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NORTH AMERICA: Studio Estimates: 'The Amazing Spider-Man 2' Kicks off the Summer with $92.0M on May 04, 2014

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Sunday Update: Sony's The Amazing Spider-Man 2 started the summer movie season with an estimated $92.0 million debut this weekend. The expensive second film in Sony's re-launched Spider-Man franchise opened towards the lower end of pre-release expectations. While The Amazing Spider-Man 2 was off to a solid start this weekend, the start was also relativity soft compared to other superhero films in recent years that have kicked off the summer movie season during the first week of May; the most recent of which, Iron Man 3, having opened with $174.14 million last May.

Comparing The Amazing Spider-Man 2 to 2012's The Amazing Spider-Man is a bit tricky since that film opened on a Tuesday, but The Amazing Spider-Man 2 did debut in the same neighborhood as recent superhero films Thor: The Dark World and Captain America: The Winter Soldier. The Amazing Spider-Man 2 debuted 7 percent stronger than the $85.74 million launch of The Dark World this past November and 3 percent below the $95.02 million start of The Winter Solider last month. Without adjusting for ticket price inflation, The Amazing Spider-Man 2 delivered the 14th largest opening weekend ever for the month of May.

The Amazing Spider-Man 2 opened with $35.5 million on Friday (which included an estimated $8.7 million from evening shows on Thursday), was down just 7 percent on Saturday to take in $33.1 million and is estimated to decline 29 percent on Sunday to gross $23.4 million. That gives the film an estimated opening weekend to Friday ratio of 2.59 to 1. Initial holding power for The Amazing Spider-Man 2 was helped out by the film skewing a bit more towards family audiences and a bit less towards fan-driven audiences than is usual for a comic book based film on opening weekend.

Family audiences made up 33 percent of the film's overall audience this weekend, while the non-family audience breakdown for The Amazing Spider-Man 2 skewed towards male moviegoers (61 percent) and slightly towards moviegoers under the age of 25 (51 percent). With a solid B+ rating on CinemaScore, The Amazing Spider-Man 2 also appears to be going over a bit better with moviegoers than it has with critics.  With that said, The Amazing Spider-Man 2 will face major direct competition later in the month from both Warner's Godzilla and Fox's X-Men: Days of Future Past.

Fox's The Other Woman continued its strong performance this weekend with a second place estimated take of $14.2 million. The modestly budgeted comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 43 percent, which represented a solid second weekend hold. With a stronger than expected ten-day start of $47.35 million, The Other Woman is running 17 percent ahead of the $40.34 million ten-day take of 2008's What Happens in Vegas (which fell 31 percent in its second weekend to gross $13.88 million). Clearly, The Other Woman is successfully serving as an alternative choice to the summer's early blockbuster fare, but the film will soon face more direct competition of its own when Universal releases Neighbors on Friday.

Heaven is for Real claimed third place with an estimated $8.7 million for the frame. Sony's break-out faith-based drama was down 39 percent from last weekend, as it continued to hold up well. Like The Other Woman, Heaven is for Real will also hope to continue to serve as an alternative for moviegoers not in the mood for early summer blockbuster fare. Heaven is for Real continues to distance itself from expectations with a very strong $65.60 million through 19 days of release.

Disney's Captain America: The Winter Soldier placed in fourth with an estimated $7.76 million. The blockbuster superhero sequel was down 52 percent from last weekend, as it understandably took a significant hit from the arrival of The Amazing Spider-Man 2 in the marketplace. In the bigger picture, Captain America: The Winter Soldier continues to impress in a big way with a 31-day take of $237.14 million. That leaves the film just $12.86 million away from clearing the $250 million domestic mark.

Fox's Rio 2 rounded out the weekend's top five with an estimated $7.6 million and in the process surpassed the $100 million domestic milestone this weekend. The computer animated film from Blue Sky Studios was down 45 percent from last weekend, as it also took a significant hit from The Amazing Spider-Man 2. Rio 2 has grossed $106.47 million through 24 days of release and will hope to re-stabilize next weekend.

Saturday Update: Sony reports that The Amazing Spider-Man 2 pulled $35.5 million on Friday, including Thursday night's $8.7 million early start. BoxOffice projects the sequel will reach $93 million through Sunday based on that figure.

