The Australian box office is running on a hot streak this winter. Five films broke the $1 million mark last weekend, with more releases reaching seven-digits if we count midweek bows. Man of Steel took the top spot in its Australian debut, grossing a total of $8.6 million and leading the per-screen average category with $14,487. Despicable Me 2 breezed past the $10 million mark in its second frame, taking in $4 million over the weekend to reach a $12.6 million cume. The minions led the monsters for the second consecutive weekend, with Monsters University placing third after a $3 million weekend that led to a $7.9 cume in Australia. Both animated films posted spectacular holds in their sophomore frame, neither of which fell beyond 15% from its opening weekend.
World War Z experienced a bigger fall in its second week, dropping 48% for a $2.8 million weekend that takes Brad Pitt's zombie epic past the $10 million mark in Australia. The Great Gatsby is getting a lot of loyal viewers from director Baz Luhrman's home country. The literary adaptation earned $1 million over the weekend and reached a $22.7 million total. Australia only trails the United Kingdom as the biggest overseas market for The Great Gatsby and could move up to first place on that list if the film keeps its current pace.
Fast & Furious 6 posted its first weekend under the $1 million mark. The action film has been in release for four weeks and grossed a total of $23.8 million. Epic opened in 372 screens midweek and took in $2.7 million by the end of the weekend. It's not the performance that Fox was hoping for the animated film, which falls on the losing end of a three-way battle against Despicable Me 2 and Monsters University.
Box Office Results for Australia. June 28-30, 2013
Wednesday Update: Despicable Me 2 snagged $4.7 million from Tuesday evening shows.
More coming soon...
Tuesday Update: Despicable Me 2 is outpacing Monsters University by 15 percent at the same point in the sales cycle on Fandango. That's big news for Universal's animated sequel considering that Monsters University rallied enough fans to post $82.4 million during its debut frame in North America.
A Fandango survey of more than 1,000 moviegoers revealed the following:
- 77% will be seeing Despicable Me 2 over 4th of July Week as part of a family activity
- More than half (55%) said the scene-stealing Minions are their favorite Despicable Me characters, even more popular than Gru, voiced by Steve Carell
- Only 66% said they saw the original Despicable Me on the big screen
- 91% said they couldn't wait to see the film's spinoff, Minions, in theaters next year.
Despicable Me 2 is also having a healthy week on Facebook. The film's official page has added more than 150,000 like since last Friday, pushing its total to well over 9 million. That kind of brand growth assures the health of the franchise for a long time to come.
Check back this week for more updates on Despicable Me 2's performance at the box office.
Man of Steel broke the $500 million mark at the global box office this weekend. The Superman reboot has earned $248.7 million in North America and $271.7 overseas for a worldwide total of $520.4 million.
The film posted the largest June opening of all time in North America, going on to take overseas territories by storm. It has also posted great numbers on IMAX, where Man of Steel has grossed $27 million on North America and $18.9 million overseas for a worldwide IMAX total of $45.9 million. The overseas premieres aren't over yet for Superman, with Brazil and Japan still on the horizon.
"We're so excited by the international response to the film and congratulate Zack [Snyder] and everyone involved in the movie on reaching this milestone," said Warner Bros. Pictures President of International Distribution, Veronika Kwan Vandenberg, in an official statement. "We look forward to bringing the film to the rest of the world in the weeks ahead."
The top overseas markets for Man of Steel are China ($46.5M), the U.K. ($41.1M), Mexico ($19.8M), France ($13.6M), and Russia ($9.7M).
The weekend's other big global box office milestone came with World War Z breaking the $250 million mark. A $135.3 million overseas total from 50 territories also helped Paramount Pictures International cross the billion dollar mark in 2013. The global total for Brad Pitt's zombie invasion currently stands at $259 million.
Half of the film's 50 territories are new for Brad Pitt's zombie epic. Russia performed the best out of the lot, contributing $12.3 million of the film's $70.1 million overseas take in new markets. The debut marks Brad Pitt's biggest debut in the country and it's Russia's biggest non-franchise opener of the year.
