NORTH AMERICA: 'Guardians of the Galaxy' Claims Second Best 6-Day Haul of 2014 with $126.8M on August 07, 2014

image.jpgDisney reports that Guardians of the Galaxy added $8.8 million on Wednesday for a 26 percent day-to-day drop. That represents the best first Wednesday gross by any film in 2014, topping Transformers: Age of Extinction's $7.7 million. Through 6 days, Marvel's Guardians has amassed $126.76 million domestically--47 percent ahead of the pace of 2011's Captain America: The First Avenger, as well as 12 percent ahead of Captain America: The Winter Soldier through the same respective points. After an opening weekend just 6 percent below the fourth Transformers, Guardians is now a mere 1.5 percent off its pace.

Get On Up took in $0.95 million yesterday, off 29 percent from Tuesday, to give it $17.1 million through its first 6 days. The James Brown biopic trails 42 and Lee Daniels' The Butler by 52 percent and 48 percent, respectively, through the same point in release.

Lucy took third place on Wednesday with $1.9 million, down 49 percent from the same day last week. The Scarlett Johansson flick has earned a strong $86.3 million through 13 days of release, 10 percent more than 2010's Salt through the same point.

Hercules claimed fourth yesterday with $1.16 million, representing a 56 percent week-to-week drop. Through 13 days, the pic has totaled $56.9 million domestically--10 percent behind Wrath of the Titans through the same point.

Rounding out the top five, Dawn of the Planet of the Apes slipped 49 percent from last Wednesday to $0.94 million yesterday. The sequel's total through 27 days is $192.7 million, or 27 percent more than its 2011 predecessor claimed through the same period.


'Ninja Turtles' Hoping For Second Place on August 07, 2014


By Alex Edghill

Thursday Morning Update: Teenage Mutant Ninja Turtles had the biggest fall on Wednesday amongst the new openers as it dropped 33% to 11,193, down from 16,799 tweets on Tuesday.

By comparison, Transformers: Age Of Extinction had 78,963 tweets its Wednesday before release while Godzilla had 48,112. We are predicting $40 million for the film on the weekend which will be good enough for #2 on the weekend behind the returning Guardians Of The Galaxy's $44 million.

Into The Storm eclipsed the Turtles for the first time on the week on Wednesday as it rose 200% to 21,078 tweets, up from 7,030 tweets on Tuesday. Very strong increase for the film and as such we are predicting $14 million for it over the weekend.

Step Up All In and The Hundred Foot Journey both had trouble at posting a big increase on Wednesday as they rose 1% and 16% respectively. Yes its true this was much better than Turtles in terms of increases but the lower numbers overall here really limit their potential. We are predicting $10.2 million and $10.3 million respectively for the films.

Twitter Top 15 Movies for Wednesday August 6th

Rk Film Tue Wed Week Tue-Wed %
1 (-) Guardians of the Galaxy 83,096 89,093 284,980 7.22%
2 (+3) Into the Storm 7,030 21,078 37,363 199.83%
3 (-) If I Stay 16,227 17,650 49,554 8.77%
4 (+3) The Hunger Games: Mockingjay Part 1 5,605 12,774 24,403 127.90%
5 (-3) Teenage Mutant Ninja Turtles (2014) 16,799 11,193 43,426 -33.37%
6 (-) The Expendables 3 5,695 6,030 19,420 5.88%
7 (+4) Avengers: Age of Ultron 4,511 5,582 14,221 23.74%
8 (+1) Step Up All In 5,062 5,103 16,334 0.81%
9 (-1) Transformers: Age of Extinction 5,339 5,055 18,054 -5.32%
10 (+14) Maleficent 2,085 4,056 8,723 94.53%
11 (-7) Let's Be Cops 10,711 4,055 23,265 -62.14%
12 (-2) 22 Jump Street 4,627 3,927 14,842 -15.13%
13 (-1) Dawn of The Planet of The Apes 4,258 3,502 12,441 -17.75%
14 (-) Fifty Shades of Grey 3,792 3,493 12,564 -7.89%
15 (+2) Before I Go to Sleep 2,823 2,847 9,216 0.85%
28 (+3) The Hundred-Foot Journey 942 1,097 2,980 16.45%

Please check the methodology page for information about our Twitter project or here for historic data.

Fandango: 'Turtles' Challenges 'Guardians' in Weekend Ticket Sales on August 07, 2014

fandango.pngLOS ANGELES - August 7, 2014 - According to Fandango, the nation's leading moviegoer destination, Michael Bay's "Teenage Mutant Ninja Turtles' (opening tonight) is shredding its way to the top of the company's Fanticipation movie buzz indicator, scoring a powerful 89 out of 100 points, while "Guardians of the Galaxy" stands strong with 87 points in its second week.

Moviegoers are shelling out big time for "Turtles," with the movie leaping to the top of Fandango's weekend ticket pre-sales. Representing a major slice of tickets since Monday, "Turtles" shows no signs of slowing. It is outpacing both 2009's "G.I. Joe: Rise of the Cobra" and 2013's "G.I. Joe: Retaliation" at the same point in the Fandango sales cycle.

Fandango surveyed more than 1,000 "Turtles" ticket-buyers on its site and found that:
87% watched the cartoon series;
82% had seen one of the previous movies;
72% are fans of the film's producer, Michael Bay;
57% are fans of the film's star, Megan Fox;
56% picked Michelangelo as their favorite turtle.
"Like last week's blockbuster, ‘Guardians,' ‘Turtles' is a family-oriented action movie appealing to tweens and teens as well as parents looking for a fantasy nostalgia trip," says Fandango Chief Correspondent Dave Karger. "Throw in some giant action set-pieces courtesy of producer Michael Bay, and you've got the recipe for a late summer hit."

