By Alex Edghill
Thursday Morning Update: 22 Jump Street rose a couple points to 81,419 tweets on Wednesday up from 79,925 tweets the day before. Hard to believe that with these numbers it isn't leading all films but The Fault In Our Stars and Maleficent continue to be juggernauts that command huge numbers of tweets each day despite their waning box office numbers. No R-Rated comedy has ever thrown up these types of numbers, not even Hangover II. We are predicting a huge $65 million beginning for it thanks weekend thanks to all this hoopla and with the strong word of mouth it is receiving $200 million+ should be a virtual lock domestically.
How To Train Your Dragon 2 had a 27% jump to 10,816 tweets, up from Tuesday's 8,549 tweets. By comparison, How To Train Your Dragon had 1,698 tweets its Wednesday before release while The LEGO Movie had 18,155, and Rio 2 had 10,524. Strong numbers here again but I was hoping to see it far surpass Rio 2 and be closer to The LEGO Movie at this point, especially since its search string is actually more straightforward than Rio 2. Still, its not like its disappointing per say, just that I thought it would do even better and in light of this we are predicting a very close race between this and 22 Jump Street with the latter inching ahead of Dragon's projected $64 million start.
Dumb And Dumber To expanded even further to 34,361 tweets on Wednesday which is easily one of the best comedy-genre first trailers I have seen on Twitter. Its a long long way out but this looks primed to be a strong holiday contender given this early reaction. It will be interesting to see how it holds up in appeal to its second trailer and if it can carry this sort of interest along with it but color me impressed.
Frank Miller's Sin City: A Dame To Kill For (quite a mouthful I know), debuted its first trailer and it fizzled its way to 4,561 tweets on the day. Considering that 300: Rise OF An Empire had 20,391 tweets for its first trailer back in June of 2013 Dame's number here is severely lacking. The late August date is one that doesn't inspire much confidence as it is traditionally a dumping ground so it will have to do a much better job of generating chatter in the coming months if its to aspire to be more Sin City than The Spirit.
Top 15 Movies for Wednesday June 11th
|1 (-)||The Fault in Our Stars||246,462||164,069||646,991||-33.43%|
|3 (-1)||22 Jump Street||79,925||81,419||219,956||1.87%|
|4 (+1)||Dumb and Dumber To||11,067||34,361||45,709||210.48%|
|5 (-1)||Edge of Tomorrow||14,186||14,922||46,853||5.19%|
|6 (+1)||X-Men: Days of Future Past||7,729||12,165||28,404||57.39%|
|7 (-1)||How to Train Your Dragon 2||8,549||10,816||26,643||26.52%|
|8 (+3)||If I Stay||4,746||8,717||18,181||83.67%|
|9 (-)||Transformers: Age of Extinction||5,437||7,524||16,755||38.39%|
|10 (+80)||Frank Miller's Sin City: A Dame To Kill For||16||4,561||4,612||28406.25%|
|11 (+4)||The Amazing Spider-Man 2||3,078||3,618||9,797||17.54%|
|12 (-)||The Hunger Games: Mockingjay Part 1||4,440||3,568||11,845||-19.64%|
|13 (-)||Godzilla (2014)||3,943||3,218||11,208||-18.39%|
|14 (+22)||The Penguins of Madagascar||453||3,217||4,067||610.15%|
|15 (+34)||The Interview (2014)||305||3,144||3,689||930.82%|
LOS ANGELES - June 11, 2014 - According to Fandango, the nation's leading moviegoer destination, two highly-anticipated sequels, "22 Jump Street" and "How to Train Your Dragon 2" are on track to score big with weekend audiences, scoring 91 and 90 out of 100 points, respectively, on the company's Fanticipation movie buzz indicator. The R-rated "22 Jump Street" is outselling previous R-rated comedies "Ted" and "Neighbors", while the animated "Dragon 2" is currently outselling "Rio 2," "The Croods" and "Hotel Transylvania," at the same point in the Fandango sales cycle.