WWZ took over Mexico with $7.9 million, Germany with $7.6 million, and overcame a tough weekend in Brazil to become the South American country's biggest opening weekend for Paramount and Brad Pitt with a $4 million debut. The total tally for World War Z in new territories came to $43.6 million. Comparatively, Inception only managed to take in $26.4 million from its debut in the same territories, while Rise of the Planet of the Apes and Prometheus took $23.5 million and $26.5 million respectively in their own openings.
South Korea was the strongest holdover overseas market, dropping a mere 24%for a $7.7 million take in its second consecutive weekend at the top spot. World War Z has grossed a total of $21.3 million in South Korea. The U.K. dropped 39% for World War Z, bringing in $4.2 million over the weekend to raise its total to $15.5 million. The film reached a $10.6 million total in Australia after bringing in $3.1 million over the weekend.
It's a packed slate of animated films at the global box office, with releases from Fox, Disney, and Universal. Despicable Me 2 is off to a hot start overseas. The animated sequel is playing in seven territories ahead of its July 3 North American release, already posting an impressive $50 million head start. The film beat out Monsters University in a head-to-head battle in its Australian debut last weekend, setting the stage for this weekend's expansion to six additional territories. The minions took the top spot in five of those territories, only getting second place behind Man of Steel in its Sweden premiere and sophomore frame in Australia. Despicable Me 2 is posting a better performance in these seven territories than its predecessor and titles like Kung Fu Panda 2, The Croods, Shrek Forever After, and the Madagascar sequels.
Despicable Me 2 took in $15.7M from the U.K. and Ireland over the weekend, reaching a $23.3M total in the market when combined with last week's previews. It is Universal's biggest opening weekend of all time in the market, grossing nearly four times the $5.9 million brought in by the original Despicable Me.
Monsters University broke the $300 million mark in the global box office after only two weeks in release. Pixar's latest is currently out in 37 territories, about half of its overseas scope, grossing a total of $129.3 million outside of North America.
Epic rounds out the animated films currently in the market, adding $5.1 million from 48 markets over the weekend to reach a $130.4 million cume. Epic couldn't compete against the minions or monsters in Australia, opening in fourth place with a respectable $2.7 million debut. Spain and South Korea are the only two remaining major markets left for the animated film. Epic has grossed $233.4 million worldwide.
White House Down had a soft day-and-date opening, putting up a lower-than-expected $32.5 million opening weekend worldwide. Roland Emmerich's action film scored an A- with North American audiences but only grossed $25.7 million in its debut. The overseas numbers added $6.8 million from mostly minor territories, with the exception of South Korea -which was responsible for nearly a third of its entire overseas opening. The $2.1 million from the South Korean premiere of White House Down is about five times the opening gross of Olympus Has Fallen.
After Earth is alive and well overseas, bringing in $9.9 million from 73 markets in its fourth weekend. The sci-fi flick has a $130.9 million overseas cume that has helped mitigate the damage from its disastrous North American run. Spain was the top new market for the film, earning the top spot at the box office with a $3.3 million debut. After Earth has a global total of $189 million. It is set for a July 11 release in China and Portugal, where strong performances could potentially lift the film above Tom Cruise's Oblivion.
Oblivion is closing out its overseas run, and it looks like it will fall short of the $200 million mark. The $196.5 overseas total from the Tom Cruise sci-fi vehicle helped save face from an underwhelming $89 million performance in North America. The sci-fi film's global total is $285.5 million.
Fast & Furious 6 grossed $6.1 million from 64 territories over the weekend, raising its overseas total to $448.7 million. It is currently the second highest grossing film of 2013 overseas, trailing the juggernaut $805 million performance from Iron Man 3. Fast 6 has grossed $682 millioworldwide. The action film will continue its run to the $500 million overseas mark with a July 6 release in Japan and a theatrical run in China beginning on July 26.
