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'X-Men' On Course For Massive Opening on May 22, 2014

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By Alex Edghill

Thursday Morning Update: X-Men: Days Of Future Past continued its impressive run on Wednesday as it rose 61% to a whopping 49,523 tweets, up from Tuesday's 30,575 tweets. By comparison, X-Men: First Class had 14,404 tweets on its Wednesday before release, Captain America: The Winter Soldier had 68,321 and The Amazing Spider-Man 2 had 28,734. It has seen a much greater percentage increase this week than both Cap 2 and Spidey 2 while maintaining a very impressive level of tweets. We are predicting $115 million over its first four days as this could possibly become the highest grossing X-Men movie, a record currently held by X-Men: The Last Stand's $234 million back in 2006.   

Not to be left out, Blended had an impressive 54% hike to 6,306 tweets on Wednesday, up from 4,095 tweets on Tuesday. By comparison, Just Go With It had 1,180 tweets its Wednesday before release, Jack And Jill had 858 and Grown Ups 2 had 18,640. Outside of Grown Ups 2 this is the most talked about Adam Sandler movie in 5 years which right there tells me that the long discussed Adam Sandler family-targeted box office dud won't be appearing with this film, and he has at least one more strong opening in him for the genre. $25 million over the first four days seems likely as the Sandler money-printing machine continues.

The first image and video from the Star Wars: Episode VII set were released yesterday which featured a first look at a new character from the film. This alone sent fanboys and girls into a frenzy on Twitter, driving it up to over 13,000 tweets on the day. The first Hobbit movie had a first trailer that exceeded 100,000 tweets and I think this will be in store for a similar type of response. Star Wars is one of the largest, most popular franchises in all of Hollywood, add into that J.J Abrams who is one of the hottest and most talked about directors and writers and it is a perfect storm of social media factors. 

Top 15 Movies for Wednesday May 21st

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 70,563 78,097 228,271 10.68%
2 (+2) X-Men: Days of Future Past 30,575 49,523 102,683 61.97%
3 (-1) Godzilla (2014) 37,167 27,630 115,557 -25.66%
4 (+2) Maleficent 22,294 18,557 54,376 -16.76%
5 (-) 22 Jump Street 17,071 16,373 52,376 -4.09%
6 (+18) Star Wars: Episode VII 1,043 13,777 16,619 1220.90%
7 (+13) How to Train Your Dragon 2 1,643 12,104 15,916 636.70%
8 (-1) Divergent 12,659 11,070 34,262 -12.55%
9 (-1) Captain America: The Winter Soldier 7,274 7,205 22,068 -0.95%
10 (+5) Blended 4,095 6,306 13,400 53.99%
11 (-8) Guardians of the Galaxy 11,120 5,769 45,432 -48.12%
12 (+2) Transformers: Age of Extinction 5,750 5,271 14,795 -8.33%
13 (-4) The Amazing Spider-Man 2 5,161 4,340 16,937 -15.91%
14 (-3) Think Like a Man Too 2,651 3,905 12,211 47.30%
15 (-5) The Purge: Anarchy 2,460 3,391 11,948 37.85%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Godzilla' Remains Strong on Tuesday with $6.94M on May 21, 2014

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By Daniel Garris

Warner's Godzilla took in $6.94 million on Tuesday to lead the daily box office for a fifth consecutive day. The well-received 3D sci-fi action remake was down 9 percent from Monday, which represented a solid daily percentage hold given that Monday's grosses in general were inflated a bit by the Victoria Day holiday in Canada. Godzilla continues to outpace pre-release expectations in a very big way with a five-day start of $107.80 million. That places the film 16 percent ahead of the $93.21 million five-day take of 2009's Star Trek and 3 percent ahead of the $104.35 million five-day gross of 2011's Pirates of the Caribbean: On Stranger Tides.

Universal's Neighbors held steady in second place with $2.498 million. The break-out comedy starring Seth Rogen, Zac Efron and Rose Byrne was down a slim 3 percent form Monday and down a significant 48 percent from last Tuesday. While Neighbors continues to show signs of front-loading thus far, in the bigger picture the film has grossed a very impressive $95.66 million in twelve days of release. That leaves the film just $4.34 million away from reaching the $100 million domestic milestone.

The Amazing Spider-Man 2 took in $1.36 million to remain in third place. Sony's expensive superhero sequel was down a sizable 11 percent from Monday and down 53 percent from last Tuesday. The Amazing Spider-Man 2 continues to perform on the very low end of pre-release expectations with a 19-day take of $175.05 million. It is highly likely that the film will take a significant hit when Fox's highly anticipated superhero film X-Men: Days of Future Past enters the marketplace on Friday.

Disney's Million Dollar Arm grossed $0.859 million to continue to claim fourth place. The modestly budgeted baseball drama starring Jon Hamm was up an encouraging 5 percent over Monday's performance. However, Million Dollar Arm is still performing on the very low end of expectations so far with a modest five-day start of $12.19 million.