According to a survey of more than 1,000 "Dragon 2" ticket-buyers on Fandango:
· 85% are eager to see a family-friendly film this summer;
· 81% picked "Toothless" as their favorite dragon;
· 71% saw the first "Dragon" movie on the big screen;
· 63% select Cate Blanchett as the new franchise voice they're most anticipating;
· 61% will see the movie as part of a family outing celebrating Father's Day Weekend.
"'22 Jump Street' and ‘How to Train Your Dragon 2' have more in common than the participation of Jonah Hill," notes Fandango chief correspondent Dave Karger. "They're both sequels to major crowd pleasers and as such have large built-in fan bases. ‘Jump Street' will bring in older teens and twentysomethings in huge numbers, while ‘Dragon' is the most appealing family film since ‘The LEGO Movie,' and the first animated blockbuster of the summer."
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.
By Daniel Garris
Fox's The Fault in Our Stars took in $5.00 million on Tuesday to continue to lead the daily box office. A day after experiencing the day's best daily percentage hold among wide releases on Monday, The Fault in Our Stars experienced Tuesday's poorest daily percentage hold among wide releases as it fell 2 percent from Monday. The low-budget drama starring Shailene Woodley was still able to hold off Maleficent for first place on Tuesday, as it was ahead of Maleficent by $290,266 for the day. The Fault in Our Stars continues to run towards the very high end of pre-release expectations with a very strong five-day start of $58.10 million.
Maleficent placed in a close second on Tuesday with $4.71 million. Disney's 3D fantasy film starring Angelina Jolie continues to hold up relatively well, as it increased 16 percent over Monday and was down 35 percent from last Tuesday. Maleficent continues to be helped out by strong word of mouth, increased summer midweek business and the current lack of competition for family audiences. Maleficent has grossed $136.94 million in twelve days. That is towards the higher end of the film's lofty expectations and places it 31 percent ahead of the $104.19 million twelve-day take of 2012's Snow White and the Huntsman.
Warner's Edge of Tomorrow held steady in third place with $3.48 million. The critically acclaimed 3D sci-fi film starring Tom Cruise and Emily Blunt increased a solid 10 percent over Monday. Edge of Tomorrow has grossed $35.41 million in its first five days. While that is in line with pre-release expectations, the film is having an underwhelming domestic performance when considering its expensive price tag. Edge of Tomorrow is currently running 17.5 percent behind the $42.92 million five-day take of last year's Oblivion (which increased 17 percent on its first Tuesday to gross $3.16 million).
X-Men: Days of Future Past grossed $2.02 million to remain in fourth. Fox's critically acclaimed 3D superhero sequel was up 15 percent over Monday, but still down 47 percent from last Tuesday. X-Men: Days of Future Past has grossed $193.34 million in 19 days, which leaves the film just $6.66 million away from reaching the $200 million domestic milestone. The film is currently running 57 percent ahead of the $123.39 million 19-day take of 2011's X-Men: First Class.
By Alex Edghill
Wednesday Morning Update: 22 Jump Street rose 36% to 79,925 tweets on Tuesday, up from 58,612 tweets on Monday. The numbers are now entering into ridiculous territory (well even more into) and it is clearly resonating well with not only a broad spectrum of males but also young women thanks to Mr. Tatum. These numbers far eclipse the biggest numbers of either of its star's past films including The Vow and Magic Mike. It is also getting a very strong multi-channeled marketing push which has seen it take off in recent weeks. Considering that the first trailer failed to even generate 7,000 tweets back in December, then its second Red Band trailer nabbed 45,000 in April, to the 50k numbers it is throwing up now in its week of release it has shown remarkable expansion in awareness over the past few months, a great deal of which can be linked to its marketing spend. 23 Jump Street can't be far behind, hell if they made a Hangover 3 then they better make a threequel here.
How To Train Your Dragon 2 had a more modest increase on Tuesday as it rang in with 8,549 tweets, up 17% from Monday's 7,278 tweets. By comparison, How To Train Your Dragon had 1,701 tweets its Tuesday before release while The LEGO Movie had 14,586, and Rio 2 had 6,814. I was actually hoping to see it closer to LEGO but even at its present levels $60 million+ seems to be a lock though too much more might be a stretch unless it really picks up its game today (which isn't looking likely as I type this).
