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NORTH AMERICA: Weekend Actuals: 'American Sniper' Continues to dominate with $30.66M; 'Project Almanac' Starts Softly with $8.31M; 'Black or White' Lands in Fourth with $6.21M on February 02, 2015

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By Daniel Garris

Warner's American Sniper dominated the box office for a third consecutive frame with $30.66 million this weekend. That represented the second largest unadjusted Super Bowl weekend gross ever (behind only the $31.12 million debut of 2008's Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour). The blockbuster Clint Eastwood directed film starring Bradley Cooper was down a sizable 53 percent from last weekend, as the film clearly took a hit this weekend from its target audience being focused on Super Bowl XLIX. American Sniper will likely re-stabilize next weekend with the Super Bowl now out of the way. The film has grossed a massive $247.75 million after 17 days of wide release. That places American Sniper a very impressive 46 percent ahead of the $169.56 million 17-day take of 2013's Gravity.

Paramount's Project Almanac was the weekend's top opener with a second place start of $8.31 million. That placed the low-budget sci-fi thriller a slim $42,388 ahead of Paddington this weekend. Project Almanac opened significantly below pre-release expectations, as it failed to spark much interest among moviegoers. Project Almanac opened a very disappointing 58 percent below the $19.88 million start of fellow Platinum Dunes film Ouija this past October. Project Almanac was likely hurt at least somewhat by having been delayed by nearly a year. On a positive note, Project Almanac did receive a B rating on CinemaScore, which is solid given the film's genre.

Paddington held steady in third place this weekend with $8.27 million. The well received family film from The Weinstein Company was down just 33 percent from last weekend. In addition to being aided by good word of mouth, Paddington also likely received an added boost this weekend from family audiences who wanted to catch the film before Paramount's The SpongeBob Movie: Sponge Out of Water arrives in the marketplace next weekend. Paddington surpassed the $50 million mark this weekend and has grossed a very solid $50.30 million in 17 days.

Relativity's Black or White debuted in fourth with $6.21 million. The drama starring Kevin Costner and Octavia Spencer opened towards the higher end of its modest expectations, as the film was able to find a bit of audience this weekend despite poor critical reviews. Black or White performed nearly identically to the $6.20 million start of Relativity's Beyond the Lights this past November. Black or White received an encouraging A- rating on CinemaScore, which suggests that the film is going over significantly better with moviegoers than it has with critics.

The Boy Next Door rounded out the weekend's top five with $6.08 million. Universal's low-budget thriller starring Jennifer Lopez was down three spots and a very sharp 59 percent from last weekend. The Boy Next Door has grossed a solid $24.67 million in ten days, but is likely to continue to fall off quickly going forward, especially with the upcoming release of Universal's highly anticipated Fifty Shades of Grey now in the near horizon.

Sony's The Wedding Ringer followed in sixth place with $5.69 million. The modestly budgeted comedy starring Kevin Hart and Josh Gad fell 50 percent from last weekend. The Wedding Ringer is on the verge of reaching the $50 million mark with a 17-day gross of $48.13 million.

Further down on this weekend's chart nether Open Road's The Loft nor A24's A Most Violent Year were able to pack much punch. The Loft debuted in tenth place with $2.75 million. Meanwhile, A Most Violent Year landed in thirteenth place with $1.51 million from 818 locations. The Loft suffered from being given a last minute wide release (after being long delayed), while A Most Violent Year has seen its early momentum come to a halt after not receiving a Best Picture nomination. A Most Violent Year has grossed $2.98 million to date.

Warner's Game of Thrones The IMAX Experience had a far more respectable performance this weekend with an $1.46 million from 205 IMAX locations. That gave the theatrical release consisting of the final two episodes of Season 4 of the popular HBO series a healthy per-location average of $7,142 for the frame. Game of Thrones The IMAX Experience is scheduled to play in IMAX locations through February 5th.

Social Media Response to Super Bowl Trailers: 'Jurassic World' The Big Winner on February 02, 2015

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By Alex Edghill

This year Super Bowl ad time went for a cool $4.5 million for 30 seconds. Despite that crazy high number eight films chose to show trailers during the big game: Jurassic World (which actually bought two slots - so a cool $9 million there), Furious 7, Tomorrowland, Minions, Fifty Shades Of Grey, Ted 2, Terminator: Genisys, Pitch Perfect 2. That is over $40 million dollars into the network's pockets from Hollywood, not a bad payday from one sector of the economy at all.

