1.00 million to remain in third. The third installment of Warner's The Hobbit trilogy was up 39 percent over Monday and down a sharp 48 percent from last Tuesday. The Battle of the Five Armies has grossed $238.18 million in 28 days and is now running just 2 percent ahead of the $234.20 million 28-day gross of 2012's The Hobbit: The Desolation of Smaug.
The Imitation Game was up one spot and an impressive 63 percent over Monday to take fourth on Tuesday with $0.987 million. The awards season hopeful from The Weinstein Company continues to display very strong holding power thanks in part to strong word of mouth and continued awards season buzz. The Imitation Game has grossed $42.02 million to date and should continue to hold up very well going forward.
Unbroken was down one spot from Monday to round out Tuesday's top five with $0.941 million. The Angelina Jolie directed war drama from Universal was up a strong 54 percent over Monday and down 43 percent from last Tuesday. Unbroken continues to exceed expectations with $102.96 million in 20 days.
Disney's Into the Woods took in $0.826 million to continue to claim sixth place. The Rob Marshall directed musical increased 39 percent over Monday and was down a very solid 37 percent from last Tuesday. Into the Woods has grossed a healthy $106.49 million through 20 days of release.
In other box office news, Fox's Night at the Museum: Secret of the Tomb surpassed the $100 million domestic mark yesterday after placing in seventh for the day with $0.447 million. The 26-day total for Secret of the Tomb stands at $100.31 million.