Dumb And Dumber To debuted its first trailer yesterday and rode a wave of nostalgia to just over 11,000 tweets. This is a really strong number for a comedy first trailer, even for sequels. By comparison, the first trailer for Anchorman 2 had 12,404 tweets back in May of last year while 22 Jump Street didn't even hit 7,000 tweets as I mentioned earlier. Looks like Jim Carrey and Jeff Daniels are set to roll back the clock and recapture some of the glory of the first film.
Top 15 Movies for Tuesday June 10th
|1 (-)||The Fault in Our Stars||236,460||246,462||482,922||4.23%|
|2 (+1)||22 Jump Street||58,612||79,925||138,537||36.36%|
|4 (-)||Edge of Tomorrow||17,745||14,186||31,931||-20.06%|
|5 (+51)||Dumb and Dumber To||281||11,067||11,348||3838.43%|
|6 (-)||How to Train Your Dragon 2||7,278||8,549||15,827||17.46%|
|7 (-2)||X-Men: Days of Future Past||8,510||7,729||16,239||-9.18%|
|8 (-1)||Captain America: The Winter Soldier||5,210||6,261||11,471||20.17%|
|9 (+2)||Transformers: Age of Extinction||3,794||5,437||9,231||43.31%|
|10 (+20)||The Purge: Anarchy||847||5,007||5,854||491.15%|
|11 (-2)||If I Stay||4,718||4,746||9,464||0.59%|
|12 (-2)||The Hunger Games: Mockingjay Part 1||3,837||4,440||8,277||15.72%|
|13 (-5)||Godzilla (2014)||4,047||3,943||7,990||-2.57%|
|14 (+4)||Think Like a Man Too||2,854||3,733||6,587||30.80%|
|15 (-3)||The Amazing Spider-Man 2||3,101||3,078||6,179||-0.74%|
By Daniel Garris
Fox's The Fault in Our Stars claimed first place at the daily box office on Monday with $5.095 million. While it led the way over the weekend, the low-budget drama starring Shailene Woodley had actually placed in second (behind Maleficent) on both Saturday and Sunday. The Fault in Our Stars held up extremely well on Monday, as it was down just 45 percent from Sunday. That represented the day's best daily percentage hold among wide releases. It should be noted that films aimed towards teenage girls tend to experience strong midweek holds during the summer months and it already appears as though that will be the case with The Fault in Our Stars. The film surpassed the $50 million mark on Monday and has grossed a very strong $53.10 million in its first four days of release.
Maleficent placed in second on Monday with $4.05 million. Disney's 3D fantasy film starring Angelina Jolie fell 62 percent from Sunday and a healthy 35 percent from last Monday. Maleficent is holding up relatively well thus far, especially given the soft holding power of the summer's other high profile releases in general thus far. The film is being helped out by strong word of mouth, increased summer midweek business and the current lack of competition for family audiences. Maleficent has grossed $132.22 million in eleven days. That is towards the higher end of the film's lofty expectations and places it 31 percent ahead of the $101.22 million eleven-day take of 2012's Snow White and the Huntsman.
Warner's Edge of Tomorrow placed in third with $3.17 million. The critically acclaimed 3D sci-fi film starring Tom Cruise and Emily Blunt was down a solid 59 percent from Sunday. Edge of Tomorrow surpassed the $30 million mark on Monday and has grossed $31.93 million in four days. While that is in line with pre-release expectations, the film is having an underwhelming domestic performance when considering its expensive price tag. Edge of Tomorrow is currently running 20 percent behind the $39.76 million four-day take of last year's Oblivion (which fell 70 percent on its first Monday to gross $2.70 million). Edge of Tomorrow will hope to hold up well during the rest of the midweek, but it will also be facing competition from the NBA finals tonight and on Thursday.
X-Men: Days of Future Past placed in fourth with $1.77 million. Fox's critically acclaimed 3D superhero sequel was down 60 percent from Sunday and down 44 percent from last Monday. X-Men: Days of Future Past has grossed $191.32 million in 18 days, which leaves the film just $8.68 million away from reaching the $200 million domestic milestone. The film is currently running 57 percent ahead of the $121.82 million 18-day take of 2011's X-Men: First Class.