It didn't stop there though, a number of films also chose to air pregame trailers including: Avengers: Age Of Ultron, The Divergent Series: Insurgent, Hot Tub Time Machine, Seventh Son, Kingsman: The Secret Service, The SpongeBob Movie: Sponge Out Of Water, Inside Out to name a few. I won't spend much time on them in this column as I can only cover so much but its clear that it was a massive day for the box office prospects of 2015 in general.

Its difficult to guage just how much extra (or potentially less) dollars a title will make because of its spot but what is clear is that the Super Bowl has an audience of over 130 million worldwide, and with studios focusing more and more on International revenue its no wonder they were all clamoring to buy up available airtime during the game. In fact, certain pundits have pointed out that the Super Bowl airtime is actually a bargain even at $4.5 million for 30 seconds. How you might ask? Well given the level of viewers that works out to roughly $0.04 cents a viewer, which is about half the price of YouTube or Facebook.

This year I decided to look at three factors to figure out just how effective these ads were: Twitter Tweets, Facebook like increase from Saturday to Sunday and lastly the 2015 USA Today Ad Meter poll (basically a huge focus group who votes on which ad they liked best). I then took an average of their rank for all three to come up with my overall grade.

1. Jurassic World - Average Rank: 2.62

Probably to few people's surprise Jurassic World came in at number 1 for all eight films, leading both the number of tweets and USA Today's Ad Meter poll amongst the other films. Its Facebook number was a little soft (it ranked 6th), but considering that its reusing the old Jurassic Park page which already has over 5.6 million likes this isn't a huge concern. I've said it before but the Jurassic Park franchise has held the opening weekend record for over 6 years between the first and second film and has spawned billions in spin off revenue. Its a winner, and yes the third film was a relative dud but by bringing in Chris Pratt (aka Hollywood's hottest star right now) and going all out with its marketing spend this is a box office dollar atom bomb waiting to explode.

2. Furious 7 / Ted 2 - Average Rank: 3.33

Everyone's favourite inappropriate stuffed animal tied with the speedy Furious 7 in my rankings at 3.33. I'd give the nod to Furious 7 simply because it was more consistent across all three measured metrics (3rd, 3rd, and a 4th), while Ted 2 just rocked Facebook the hardest (it was 1st overall there) which brought its number up greatly. Tom Brady's appearance in the Ted commercial also particularly helped it on Facebook it seems. Regardless, these both have performed exceedingly well on social media, especially on Facebook where both are among the most liked active film franchises ever. Furious 7 should be the biggest of the entire franchise given the trajectory of recent films and also, unfortunately, as fans will likely come out in droves to say goodbye to one of the franchise's mainstay Paul Walker who sadly died in a car crash while the film was still in production. Ted 2 has a few more questions surrounding it and if it can match the huge opening and total of the first film which was one of 2012's top 10 box office earners at $218 million. Based on these numbers its hard to argue that its going to not open to $50 million plus like the first one, though its legs and overall total might suffer depending on how well received it is by critics and fans.

4. Fifty Shades Of Grey - Average Rating: 4.00

Fifty Shades was also a notable hit, coming in #2 for both Twitter and Facebook tweets/likes on the day. Perhaps surprisingly it was the worst reviewed film on USA Today's Ad Meter with just a 3.95 average rating, clearly not connecting with their users as it did with other social media sources. Ad Meter is a statistically significant and representative sample of the entire population supposedly (whereas Facebook and Twitter skew younger and female) so perhaps this is an early sign that this is not going to be as big as some speculate? A bad Ad Meter score is definitely not a kiss of death (just look at last year when Transformers: Age Of Extinction was second last and still made $250 million), but it does raise some questions about how wide of an appeal it will have or its staying power after opening.

