The Wolverine walked off with $6.3 million from its Mexico debut, the highest performance for an X-Men film featuring Hugh Jackman’s title character in the territory. X-Men: the Last Stand took in $5.9 million in its debut, X-Men Originis: Wolverine brought in $4 million, X2: X-Men United opened to $3.3 million, and the original X-Men grossed $2.5 million in their respective Mexican premieres.
Despicable Me 2 was a distant second place in its fourth frame, grossing $2 million over the weekend to take its total to a market-leading $43.1 million among films in release. Monsters University is still posting positive numbers after six weeks in Mexico. The Pixar prequel has taken in a total of $37.3 million in the country, the second biggest market for the film behind Japan. Turbo is the odd-film-out of the three animated features in the top ten, dropping 53% in its first hold for a $1.7 million weekend and $7.4 million cume. Mexico is the third top market for Turbo, behind South Korea and Russia.
The Lone Ranger fell 55% in its second weekend for a $1.5 million hold, taking its Mexican cume to $7.1 million. It’s a disappointing performance for the Disney release; The Lone Ranger has only taken in $78.6 million from 40 territories. If Johnny Depp’s brand has devalued through the release, it’s nothing compared to the diminishing returns of the Scary Movie franchise. Scary Movie 5 opened in sixth place to $434k, well behind openings that ranged from $926k to $1.6 million from the previous entries in the franchise.
Top Ten Films in Mexico. July 27-29, 2013
Hugh Jackman's latest outing as The Wolverine was met with a warm reception in the actor's home country. The latest installment in the X-Men franchise brought in $5.6 million from its opening weekend in Australia, the highest opening weekend in the series featuring Jackman in the role. Jackman's previous opening weekends in Australia as the clawed superhero included a $4.7 million opening for X-Men Origins: Wolverine, $5.05 million for X-Men: The Last Stand, $3.76 million for X2: X-Men United, and $2.1 million for the original X-Men.
The Heat broke the $10 million mark in Australia with a solid $1.6 million hold in its third week. Australia continues to be The Heat's biggest overseas market. The Conjuring scared up the weekend's highest per-screen average with at $10,681 and a $1.4 million weekend after a terrific hold that saw its grosses drop 9%. The Conjuring $3.7 million has earned in its Australian theatrical run.
Top Ten Films in Australia. July 27-29
Adjusted grosses are coming in throughout the day. Here's a breakdown of Monday's box office actuals by studio:
The Wolverine: $87,212,126 Overseas Total
Epic: $140,185,262 Overseas Total
The Heat: $29,092,012 Overseas Total
The Internship: $30,389,449 Overseas Total
Turbo: $43,533,426 Overseas Total
Fast & Furious 6: $503,684,005 Overseas Total.
Despicable Me 2: $355,218,385 Overseas Total.
R.I.P.D.: $12,582,966 Overseas Total.
The World's End: $8,804,601 Overseas Total.
Now You See Me: $3,893,975 Overseas Total.
The Purge: $14,153,567 Overseas Total.
Pacific Rim: $140M Overseas Total
The Conjuring: $12.5M Overseas Total
Man of Steel: $357.05M Overseas Total
THE WEINSTEIN COMPANY
Scary Movie 5: $43,787,750 Overseas Total
Quartet: $39,594,402 Overseas Total
Escape from Planet Earth: $13,881,176 Overseas Total
Only God Forgives: $7,098,871 Overseas Total
Unfinished Song: $5,338,686 Overseas Total
Sunday: The Wolverine posted the highest opening weekend overseas in the X-Men franchise with an $86.1 million take from 15, 152 screens around the world. The 3D version accounted for around half of the film's overseas cume. The Wolverine performed 51% above the overseas debut of X-Men: First Class, 30% higher than X-Men: Origins - Wolverine, and 13% bigger than X-Men: The Last Stand. The Wolverine closed out its opening weekend with a $141 million worldwide total.
The Wolverine took in $40.4 million from Europe. The top markets in the region include Russia ($10.5M), France ($7.4M), the United Kingdom ($7.1M), Germany ($3.3M), Spain ($2.8M), and Italy ($2.1M).
Asia/Pacific accounted for $26.9 million of the overseas total. Top markets include Australia ($5.6M), South Korea ($5M), and Taiwan ($1.4M).