Star Trek Into Darkness reached a $217.6 million overseas cume in its eighth weekend outside of North America. The sci-fi film grossed $2 million from 34 territories over the weekend and should see a bigger boost to its $436 million global total after its release in Spain next week.
Vince Vaughn and Owen Wilson might want to rethink if they should have taken The Internship. The comedy has fallen flat in North America with a mediocre $41.7 million take. The film has covered about half its overseas run, posting a $14.9 million overseas total from 33 markets. The top performing territories are Australia ($5.7M) and Russia ($3.1M). The Internship has grossed $56.6 million worldwide with 31 markets left for the Vaughn/Wilson comedy.
It's a completely different story for The Hangover Part III, which added another $7.7 million overseas this weekend to raise its global total to $337.8 million. The last entry in the Hangover trilogy has grossed $227.5 million overseas, including $29.2 million from the United Kingdom, $29 million from Germany, $20.3 million from Australia, $17.5 million from Russia, and $16.3 million from Italy and Brazil respectively.
The Great Gatsby reached an overseas total of $179 million after earning $3.3 million over the weekend. The worldwide total for Baz Luhrmann's adaptation of the classic F. Scott Fitzgerald novel is $320.9 million. Top markets include the United Kingdom ($23.5M), Australia ($23.1M), Russia ($17.3M), Germany ($14.6M), and France ($14.4M).
The Purge reached a $10.1 million overseas total from 13 territories. The low-budget thriller film has been unable to live up to its strong North American debut but will still become a profitable project for Universal. The film is currently posting a $72.9 million global cume.
This is the End is slowly trickling out an overseas release. The comedy opened in the U.K., only its second sizable territory outside of North America, with a $2.2 million opening weekend. The overseas total for This is the End is $2.4 million, bringing its global cume to $77 million.
Monday Update: Studio weekend actuals for this weekend's top five films are as follows: $45.61 million for Monsters University, $39.12 million for The Heat, $29.77 million for World War Z, $24.85 million for White House Down and $20.74 million for Man of Steel.
Sunday Update: As was widely expected, Disney's Monsters University held onto first place at the box office this weekend with an estimated second weekend take of $46.18 million. The blockbuster computer animated prequel from Pixar was down 44 percent from last weekend. That represented a very strong second weekend hold for a high-profile animated film released at this time of year. In comparison, 2011's Cars 2 fell 60 percent in its second weekend to gross $26.27 million, while 2010's Toy Story 3 fell 46 percent to take in $59.34 million.
Monsters University is clearly being aided by strong word of mouth and in all likelihood also received an added boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Despicable Me 2 enters the marketplace this coming Wednesday. Monsters University has grossed $171.01 million in ten days, placing it 46 percent ahead of the $117.20 million ten-day start of Cars 2 and 25 percent behind the $226.89 million ten-day take of Toy Story 3.
Fox's The Heat debuted in second place this weekend with an estimated $40.0 million. The R-rated comedy starring Sandra Bullock and Melissa McCarthy exceeded expectations (which were already high heading into the weekend) and performed quite well given the film's modest price tag for a high-profile summer release. The teaming up of Bullock and McCarthy was obviously the key driving force in the film's success, as both actresses continue to display very strong drawing power at the box office. The Heat debuted 19 percent stronger than the $33.63 million debut of 2009's The Proposal and 16 percent ahead of the $34.55 million start of this year's Identity Thief.
The Heat took in $13.6 million on Friday (which includes an estimated $1 million from late night shows that began at 10 p.m. on Thursday), increased 6 percent on Saturday to gross $14.35 million and is estimated to fall a slim 16 percent on Sunday to take in $12.05 million. That places the film's estimated opening weekend to Friday ratio at 2.94 to 1, which is very healthy since films aimed at female moviegoers tend to be more front-loaded towards Friday in general during the summer months. Given the recent past box office performances of films starring Bullock or McCarthy, it is very likely that The Heat will hold up well going forward. The film's A- rating on CinemaScore is also an early encouraging sign.