5. Minions - Average Rating: 4.33

Middle of the road here for the Minions with its Ad Meter score being the best of its three metrics, coming in second overall. It has been slaying it on Facebook in recent months so I was a little surprised it didn't do better there, but with over 27 million likes in total its not like its hurting by any means. Add to all this the fact that a huge part of its audience are kids who are outside of all three of these measures.

6. Pitch Perfect 2 - Average Rating: 5.33

Struggled to really break out, doing its best on Ad Meter surprisingly, the same source which panned Fifty Shades which is what makes me believe that it wasn't just that Ad Meter had a bunch of men voting that Fifty Shades performed poorly. I was a little surprised to see this having a Super Bowl ad to be honest considering the first film cost under $20 million, even if the budget here is double it means they blew 10% of their entire production cost on 30 seconds of ad time. The first film was such a cash cow though I think they are willing to roll the dice here to help ensure similar returns.

7. Terminator: Genisys - Average Rating: 6.00

No two ways about it, this struggled badly. Facebook was its best performance where it ranked third, but it was dead last on Twitter and second last on Ad Meter. The Terminator franchise has spawned some big hits but also some relative duds and it would appear as though this is on its way to being classified with the latter.

8. Tomorrowland - Average Rating: 7.00

Whereas Terminator: Genisys struggled this flat out bombed in terms of its reception yesterday. Its average rank of 7 out of 8 about says it all all with some pretty alarming stats for Facebook where it rose just 2,382 likes despite having under 25,000 total likes. Interest here was very very low and they really need to pull back the curtains a bit to reveal more of the plot because people aren't biting on what little is being fed to them.

Overall Stats

Film Movie Name Tweets Likes+ Ad Meter Average
1 Jurassic World 59,327 9,015 5.62 2.67
2 Furious 7 22,837 34,283 5.07 3.33
3 Ted 2 16,408 85,985 4.95 3.33
4 Fifty Shades of Grey 33,433 53,585 3.95 4.00
5 Minions 8,239 27,080 5.54 4.33
6 Pitch Perfect 2 11,369 7,541 5.06 5.33
7 Terminator Genisys 5,691 41,145 4.55 6.00
8 Tomorrowland 6,028 2,382 4.84 7.00

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GLOBAL REPORT: 'Hobbit' Crosses $900M Global Mark; 'Taken 3' Nears $250M on February 01, 2015

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The Hobbit: The Battle of the Five Armies grossed $22.4 million from 57 markets, lifting the overseas total to $664.2 million. China's second weekend brought in $20.2 million of that figure, helping China unseat Germany as the top foreign market for the film with a $92.6 million cume. The final Hobbit film has grossed $915.8 million globally.

Taken 3 earned $21.2 million following an expansion in Latin America, lifting its overseas total to $164.5 million. Mexico led new openers with a $3.5 million bow. The action flick has grossed a total of $245.7 million worldwide.

Big Hero 6 took a $6 million debut ($6.8M including previews), taking over the top spot in the market. South Korea continues to hold well for the film, dropping only 14% in its second weekend as it took the top spot. The two territories helped Big Hero 6 net $20.1 million over the weekend, lifting its overseas cume to $266.6 million. Japan continues to lead foreign markets with a $63 million total. Big Hero 6 has grossed $484.7 million worldwide.

American Sniper grossed $11.1 million over the weekend. The film has now grossed $67.3 million outside of North America as it continues to grow domestically. The Clint Eastwood film has made $316.2 million globally.

The Spongebob Movie: Sponge Out of Water hit screens overseas this weekend, playing at 935 locations in 5 territories. The film brought in a strong $6.7 million debut in Mexico from 672 locations, claiming the top spot in the market. Spongebob opens in North America next week with an $8 million head start from this weekend's results.

The Theory of Everything opened in second place in Australia, netting $1.3 million at 241 dates. The weekend total from the film brought in a total of $7.5 million. The awards contender has grossed a total of $51.2 million overseas and $81.8 million globally.

Kingsman: The Secret Service launched overseas ahead of its North American release, taking a combined $7.2 million from the UK and Sweden. The UK debut netted $6.7 million from 950 locations.

Night at the Museum: Secret of the Tomb crossed the $200 million mark overseas after a $6.8 million weekend. The film took the top spot in Italy with a $2.78 million debut from 416 screens. The film has grossed a total of $204.7 million outside of North America and $314.4 million globally.