Fox's The Other Woman rounded out the day's unchanged top five with $0.674 million. The comedy starring Cameron Diaz, Leslie Mann and Kate Upton increased 8 percent over Monday and was down 31 percent from last Tuesday. Thanks in part to very solid holding power, The Other Woman has grossed a stronger than expected $72.97 million in 26 days.

NORTH AMERICA: 'Godzilla' Surpasses the $100M Milestone on Monday on May 20, 2014

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By Daniel Garris

Warner's Godzilla led the way on Monday with a strong daily take of $7.67 million. In the process, the well-received 3D sci-fi action remake surpassed the $100 million domestic milestone yesterday. Godzilla was down 66 percent from Sunday. It should be noted that Monday's grosses in general were inflated a bit by the Victoria Day holiday in Canada. Godzilla continues to demolish pre-release expectations with a four-day start of $100.86 million. That places the film 16 percent ahead of the $86.71 million four-day take of 2009's Star Trek.

Universal's Neighbors placed in second with $2.57 million. The break-out comedy starring Seth Rogen, Zac Efron and Rose Byrne was down 60 percent from Sunday and down 42 percent from last Monday. Neighbors has grossed a very impressive $93.16 million through eleven days of release. That leaves the film just $6.84 million away from reaching the $100 million domestic milestone and places it 36 percent ahead of the $68.56 million eleven-day take of 2007's Knocked Up.

The Amazing Spider-Man 2 took third place with $1.52 million. Sony's expensive superhero sequel fell 69 percent from Sunday and 33 percent from last Monday. The Amazing Spider-Man 2 continues to perform on the very low end of pre-release expectations with an 18-day take of $173.69 million. It is highly likely that the film will take a significant hit when Fox's highly anticipated superhero film X-Men: Days of Future Past enters the marketplace on Friday.

Disney's Million Dollar Arm finished in fourth with $0.818 million. The modestly budgeted baseball drama was down 70 percent from Sunday. That represented the day's poorest daily percentage hold among wide releases, which isn't the best early sign going forward. Despite growing buzz in the weeks leading up to its release, Million Dollar Arm is performing on the very low end of expectations with a four-day start of $11.33 million.

Fox's The Other Woman rounded out Monday's top five with $0.623 million. The comedy starring Cameron Diaz, Leslie Mann and Kate Upton fell 61 percent from Sunday and a very healthy 13 percent from last Monday. Thanks in part to very solid holding power, The Other Woman has grossed a stronger than expected $72.29 million in 25 days.

'X-Men' And 'Blended' Both Looking Strong on May 20, 2014

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By Alex Edghill

Tuesday Morning Update: X-Men: Days Of Future Past began its release week with a strong 22,585 tweets on Monday, good enough to put it in 5th spot on the year for all films 4 days before release. The X-Men franchise is one of the most lucrative at the box office and after securing the ground work for a prequel/separate story arc in X-Men: First Class it looks to full capitalize here by utilizing one of the most treasured and powerful storylines in the entire Marvel treasure trove. By comparison, X-Men: First Class had 4,744 tweets on its Monday before release back in 2011, Captain America: The Winter Soldier had 44,404 and The Amazing Spider-Man 2 had 16,690. Considering that both Cap and Spidey opened in many more territories around the world than this film is also a strong sign of its potential. Like The Avengers this film is attempting to capitalize on many years of prior films, dozens of characters and prior story arcs. This will be the 7th movie in the X-Men franchise and has a strong chance at becoming the largest opener of all, a record currently held by X-Men: The Last Stand with $102.75 million before in 2006.  

Blended marks yet another family-friendly entry by Adam Sandler who has proven to be box office gold within this space and one of the most consistent draws in the industry. It took in 2,999 tweets on Monday, a far cry from X-Men but considering that Just Go With It had 603 tweets its Monday before release and Jack And Jill had 1,009 this is actually a promising start. Of course they opened eons ago back in 2011 and a lot has changed in terms of buzz volumes since then but even when taking that into consideration Blended looks set to at least open to the same level (i.e ~$25 million).

Top 15 Movies for Monday May 19th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 87,629 79,611 -9.15%
2 (-) Godzilla (2014) 69,507 50,760 -26.97%
3 (+15) Guardians of the Galaxy 3,936 28,543 625.18%
4 (+4) X-Men: Days of Future Past 14,525 22,585 55.49%
5 (-2) 22 Jump Street 45,570 18,932 -58.46%
6 (-) Maleficent 16,036 13,525 -15.66%
7 (+2) Divergent 11,059 10,533 -4.76%
8 (+2) Captain America: The Winter Soldier 8,715 7,589 -12.92%
9 (+2) The Amazing Spider-Man 2 8,371 7,436 -11.17%
10 (-5) The Purge: Anarchy 16,884 6,097 -63.89%
11 (-7) Think Like a Man Too 18,496 5,655 -69.43%
12 (-5) Let's Be Cops 15,397 4,821 -68.69%
13 (-1) Interstellar 6,728 3,957 -41.19%
14 (+3) Transformers: Age of Extinction 4,083 3,774 -7.57%
15 (+8) Blended 2,092 2,999 43.36%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: Weekend Actuals: 'Godzilla' Demolishes Expectations with $93.2M Debut on May 19, 2014