Hugh Jackman's clawed superhero brought in $18.8 million from Latin America. Brazil is the top market in the region ($6.5M), followed by Mexico ($6.3M), and Argentina ($1.7M).
The Wolverine will release in an additional 25 territories throughout August, closing its overseas run with a September 13 premiere scheduled in Japan.
Fast 6 broke Universal's opening day record in China on Friday. The film went on to become the market's second biggest Hollywood release of 2013, behind Iron Man 3. Fast 6 sped through a $24 million opening weekend in China and is expected to cross the half-billion overseas mark today. BoxOffice predicted a $500 million overseas run for the sixth entry of the Fast & Furious franchise back in May. China is the last market for Fast 6, which is currently the second-highest grossing film of the year with a $503.5 million overseas total and a $741.1 million worldwide cume.
Despicable Me 2 ranks third among this year's highest grossing titles at the global box office. The animated sequel has taken in $354.5 million from 50 territories overseas territories, bringing its worldwide total to $660.9 million. That number is expected to receive a boost from its opening in Russia on August 15. Despicable Me 2 was recently denied a release in China, an unfortunate development for Universal taking into account the box office success that The Croods had in that market earlier this year.
Not everything on Universal's slate has had the same luck. R.I.P.D. continues to be the only sour spot for the studio's summer. The metaphysical action flick has flopped hard in North America, taking in a poor $24.4 million over two weeks. The film has gone on to gross $12.7 million from 11 overseas territories, including a $10.9 million performance in Russia since its day-and-date premiere. The $130 million production budget doesn't take into account the film's P&A costs, which seem to have been scaled back in comparison to the summer's other costly flops.
The Lone Ranger didn't have any new openings this weekend, a factor that makes its $5.1 million weekend overseas less damaging. The Disney film is sure to be among the biggest flops of the year, derailing any hope of a new franchise for Pirates of the Caribbean director/star duo Gore Verbinski and Johnny Depp. The film's box office woes present a setback for Armie Hammer, who appears in the film's title role. Hammer joins Taylor Kitsch's unfortunate turn in John Carter as actors whose A-List potential has been sidetracked by an expensive wannabe franchise flop from Disney. The Lone Ranger has grossed $78.6 million from 42 territories (about 40% of the total marketplace) and posts a $163.9 million global cume. The film is only a certified hit in Russia with $15.5 million and has posted modest numbers in Australia ($9.1M), Mexico ($7.1M), and Argentina ($6.1M). Look for a big push in early August as The Lone Ranger opens in France, Germany, and the United Kingdom for August 7-9.
Pacific Rim reached the $140 million mark in its third weekend overseas. Guillermo del Toro's high concept "Robots vs. Monsters" romp has been a disappointment in North America but is on pace to perform respectably well in the overseas marketplace. Top holds for Pacific Rim include France ($1.2M Weekend / Week 2 / $6.5M Cume), Russia ($1.3M Weekend / Week 3 / $19.5M Cume), the United Kingdom ($1.1M Weekend / Week 3 / $10.6M Cume), South Korea ($1M Weekend / Week 3 / $17.2M Cume), and Mexico ($984K / Week 3 / $13.8M Cume). Pacific Rim should get a big bump from its Chinese release on July 31 and could clear the $200 million overseas mark by mid-August following upcoming releases in Spain, Japan, and Brazil.
Paramount's distribution plan with Star Trek Into Darkness meant to get the most out of the revitalized sci-fi franchise in the global marketplace through a strategic release that would span throughout the summer. The film's $224.6 million overseas total has already beaten its predecessor's $127 million lifetime gross overseas. That translates to a massive 76% improvement with Japan, Argentina, and Chile still to come in August. The film opened in Venezuela to $500K, 560% above the opening weekend of Star Trek in the same territory. Star Trek Into Darkness has grossed $450.2 million worldwide, 17% ahead of its predecessor's lifetime global gross.
Paramount has had similar success overseas with World War Z. The international zombie thriller reached the $280 million overseas mark this weekend. World War Z posted strong holds in France ($1.2M Weekend / Week 4 / $17.6M Cume), Germany ($420K Weekend / Week 5 / $16.8M Cume), and Mexico ($410K Weekend / Week 5 / $22.7M Cume).