Penguins of Madagascar made $6.7 million in its latest frame overseas. The film opened to $1.2 million from 235 screens in Poland. The film retained the #1 spot in Brazil for a third consecutive weekend with a $1.9 million haul, liftings the Brazilian cume to $13.4 million. The film has now grossed $252.5 million outside of North America and $333.8 million globally.

Unbroken made $6.4 million from 46 territories, reaching $36 million cume outside North America. A #4 debut in China contributed $2.9 million, while its Italian debut brought in $1.3 million in a #3 finish. The drama has grossed $150 million worldwide.

Birdman is flying high thanks to awards buzz surrounding the film. The art-house favorite added $4.7 million to its tally, including a $785k bow from 156 screens in Germany. The film has grossed $26 million overseas and $59.2 million worldwide.

Into The Woods grossed $4.7 million over the weekend, lifting its overseas total to $40.6 million. The musical has grossed $165 million worldwide.

Exodus: Gods and Kings expanded to its final market, Japan, where it grossed $2 million from 678 screens. The weekend tally amounted to $4.4 million. Exodus has grossed $195.6 million overseas and $260.2 million worldwide.

Seventh Son continues to earn overseas ahead of its North American debut. The film grossed $2.7 million from 45 territories, including a $281k bow in India, to reach an $82 million cume. China leads the overseas markets with a $25.7 million total.
 

 

NORTH AMERICA: Weekend Studio Estimates: 'American Sniper' Continues to Dominate with $31.85M; 'Project Almanac' Starts Softly with $8.50M; 'Black or White' Lands in Fourth with $6.46M; 'Game of Thrones' Claims a Solid $1.50M in Limited Release on January 31, 2015

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Sunday Update: Warner's American Sniper dominated the box office for a third consecutive weekend with an estimated $31.85 million. That represented the largest unadjusted Super Bowl weekend gross ever (the previous record being the $31.12 million debut of 2008's Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour). The blockbuster Clint Eastwood directed film starring Bradley Cooper was down a sizable 51 percent from last weekend, as the film clearly took a hit this weekend from its target audience being focused on Super Bowl XLIX. American Sniper will likely re-stabilize next weekend with the Super Bowl out of the way. The film has grossed a massive $248.94 million after 17 days of wide release. That places American Sniper a very impressive 47 percent ahead of the $169.56 million 17-day take of 2013's Gravity.

With moviegoers not interested by the weekend's three new wide releases, Paddington moved into second place with an estimated $8.505 million. The well received family film from The Weinstein Company was up one spot from last weekend and down a slim 31 percent. In addition to being aided by good word of mouth, Paddington also likely received an added boost this weekend from family audiences who wanted to catch the film before Paramount's The SpongeBob Movie: Sponge Out of Water arrives in the marketplace next weekend. Paddington surpassed the $50 million mark this weekend and has grossed a very solid $50.54 million in 17 days.

Paramount's Project Almanac was the weekend's top opener with an estimated third place start of $8.50 million (with Paddington and Project Almanac currently only separated by $5,000, the race for second place is obviously too close to call). However, the low-budget sci-fi thriller opened significantly below pre-release expectations, as it failed to spark much interest among moviegoers. Project Almanac opened a very disappointing 57 percent below the $19.88 million start of fellow Platinum Dunes film Ouija this past October. Project Almanac was likely hurt at least somewhat by having been delayed by nearly a year. On a positive note, Project Almanac did receive a B rating on CinemaScore, which is very solid given the film's genre.

Relativity's Black or White debuted in fourth with an estimated $6.46 million. The drama starring Kevin Costner and Octavia Spencer opened on the high end of its modest expectations, as the film was able to find a bit of audience this weekend despite poor critical reviews. Black or White performed very similarly to the $6.20 million start of Relativity's Beyond the Lights this past November. Black or White received an encouraging A- rating on CinemaScore, which suggests that the film is going over significantly better with moviegoers than it has with critics.

