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NORTH AMERICA: 'Fifty Shades of Grey' Cracks $135M Mark on Wednesday; 'Kingsman' Still Strong'; 'American Sniper' Moves Back Into Third Place on February 26, 2015

feb20wknd.pngUniversal reports that Fifty Shades of Grey took in $1.77 million on Wednesday, representing a 58 percent drop from the same day last week. To date, the adaptation has earned $135.05 million domestically (9 percent ahead of the pace of Twilight).

Kingsman: The Secret Service remained in second place yesterday as it eased 40 percent from last Wednesday to $1.33 million. The graphic novel pic has grossed an impressive $72.6 million through 13 days of release. That put its 25.5 percent ahead of the pace of Jumper and 0.5 percent ahead of 2003's Daredevil.

American Sniper added another $0.79 million in third place on Wednesday, down 24 percent from last week and bringing its domestic haul up to $322.6 million.

Disney's McFarland, USA accounted for $0.66 million in fourth place yesterday. The pic has accumulated $13.4 million through six days of release, nearly 6 percent ahead of the pace of fellow Kevin Costner sports drama Draft Day.

The SpongeBob Movie: Sponge Out of Water took in $0.59 million yesterday for a 68 percent week-to-week drop. The sequel has brought in $128.5 million domestically thus far.

The DUFF added $0.44 million in sixth place, giving it a six-day total of $12.4 million. The surprise box office success is outpacing That Awkward Moment by 16 percent.

Meanwhile, Hot Tub Time Machine 2 took in $0.42 million yesterday for a six-day haul of $7.5 million. The sequel is trailing its predecessor by 59 percent through the same point in release.

NORTH AMERICA: 'Fifty Shades of Grey' Remains #1 on Tuesday with $2.27M; 'Kingsman' Passes the $70M Mark After $1.89M Second Place Take on February 25, 2015

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By Daniel Garris

Universal's Fifty Shades of Grey grossed $2.27 million on Tuesday to continue to lead the daily box office. The successful erotic romantic drama increased 23 percent over Monday, but was still down 59 percent from last Tuesday. While it continues to be heavily front-loaded, Fifty Shades of Grey has grossed an impressive $133.27 million in twelve days. That places the film 50 percent ahead of the $88.93 million twelve-day take of 2010's Valentine's Day.

Fox's Kingsman: The Secret Service held steady in second place with $1.89 million. The Matthew Vaughn directed graphic novel adaptation was up 31 percent over Monday and down a solid 42.5 percent from last Tuesday. Kingsman surpassed the $70 million mark yesterday and has grossed a stronger than expected $71.25 million in twelve days. The film is running an impressive 55 percent ahead of the $45.91 million twelve-day take of 2010's Red.

McFarland, USA was up one spot and a strong 45 percent over Monday to move into third on Tuesday with $1.04 million. Disney's well received sports drama starring Kevin Costner continues to perform towards the higher end of pre-release expectations with a five-day start of $12.78 million. That places McFarland, USA 7 percent ahead of the $11.91 million five-day take of last year's Draft Day.

Warner's American Sniper was down one spot to land in fourth place with $0.948 million. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 13 percent over Monday and down just 26 percent from last Tuesday. American Sniper has grossed a massive $321.79 million after 40 days of wide release, as it continues to move towards becoming the highest grossing release of 2014.

The SpongeBob Movie: Sponge Out of Water took in $0.892 million to remain in fifth. The successful 3D animated film from Paramount was up 24 percent from Monday and down a sharp 67.5 percent from last Tuesday. The SpongeBob Movie continues to exceed expectations with $127.85 million through 19 days of release.

The DUFF was up one spot and 37 percent over Monday to place in sixth with $0.662 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate continues to exceed expectations with $11.96 million in five days. The DUFF is running 18 percent ahead of the $10.13 million five-day start of last year's That Awkward Moment.

Paramount's Hot Tub Time Machine 2 was down one spot from Monday to finish in seventh with $0.595 million. The low-budget R-rated comedy sequel was up a modest 19 percent over Monday. Hot Tub Time Machine 2 has grossed a very disappointing $7.06 million in five days, which places the film 59 percent behind the $17.07 million five-day take of 2010's Hot Tub Time Machine.