Fandango is unveiling original artwork and videos inspired by "Teenage Mutant Ninja Turtles," including a unique time lapse video of Cleveland-based artist George Vlosich recreating the famous "Turtles" characters as an incredible Etch A Sketch portrait. Fandango is also debuting exclusive fan-created "Turtles" artwork (by Tracy Tubera) and an exclusive "Ninja Turtles" infographic by Kansas City artist Rachel Ignotofsky.

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.


NORTH AMERICA: 'Guardians of the Galaxy' Continues to Sizzle with $117.95M in Five Days on August 06, 2014


By Daniel Garris

Guardians of the Galaxy continued to light the box office on fire on Tuesday with $11.91 million. The 3D sci-fi superhero film from Disney and Marvel increased a slim 2 percent over Monday's performance. That represented the day's poorest percentage hold among wide releases, which was quite understandable given the size of the film's daily grosses. Guardians of the Galaxy continues to exceed expectations with a very strong $117.95 million in its first five days of release. Thanks in part to stronger midweek summer grosses, Guardians of the Galaxy is now running an impressive 9 percent ahead of the $108.22 million five-day start of Captain America: The Winter Soldier earlier this year.

Universal's Lucy held steady in a distant second with $2.58 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was up a respectable 11 percent over Monday, but still down 53 percent from last Tuesday. Lucy has grossed a stronger than expected $84.44 million in twelve days. That places the film 11 percent ahead of the $76.36 million twelve-day take of 2010's Salt.

Hercules took in $1.63 million to remain in third place. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was up 15 percent over Monday and down a sharp 57 percent from last Tuesday. Hercules continues to outpace its relatively modest pre-release expectations with $55.71 million in twelve days. However, the film also continues to display signs of significant front-loading.

Universal's Get on Up claimed fourth place with $1.33 million. The James Brown biopic starring Chadwick Boseman increased a modest 7 percent over Monday. Get on Up has grossed a softer than expected $16.16 million in five days and isn't showcasing the most promising daily percentage holds thus far. With that in mind, the film's hold this upcoming weekend will be especially important.

Fox's Dawn of the Planet of the Apes rounded out the day's unchanged top five with $1.29 million. The 3D sci-fi action sequel was up 12 percent over Monday and down 49 percent from last Tuesday. Dawn of the Planet of the Apes continues to exceed expectations with a 26-day take of $191.75 million. That leaves the film just $8.25 million away from reaching the $200 million domestic milestone.

'Ninja Turtle' Distance Themselves From Other Openers on August 06, 2014


By Alex Edghill

Wednesday Morning Update: Teenage Mutant Ninja Turtles was the only one of the four new upcoming wide openers with any increase to speak of on Tuesday. It rose 8% to 16,799 tweets on Tuesday, up from 15,434 tweets on Monday. Its Facebook numbers rose to 880,948 likes, up from 859,737 likes the day before. No matter how you slice it, an 8% bump three days before release for a film which is attempting to appeal to a very wide demographic base is pretty poor. Yes its overall numbers are hefty but this was always to be expected given the very vocal and passionate fanbase for the big green guys. Without a big influx of new buzz this week it is going to have a hard time even breaking $40 million.

Into The Storm suffered a 24% drop to 7,030 tweets on Tuesday, down from 9,255 on Monday while Facebook rose just under 4,000 likes to 342,814 on the day. This drop was actually less than I had pictured and so far on Wednesday it is actually very close to Turtles which is a strong sign. This is definitely pulling ahead of the others for second place amongst the new openers given these returns.

Step Up All In also had a fall on Tuesday as it slipped to 5,062 tweets, down 18% from 6,169 tweets on Monday. By comparison, Step Up Revolution had 13,280 tweets its Tuesday before release. While release week increases have always been tiny for the Step Up franchise a drop as big as this is new territory. Throw in the fact that it is running at less than half the buzz from the last installment two years ago I have a hard time seeing anything more than $10 million here.  

The Hundred Foot Journey rose a mammoth 1 tweet on Tuesday to 942 tweets. I'm not as concerned with its social media returns because of its target audience but these paltry numbers despite a unique title tell me that the film is not going to seep into other demographics outside of its 50+ core and as such anything more than high single digits won't be possible.

Twitter Top 15 Movies for Tuesday August 5th

Rk Film Mon Tue Week Mon-Tue %
1 (-) Guardians of the Galaxy 112,791 83,096 195,887 -26.33%
2 (+1) Teenage Mutant Ninja Turtles (2014) 15,434 16,799 32,233 8.84%
3 (-1) If I Stay 15,677 16,227 31,904 3.51%
4 (+1) Let's Be Cops 8,499 10,711 19,210 26.03%
5 (-1) Into the Storm 9,255 7,030 16,285 -24.04%
6 (-) The Expendables 3 7,695 5,695 13,390 -25.99%
7 (+3) The Hunger Games: Mockingjay Part 1 6,024 5,605 11,629 -6.96%
8 (-1) Transformers: Age of Extinction 7,660 5,339 12,999 -30.30%
9 (-) Step Up All In 6,169 5,062 11,231 -17.94%
10 (-2) 22 Jump Street 6,288 4,627 10,915 -26.42%
11 (+3) Avengers: Age of Ultron 4,128 4,511 8,639 9.28%
12 (+1) Dawn of The Planet of The Apes 4,681 4,258 8,939 -9.04%
13 (-1) Get On Up 4,989 3,995 8,984 -19.92%
14 (-3) Fifty Shades of Grey 5,279 3,792 9,071 -28.17%
15 (+3) Hercules (2014) 2,494 2,986 5,480 19.73%
30 (-) The Hundred-Foot Journey 941 942 1,883 0.11%

Please check the methodology page for information about our Twitter project or here for historic data.

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