On the other end of the box office spectrum this weekend was Sony's White House Down. The pricey action film starring Channing Tatum and Jamie Foxx debuted in fourth with an estimated $25.7 million. White House Down opened below pre-release expectations (the film had been expected to open right alongside The Heat) and debuted an especially disappointing 15 percent softer than the $30.37 million start of this year's similarly themed and much less expensive Olympus Has Fallen. In addition to arriving on the scene after Olympus Has Fallen, White House Down clearly isn't being helped out by the stronger than expected performances of both The Heat and World War Z. It remains to be seen whether or not the poor start for White House Down could be a good sign for Disney's The Lone Ranger when it enters the marketplace on Wednesday.
White House Down opened with $9.0 million on Friday (which includes an estimated $1.35 million from late night shows that began at 7 p.m. on Thursday), increased 3 percent on Saturday to take in $9.3 million and is estimated to slide 20 percent on Sunday to gross $7.4 million. The film's estimated opening weekend to Friday ratio stands at 2.86 to 1. Like The Heat, White House Down did register a promising A- rating on CinemaScore. White House Down could receive some short-term help in the next week from the upcoming Independence Day holiday.
Paramount's World War Z was able to hold off White House Down to place in third with an estimated $29.8 million. The expensive Brad Pitt vehicle fell 55 percent from last weekend's stronger than expected debut. While this weekend's decline was significant, it was still solid for a film with horror elements and given the new competition from both The Heat and White House Down. World War Z has grossed $123.72 million in ten days, placing it a strong 38 percent ahead of the $89.37 million ten-day start of last year's Prometheus (which fell 59 percent in its second weekend to gross $20.71 million). World War Z has already nearly out-grossed the $126.48 million final domestic take of Prometheus.
Warner's Man of Steel rounded out the weekend's top five with an estimated $20.82 million. The blockbuster superhero franchise re-launch has stabilized a bit as of late, but was still down 50 percent from last weekend. Despite the lackluster holding power thus far, Man of Steel has already grossed $248.66 million to date domestically. That places the film 30 percent behind the $353.94 million 17-day take of last year's The Dark Knight Rises. Like White House Down, Man of Steel will hope to receive some help this week from moviegoers looking for an option for Independence Day.
In other box office news, Lionsgate's Now You See Me surpassed the $100 million domestic milestone this weekend after grossing an estimated $5.5 million for the frame. The surprise hit ensemble thriller was down a healthy 30 percent from last weekend and has grossed $104.68 million in 31 days. Sony's This Is The End also continued to hold up well this weekend. The ensemble comedy fell 35 percent to gross an estimated $8.7 million. This Is The End has grossed $74.68 million in 19 days, which means it has now overtaken the pace of 2008's Pineapple Express, which grossed $73.78 million through 19 days.
A full list of this weekend's official studio estimates can be found here.
Saturday Update: Fox reports that The Heat grabbed $13.6 million on Friday. While that is a significant drop from earlier estimates, it nonetheless represents a solid opening day figure for what amounts to the fourth major comedy already released this summer. The rising star success of Melissa McCarthy and lack of summer films aimed toward women helped make this stand out to audiences. BoxOffice is projecting a $36.75 million opening weekend.
Monsters University took in another $14.28 million yesterday, down just 53 percent from its opening day last week. With no new kiddie-centric competition around until next week's Despicable Me 2, the Pixar sequel is taking every advantage of the market right now. We're projecting a healthy $47.6 million sophomore weekend.
White House Down finished Friday with an estimated $9 million haul, which is somewhat underwhelming considering the star power of the movie. The glut of action films, competition in general, and this year's Olympus Has Fallen likely stole a lot of the its thunder. The opening day represents the lowest for a wide release Roland Emmerich film since 2000's The Patriot. We're projecting a $24.75 million fourth place finish this weekend.