Fandango Announces Tickets On Sale for 'The Divergent Series: Insurgent' on February 25, 2015

insurgent.pngFANS CAN NOW BUY ADVANCE TICKETS TO THE MARCH 20 RELEASE AND RECEIVE A FREE DOWNLOAD OF THE FIRST "DIVERGENT"MOVIE

LOS ANGELES (February 25, 2015) - Fandango, the nation's leading moviegoer destination, announced that advance tickets can now be purchased for Lionsgate's highly-anticipated "The Divergent Series: Insurgent," one month before the film hits theaters nationwide on March 20. Also launching today is a brand-new "Insurgent" trailer featuring Shailene Woodley, Kate Winslet, Theo James, Ansel Elgort, Naomi Watts, Octavia Spencer and Miles Teller.

As an added bonus, today on Fandango each "Insurgent" ticket transaction will receive a free download of the blockbuster first installment of the "Divergent" franchise (offer ends tonight at 9pm PT or while supplies last). Lionsgate also has partnered with Fandango to offer more than 50,000 additional gifts with purchase for ticket transactions with 24-hour flash sales during each following week leading up to the film's release. Prizes include downloads from the "Divergent" book series, exclusive tracks from the film's soundtrack, and more.

In the brand-new trailer, Tris (Shailene Woodley) takes on the earth-shattering fear simulation. Subjected to a series of mental simulations by Jeanine (Kate Winslet), the leader of the power-hungry Erudite elite, Tris is the only one who can unlock the truth in order to save her civilization.

"The Divergent Series: Insurgent" hits theaters nationwide in 2D, RealD, Digital 3D, and IMAX® 3D on March 20, 2015. Please follow us on Twitter for updates @Divergent and @Fandango and use hashtag #InsurgentTickets.

About Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 25,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with 45 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 30 million online and mobile visitors each month, according to comScore. Film fans also find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.

NORTH AMERICA: 'Fifty Shades of Grey' Leads Monday with $1.85M; 'Kingsman' Claims Second Place with $1.44M on February 24, 2015

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By Daniel Garris

Universal's Fifty Shades of Grey led the daily box office on Monday with $1.85 million. The successful erotic romantic drama was down 65 percent from Sunday and down 76 percent from last Monday. While it continues to be heavily front-loaded, Fifty Shades of Grey has grossed an impressive $131.01 million in eleven days. That places the film 49 percent ahead of the $87.87 million eleven-day take of 2010's Valentine's Day.

Fox's Kingsman: The Secret Service claimed second place with $1.44 million. The Matthew Vaughn directed graphic novel adaptation fell 72 percent from Sunday and 74 percent from last Monday. Kingsman continues to exceed expectations with $69.37 million in eleven days and is set to surpass the $70 million mark today. The film is running 55 percent ahead of the $44.64 million eleven-day take of 2010's Red.

Warner's American Sniper placed in third with $0.836 million. The blockbuster Clint Eastwood directed film starring Bradley Cooper was down 69 percent from Sunday and down 65 percent from last Monday. American Sniper has grossed a massive $320.85 million after 39 days of wide release, as it continues to move towards becoming the highest grossing release of 2014.

McFarland, USA finished in fourth with $0.719 million. Disney's well received sports drama starring Kevin Costner fell 75 percent from Sunday. The four-day total for McFarland, USA stands at $11.74 million. That is on the high end of pre-release expectations and places the film 10 percent ahead of the $10.66 million four-day start of last year's Draft Day.

The SpongeBob Movie: Sponge Out of Water rounded out Monday's top five with $0.717 million. The successful 3D animated film from Paramount was down 87 percent from Sunday and down a very sharp 92 percent from last Monday's Presidents' Day inflated performance. The 18-day total for The SpongeBob Movie stands at a stronger than expected $126.96 million.

Fellow Paramount release Hot Tub Time Machine 2 followed in sixth place with $0.501 million. The low-budget R-rated comedy sequel fell 66 percent from Sunday. Hot Tub Time Machine 2 has grossed a very disappointing $6.46 million in four days, which places the film 58.5 percent behind the $15.57 million four-day start of 2010's Hot Tub Time Machine.

The DUFF took seventh place with $0.485 million. The low-budget PG-13 rated comedy from CBS Film and Lionsgate was down a sharp 79 percent from Sunday, which is a sign of how heavily the film is skewing towards teens. The DUFF continues to exceed expectations with $11.29 million in four days and is running 21 percent ahead of the $9.35 million four-day take of last year's That Awkward Moment.