The Boy Next Door rounded out the weekend's top five with an estimated $6.1 million. Universal's low-budget thriller starring Jennifer Lopez was down 3 spots and a very sharp 59 percent from last weekend. The Boy Next Door has grossed a solid $24.69 million in ten days, but is likely to continue to fall off quickly going forward, especially with the upcoming release of Universal's highly anticipated Fifty Shades of Grey now in the near horizon.

Sony's The Wedding Ringer followed in sixth place with an estimated $5.7 million. The modestly budgeted comedy starring Kevin Hart and Josh Gad fell 50 percent from last weekend. The Wedding Ringer is on the verge of reaching the $50 million mark with a 17-day gross of $48.14 million.

Further down on this weekend's chart nether Open Road's The Loft nor A24's A Most Violent Year were able to pack much punch. The Loft debuted in tenth place with an estimated $2.88 million. Meanwhile, A Most Violent Year landed in thirteenth place with an estimated $1.70 million from 818 locations. The Loft suffered from being given a last minute wide release (after being long delayed), while A Most Violent Year has seen its early momentum come to a halt after not receiving a Best Picture nomination. A Most Violent Year has grossed $3.17 million to date.

Warner's Game of Thrones The IMAX Experience had a far more respectable performance this weekend with an estimated $1.50 million from 205 IMAX locations. That gave the theatrical release consisting of the final two episodes of Season 4 of the popular HBO series a healthy per-location average of $7,322 for the frame. Game of Thrones The IMAX Experience is scheduled to play in IMAX locations through February 5th.

Saturday Update: Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Check BoxOffice tomorrow for official weekend estimates from the studios.

Friday Update: Sources report that Project Almanac bowed to $375K from Thursday evening shows. That's noticeably behind Into the Storm's $800K early show take last August, although that film had the advantage of opening during late summer when schools were out.

Also opening this weekend are Black or White (which earned $115K from Thursday shows) and The Loft, though none of the three newcomers will be able to unseat American Sniper from the top spot over Super Bowl weekend.

More as it comes.

NORTH AMERICA: 'American Sniper' Claims $217.1M After Two Weeks of Wide Release on January 30, 2015

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By Daniel Garris

Warner's American Sniper took in $3.67 million on Thursday to lead the daily box office for a fourteenth straight day. The blockbuster Clint Eastwood directed film starring Bradley Cooper was down 4 percent from Wednesday and down a significant 52 percent from last Thursday. American Sniper easily led the weekly box office with $81.32 million for the frame. That was down a healthy 39 percent from the previous week and places the film's domestic total at $217.09 million after two weeks of wide release. American Sniper is running an extremely impressive 56 percent ahead of the $139.54 million two-week take of 2013's Gravity.

The Boy Next Door held steady in second place with $0.792 million. The Jennifer Lopez led thriller from Universal fell 6 percent from Wednesday's performance. The Boy Next Door placed in second for the week with $18.59 million. The film was off to a very solid start this week, especially with its low production budget in mind. The Boy Next Door is running 18 percent ahead of the $15.71 million seven-day take of 2010's The Back-Up Plan.

Sony's The Wedding Ringer took in $0.685 million to remain in third. The modestly budgeted comedy starring Kevin Hart and Josh Gad was down 4 percent from Wednesday and down 42 percent from last Thursday. The Wedding Ringer placed in third for the week with $14.367 million. That was down 49 percent from the previous week and brings the film's two-week total to a solid $42.44 million.

The Weinstein Company's The Imitation Game continued to claim fourth with $0.542 million for the day. The Best Picture nominee starring Benedict Cumberbatch fell a slim 2 percent from Wednesday and just 13 percent from last Thursday. The Imitation Game placed in fifth for the week with $9.28 million and has grossed a healthy $62.78 million to date.

Fellow Best Picture nominee Selma was up two spots and 14 percent over Wednesday to round out Thursday's top five with $0.480 million. The critically acclaimed film from Paramount finished in seventh this week with $7.19 million. That was down 55 percent from the previous frame and places the film's total gross at $40.91 million after three weeks of wide release.

Paddington was down one spot and 2 percent from Wednesday to land in sixth with $0.447 million. The well received family film from The Weinstein Company placed in fourth for the week with $14.364 million. Paddington was down 48 percent from last week and has grossed $42.04 million in its first two weeks.


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