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By Daniel Garris

Warner's Godzilla was off to a huge start this weekend with a first place debut of $93.19 million. The highly anticipated and well received sci-fi action remake outpaced expectations (which had ranged anywhere from $65 million to $80 million) in a very big way this weekend. Godzilla delivered the second largest opening weekend of 2014 to date, as it debuted just below the $95.02 million start of Captain America: The Winter Soldier and just ahead of the $91.61 million start of The Amazing Spider-Man 2. The film opened an impressive 18 percent stronger than the $79.20 million debut of fellow sci-fi re-launch Star Trek back in May of 2009. In addition to a very effective marketing campaign and strong critical reviews, Godzilla was also likely aided from the performance of The Amazing Spider-Man 2 having left a lot left to be desired his month.

Godzilla opened with $38.41 million on Friday (which included an estimated $9.3 million from Thursday evening), fell 16 percent on Saturday to take in $32.16 million and declined 30 percent on Sunday to gross $22.62 million. That placed the film's opening weekend to Friday ratio at 2.43 to 1. While that ratio does indicate early front-loading, this weekend's front-loading was understandable given the film's over-performance and it is still very possible the film will stabilize going forward given its strong critical reviews. The film received a solid B+ rating on CinemaScore. The audience breakdown for the film skewed towards moviegoers over the age of 25 (60 percent) and towards male moviegoers (58 percent).

Godzilla grossed an estimated $14.24 million from 352 IMAX locations this weekend. That represented 15.3 percent of the film's overall gross this weekend. 3D grosses represented 51 percent of the film's overall gross.

Universal's Neighbors placed in second with $25.07 million. The break-out comedy starring Seth Rogen, Zac Efron and Rose Byrne was down a significant, but understandable 49 percent from last weekend's stronger than expected start. The rush-out of Efron fans and Rogen fans last weekend and the larger than expected debut of Godzilla both affected Neighbors this weekend. In the bigger picture Neighbors continues to impress in a very big way, especially with both cost and expectations in mind. Neighbors has grossed $90.59 million through ten days of release. That leaves the film just $9.41 million away from reaching the $100 million domestic milestone and places it 37.5 percent ahead of the $65.87 million ten-day start of 2007's Knocked Up. Neighbors will soon face new direct competition from the release of fellow comedies Blended (this coming Friday) and A Million Ways to Die in the West (on May 30).

The Amazing Spider-Man 2 claimed third place this weekend with $16.80 million. Sony's expensive superhero sequel was down a sharp 53 percent from last weekend, as continued underwhelming word of mouth and the stronger than expected launch of Godzilla both took a toll this weekend. The Amazing Spider-Man 2 has grossed $172.17 million in 17 days, as it continues to perform on the very low end of pre-release expectations. The film is currently running 2.5 percent ahead of the $167.92 million 17-day take of last year's Thor: The Dark World and 16 perecnt behind the $200.50 million 17-day take of Captain America: The Winter Soldier earlier this year. The Amazing Spider-Man 2 is likely to take another significant hit next weekend with Fox's highly anticipated superhero film X-Men: Days of Future Past entering the marketplace on Friday.

Disney's Million Dollar Arm debuted in fourth place with $10.52 million. Despite growing buzz in the weeks leading up to its release, the baseball drama starring Jon Hamm debuted on the very low end of expectations. Potential for Million Dollar Arm appears to have been limited both by opening against Godzilla and from the film's critical reviews being mixed. The opening weekend performance of Million Dollar Arm was quite similar to the recent $9.78 million debut of Draft Day. Going forward, Million Dollar Arm will hope to hold up significantly better than Draft Day has.

Million Dollar Arm opened with $3.47 million on Friday, increased 24 percent on Saturday to gross $4.32 million and fell 37 percent on Sunday to gross $2.73 million. That placed the film's opening weekend to Friday ratio at 3.03 to 1. Million Dollar Arm received an encouraging A- rating on CinemaScore. The audience breakdown for Million Dollar Arm skewed heavily towards moviegoers over the age of 25 (73 percent) and towards male moviegoers (54 percent). Family audience made up 28 percent of the film's overall audience.

Fox's The Other Woman rounded out the weekend's top five with $6.31 million. The comedy starring Cameron Diaz, Leslie Mann and Kate Upton was down 34 percent. That represented a strong weekend hold, especially since last weekend's performance was inflated a bit my Mother's Day. The Other Woman continues to outpace expectations with a 24-day take of $71.67 million.


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