Friday Update #3: It now looks like The Heat is headed for as much as $19 million on Friday. Fox's comedy could hit $50 million this weekend, but $47 million-$48 million seems more likely. The Heat will end up much closer than expected to Monsters University, which looks to be on pace for at least $50 million. Monsters University will obviously enjoy a healthy Saturday as more families flock to see it.
White House Down could hit $9 million on Friday. The action flick looks poised for an underwhelming $25 million.
Check back tomorrow for official studio estimates and updated weekend projections.
Friday Update #2: Sources tells BoxOffice that The Heat is headed for as much as $18 million on Friday, which puts it on pace for a debut frame of around $45 million or so. Unfortunately, it won't be enough to topple Monsters University which we're told is out in front by a healthy margin.
The Heat validates the need for more female-friendly movies in the marketplace. Women are usually woefully neglected during the summer months, so hopefully the success of Fox's comedy will help change that. Director Paul Feig is now the go-to guy for comedies aimed at women. Feig struck gold in 2011 with Bridesmaids, a $289 million global hit.
Co-star Melissa McCarthy is definitely at the height of her drawing power right now. Earlier this year, McCarthy helped Identity Thief to a healthy--and very surprising--$175 million global haul. The strong performance of The Heat also continues Sandra Bullock's comeback. Bullock will appear later this year in Gravity, a sparse sci-fi flick that will need every ounce of the combined star power of Bullock and co-star George Clooney in order to be successful.
White House Down is looking at $8 million-$10 million on Friday, which will put it close to $27 million. That's an underwhelming debut for a union of Channing Tatum and Jamie Foxx. It's also low for director Roland Emmerich, whose return to big-budget action after the Shakespeare-themed Anonymous should have produced healthier results. The strong performance of Man of Steel and World War Z over the last two weeks is likely the main cause of White House Down's troubles. Both of those films grabbed the attention of key male demos that Sony needed to show up for WHD.
Check back later for more updates...
Friday Update #1: Sony reports that White House Down earned $1.35 million from Thursday evening/Friday midnight shows.
That's definitely an underwhelming start for the action flick from director Roland Emmerich (2012, The Day After Tomorrow), but it's not cause for panic. Non-franchise films sometimes struggle to rope in moviegoers for early shows.
Fox reports that The Heat managed $1 million from Thursday evening/Friday midnight shows.
Based on these early grosses, it looks like Monsters University will indeed repeat as the #1 film in North America. White House Down and The Heat will both do steady business, but they are clearly not strong enough to topple the Disney/Pixar juggernaut.
This weekend's global preview begins with a look down under. The start of the winter school holiday brought big numbers in Australia last weekend. World War Z took the top spot, while Despicable Me 2 defeated Monsters University in a head-to-head battle for second place. More new releases are in store for this weekend in Australia; Epic will try its luck against last weekend's animated releases and Man of Steel flies in to steal some of World War Z's momentum.
Despicable Me 2 will try to replicate last weekend's success in Australia as it expands to the United Kingdom, Belgium, France, the Netherlands, Sweden, and French-Switzerland. The animated film won't open in North America until July 4th weekend, when producers will be hoping to go in with a strong early start from the limited overseas release. It won't have too much competition in the U.K. this weekend, with other new releases like This is the End and The East focused on different demographics. France presents a similar release window for Despicable Me 2, where the animated sequel opens against the premieres of The Internship and White House Down.
Man of Steel is on track to cross the $200 million overseas mark this weekend and Australia is primed to be one of the leading markets for Superman's weekend take. This will likely cause a steep drop for World War Z in its second frame, a factor mitigated by the wide expansion of Brad Pitt's zombie epic to more than fifteen territories, including major players like Germany, Italy, Russia, Brazil, and Mexico.