NORTH AMERICA: Weekend Actuals: 'Fifty Shades of Grey' Holds Off Newcomers to Remain #1 with $22.26M; 'McFarland, USA' Leads Openers with $11.02M; 'The DUFF' Surprises with $10.81M; 'Hot Tub Time Machine 2' Drowns with $5.96M on February 23, 2015

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By Daniel Garris

Universal's Fifty Shades of Grey held onto first place at the box office this weekend with $22.26 million. However, the successful romantic drama was down a massive 74 percent from last weekend's three-day debut. Initial front-loading driven by the film's pre-existing fanbase and Valentine's Day along with mixed word of mouth and poor critical reviews are all having an effect on the film. Fifty Shades of Grey held up well during the midweek, so it is likely the film will perform relatively stronger on weekdays than during the weekend going forward. In the bigger picture, Fifty Shades of Grey is still performing very well and continues to run towards the higher end of expectations with $129.16 million through ten days. That places the film a very impressive 49 percent ahead of the $86.93 million ten-day take of 2010's Valentine's Day (which fell 70 percent in its second weekend to gross $16.67 million).

Fox's Kingsman: The Secret Service took in $18.35 million to remain in second place. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down 49 percent from last weekend. That represented a very respectable second weekend hold, especially with last weekend's debut having been inflated a bit by the dual-holiday weekend. Kingsman continues to exceed expectations with a healthy $67.93 million in its first ten days of release. The film is currently running 56 percent ahead of the $43.52 million ten-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third with $16.57 million. That represented a 47 percent decline from the previous frame. While The SpongeBob Movie has been relatively front-loaded for a family film so far, the film continues to exceed expectations in a very big way with $126.25 million through 17 days. That places The SpongeBob Movie 37 percent ahead of the $92.34 million 17-day take of 2011's Rango. With no new family films entering the marketplace each of the next two weeks, The SpongeBob Movie could still stabilize going forward.

Disney's McFarland, USA led this weekend's openers with a fourth place debut of $11.02 million. The well received sports drama starring Kevin Costner opened on the high end of expectations. McFarland, USA opened 13 percent ahead of the $9.78 million start of last year's Draft Day.

McFarland, USA opened with $3.63 million on Friday, increased 25 percent on Saturday to gross $4.55 million and declined 38 percent on Sunday to take in $2.84 million. That gave the film a promising opening weekend to Friday ratio of 3.03 to 1. McFarland, USA also received a promising A rating on CinemaScore. The audience breakdown for the film was evenly split between genders and skewed heavily towards moviegoers over the age of 25 (70 percent).

The DUFF followed closely behind in fifth place with $10.81 million. The PG-13 comedy from CBS Films and Lionsgate exceeded pre-release expectations and was helped out this weekend by relatively high levels of online buzz. The DUFF opened 21 percent stronger than the $8.93 million start of last year's That Awkward Moment.

The DUFF opened with $4.29 million on Friday, was down 1 percent on Saturday with $4.26 million and declined 47 percent on Sunday to gross $2.27 million. That placed the film's opening weekend to Friday ratio at 2.52 to 1. The audience breakdown for the film skewed heavily towards female moviegoers (75 percent) and moviegoers under the age of 25 (68 percent). With an encouraging A- rating on CinemaScore and no real new direct competition until Cinderella and Insurgent open in March, The DUFF has a good chance of holding up nicely going forward.

Hot Tub Time Machine 2 stumbled out of the gates this weekend with a seventh place debut of $5.96 million. The R-rated comedy sequel from Paramount opened below pre-release expectations and 57.5 percent below the $14.02 million start of 2010's Hot Tub Time Machine. Clearly Hot Tub Time Machine 2 is a sequel that audiences weren't excited about.

Hot Tub Time Machine 2 opened with $2.30 million on Friday, decreased 5 percent on Saturday to take in $2.19 million and declined 33 percent on Sunday to gross $1.47 million. That gave the film an opening weekend to Friday ratio of 2.59 to 1. Going forward Hot Tub Time Machine 2 is unlikely to hold up as well as its predecessor did, especially after receiving a lackluster C- rating on CinemaScore.

Warner's American Sniper continued to have a presence at the box office with a sixth place take of $10.05 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a very solid 39 percent. American Sniper has grossed $320.01 million after 38 days of wide release and continues to march closer to becoming the highest grossing release of 2014 domestically (a mark which is currently held by The Hunger Games: Mockingjay - Part 1 with $336.41 million).


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