No new openings for Monsters University as the Pixar prequel added another $15.6 million to its $321.6 million overseas total. The animated film has grossed an impressive $576.9 million worldwide. An August 23 opening in China should push the film past the $600 million global mark. Top markets for Monsters University include Japan ($46.2M), Mexico ($38M), the United Kingdom ($23.2M), Argentina ($23.2M), Australia ($21.8M), and Russia ($20.8M).
The Conjuring continues to thrive in North America, where the low-budget horror movie is clawing its way toward the $100 million mark. The film has had a positive run in its limited overseas release thus far, earning $12.1 million from 7 territories. Low budget thrillers have posted a high ROI for studios this summer, with fellow genre flick The Purge posting a similarly successful $14.2 million run in its limited overseas release.
C. Cretors and Company, the leading designer and manufacturer of food processing and concession equipment for more than 125 years, introduces the Nacho Alto and Nacho Pequeno nacho cabinets for use in concessions stands, convenience stores, stadiums and theaters. Both cabinets keep product fresh while being easy to clean and easy to maintain. They feature corrosion-resistant frames, a heated deck, interior lighting, non-skid rubber feet, and tempered safety glass that prevents scratches and discoloration.
The Nacho Alto has a lighted sign and six adjustable wire racks to accommodate different package sizes. Cretors' exclusive Cornditioner system reduces energy consumption while maintaining the temperature of the product. A 50 watt bulb provides interior lighting and a 50 watt pad provides heat. The Nacho Alto is available with a single door or with two doors in a pass-through design.
The smaller Nacho Pequeno has two wire racks and a 40 watt bulb and pad.
By Daniel Loria
The Wolverine is the only film premiering on a wide global scale this weekend, finding a rare window in this summer's otherwise packed release calendar. Expectations are high for Hugh Jackman's sixth big-screen appearance as the clawed crime-fighter, returning to the title role after a star-making turn in the original X-Men trilogy, the X-Men Origins spin-off, and a cameo in X-Men: First Class.
Marvel's The Avengers redefined the box office potential of superhero ensemble films, proving that studios can develop a billion-dollar global hit by fostering an audience throughout a series of films. The X-Men franchise is the ideal platform for Fox to replicate the inter-locking storylines built around the success of The Avengers. Fox realized it had gone down the wrong path with X-Men after two critically panned entries, X-Men: The Last Stand and X-Men Origins - Wolverine, devalued the brand and introduced a decline in global grosses for the franchise.
The property is too valuable to leave alone. The Wolverine looks to revitalize the series and serve as the link between the franchise's First Class installment and the continuity established by the original trilogy ahead of next year's X-Men: Days of Future Past.
Here's a look at the global totals of the X-Men franchise:
X2: X-Men United (2003)
X-Men: The Last Stand (2006)
X-Men Origins: Wolverine (2009)
X-Men: First Class (2011)
X-Men: Days of Future Past, is already in production and looking at an upcoming 2014 release. The Wolverine will therefore set the stage for the ensemble picture that will unite fan favorites like Patrick Stewart and Ian McKellen with the exciting young First Class cast led by Michael Fassbender, James McAvoy, and Jennifer Lawrence. Even if The Wolverine fails to rebound the X-Men franchise, its effect shouldn't be directly associated with what is essentially a different product for 2014's Days of Future Past. The Wolverine is not the billion-dollar designated hitter for Fox. Strategically, The Wolverine will be a success as long as it can pass the $500 million global mark, a feat no other X-Men picture has accomplished, and put the franchise in scoring position when Days of Future Past comes up to the plate in 2014.
It's been a solid summer for superheroes at the overseas box office. Iron Man 3 is the top film of the year after grossing over $800 million overseas and $1.2 billion worldwide. Superman finally connected with audience after a multi-decade/generation dry streak. Man of Steel has taken in $350 million overseas and currently boasts a $635 million global total.
The Wolverine will have no excuse if it can't connect with audiences around the world. Hugh Jackman is as recognizable in the title role as Robert Downey Jr. is in the Iron Man franchise, with both actors headlining their respective franchises for over three films. We must also consider this weekend's empty release window in a global market where a superhero film hasn't premiered since June's Man of Steel. The stage is set for The Wolverine to be one of the global success stories of 2013, but are audiences ready to return to a franchise that has posted diminishing returns since 2009?