The country specific advertising of World War Z in Russia and Mexico has raised speculation for the film in the market. Russia originally played a big role in the zombie invasion epic, with a reported climactic action sequence set in the country that was excised when Paramount decided to reshoot the film's entire third act. Will Paramount's decision to remove Russia from the final cut of World War Z affect its box office performance in the market? Paramount has already tried to court the overseas box office with its decision to remove any negative references to China in the film. This was done in hopes of salvaging a Chinese release, an attempt done in vain according to The Wrap, which reports that Brad Pitt's latest was turned down by censors.
World War Z is also getting ready for a complicated premiere in Brazil. The nation is currently facing mounting public protests amid social unrest in a country that critics claim has been more focused on building the necessary infrastructure for the 2014 World Cup and 2016 Olympic Games than providing more accessible living standards for its citizens. The first protests were organized around the Confederations Cup soccer tournament, where the host nation's beloved team has packed stadiums while growing crowds assemble in protests outside the gates. The situation in Brazil led to the cancellation of the World War Z premiere screening in Brazil, a decision that also scrapped a personal appearance by Brad Pitt for the event. Complicating matters is the fact that Brazil's national soccer team is slated to play the Confederations Cup Final at the country's Maracana Stadium in Rio de Janeiro on Sunday.
The Heat was a trending topic on Twitter all last week, but the tweets were mostly referring to the Miami Heat's 2013 NBA Championship. The other Heat, the comedy starring Sandra Bullock and Melissa McCarthy, will open day-and-date in over a dozen minor territories this weekend. Melissa McCarthy is coming off a hard time at the overseas box office with her previous release; Identity Thief was a hit in North America but couldn't find similar traction with overseas audiences, ending its run with a $40.5 million cume outside of North America. The most important overseas markets for Identity Thief were Australia ($7.3M), the U.K. ($7.2M), and Germany ($5.4M).
The Heat is Sandra Bullock's third comedy in the last decade, after the 2009 flop All About Steve ($40M Global) and the underperforming Miss Congeniality 2 ($101.3M Global). Fox will be hoping the comedy performs along the lines of the the $120 million overseas total made by Bridesmaids. Melissa McCarthy was featured in a scene-stealing supporting role in Bridesmaids, a film that benefitted from great runs in the U.K. ($37.3M), Australia ($28.9M), and Germany ($8.1M). Those ("big") three markets will be vital for The Heat in its upcoming overseas expansion.
The Internship is another comedy adding new markets this weekend, as the film expands to additional territories this weekend. The Internship closed the previous weekend on the verge of surpassing the $10 million overseas mark. The Vince Vaughn/Owen Wilson vehicle has struggled in North America, currently posting a disappointing $39.8 million total. The only significant overseas markets so far for The Internship have been Australia ($4.3M) and Russia ($2.6M). The Internship will hope to see a boost from its debut in France and Spain this weekend.
We can't finish a global preview without dedicating time to the latest loud blockbuster seeing a day-and-date release. Roland Emmerich's White House Down will kick off day-and-date with North America in several key markets this weekend. The Sony release will premiere in South Korea and France, hoping for a good start that will help overshadow the $62.1 million overeseas take of Olympus Has Fallen. It shouldn't be a problem for White House Down to outperform the Antoine Fuqua film; White House Down has the distinct advantage of Sony's distribution and marketing power, the sort of financial and institutional support missing from Olympus Has Fallen as it was facing off against Iron Man 3 earlier this summer.
Sony will keep a close eye on the film's performance following the disappointing performance of After Earth in North America. The Will Smith father-son vehicle flopped in North America, currently posting a $57.8 million gross. The numbers have been positive overseas for the post-apocalyptic sci-fi film, but still nowhere near what Sony needs to take pressure off its other releases. After Earth ended last weekend with a $114 million overseas total, expanding to Spain, Denmark, and Turkey this weekend. If White House Down falls flat, Sony's only hope at rescuing a terrible summer will be in the hands of the Matt Damon sci-fi tent-pole Elysium, scheduled for an August release in North America.