The latest Spidey sequel's opening day is generally in line with that of Captain America: The Winter Soldier ($36.9 million) and ahead of Thor: The Dark World ($31.9 million). The internal weekend holding power of this sequel will depend on general audience enthusiasm (fanboys represent a noticeable share of Friday turnouts for comic book flicks), as well as upfront word of mouth. Things appear questionable on the latter front, though: following the franchise's lowest Rotten Tomatoes score to-date (54 percent as of Saturday morning), the film received a concerning "B+" CinemaScore. By comparison, Thor: The Dark World and Man of Steel each received an "A-". Likewise, the pic's Flixster score is at an underwhelming 76 percent this morning (the Thor sequel was hovering around 86 percent on the Saturday following its release).

Check back on Sunday morning for official studio weekend estimates.

Friday Update #1: Sources tell BoxOffice that The Amazing Spider-Man 2 is on track for an opening day around $35 million. If that number holds, the sequel could reach $88-92 million for the weekend.

By comparison, Captain America: The Winter Soldier earned $36.9 million on opening day before hauling $95 million for the weekend.

More updates as they come.

Previously: Sony reports that The Amazing Spider-Man 2 earned $8.7 million from Thursday evening shows.

That tops the $7.5 million haul that 2012's The Amazing Spider-Man managed from midnight shows, but it's worth noting that the recent Thursday previews option allows for more screenings overall. Spidey is already trailing Captain America: The Winter Soldier at the box office. Cap managed $10.2 million from Thursday grosses. 

More coming soon...

'The Amazing Spider-Man 2' Sets Record Opening Day Numbers in Latest Overseas Expansion on May 03, 2014

spidey2.pngThe Amazing Spider-Man 2 is breaking records overseas as it expands to every market around the world over the weekend. 

The Spidey sequel had grossed more than $155 million overseas before its latest weekend expansion. The film has since set several new benchmarks around the world, including:· biggest opening day of all time in Hong Kong (smashing the old record)

· Biggest opening day of all time in Indonesia

· Biggest opening day of all time in Malaysia

· Biggest opening day ever for a US film in India

· Biggest opening day ever for a US film in Vietnam

· Biggest two-day gross of all time in Philippines

· Biggest Thursday opening of all time in Thailand

· 2nd biggest opening day of all time in Singapore

· 3rd biggest opening day of all time in Brazil

Sony will provide a full weekend global gross of the film on Sunday. 

NORTH AMERICA: 'The Other Woman' Strong with $33.15M in First Week on May 02, 2014

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By Daniel Garris

Fox's The Other Woman took in $1.87 million on Thursday to lead the daily box office for one last time. The comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 7 percent from Wednesday. That actually represented one of the day's stronger daily holds among wide releases, as the evening launch of Sony's The Amazing Spider-Man 2 clearly took a toll on holdovers in general yesterday. The Other Woman exceeded expectations this week with a first place seven-day start of $33.15 million. The film is currently running a healthy 25 percent ahead of the $26.46 million seven-day take of 2008's What Happens in Vegas.

Heaven is for Real was up one spot from Wednesday to claim second on Thursday with $0.978 million. Sony's break-out faith-based drama was down 8 percent from Wednesday and down 44.5 percent from last Thursday. Heaven is for Real placed in third for the week with $18.79 million. That was down 39.5 percent from the previous frame and brings the film's 16-day total to a significantly stronger than expected $56.90 million.

Disney's Captain America: The Winter Soldier was down one spot from Wednesday to place in third with $0.851 million. The blockbuster 3D superhero sequel was down a sharp 20 percent from Wednesday and down 52 percent from last Thursday, as the film clearly took a significant hit from The Amazing Spider-Man 2 yesterday. Captain America: The Winter Soldier took second place this week with $20.54 million. That was down 39.5 percent from the previous week and brings the film's four-week total to a very impressive $229.38 million.

Fox's Rio 2 held steady in fourth place with $0.524 million. The 3D computer animated sequel was down 18 percent from Wednesday and down a hefty 61 percent from last Thursday. Rio 2 placed in fourth for the week with $16.36 million. That represented a 45 percent decline and brings the film's three-week total to a very solid $98.87 million. Rio 2 is set to surpass the $100 million mark today.

Relativity's Brick Mansions rounded out its first week of release with a fifth place take of $0.442 million. The modestly budgeted action thriller starring the late Paul Walker was down 18 percent from Wednesday. Brick Mansions took fifth place for the week with a seven-day start of $11.94 million. While that was towards the higher end of expectations, the film is showing early signs of significant front-loading.

Fellow new wide release The Quiet Ones placed in tenth for the day with $0.193 million. The low-budget horror film from Lionsgate debuted below its already low expectations this week with an eighth place seven-day start of just $4.76 million.


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